8/14/2019 Lifestyle of Success eZine [v02 i02]
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LifestyLeof success ezine
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
volume 2, issue 2a publication rom A Path to Success.com
Ni Ki Cruz Photography
A Word From Your Coac h
Personal Development Sectio n
Career Advancement Sectio n
Business Development Sectio n
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LifestyLeof success ezine volume 2, issue 2 | 2a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Fro
mY
our
Coach
So what have you been up to or the past
60 days. Yes, I know, March is already
here. Can you imagine that. Where does
the time go.
Goals and time are two creatures which
do like to live in harmony with each oth-
er. It is your job to ensure you have goals
which are realistic and managable. You
will also need to ensure you make the
time necessary to accomplish the tasks
necessary to complete your goals.
Goals do not happen on their own. Theyonly happen because you set out to ac-
complish them. It is the desire within you
which will compel you to continue down
that road. Without the desire or the end
goal, all you did was to create a dream.
So I am not beating around the bush,
stop dreaming i you stopped achieving
your goals. Take the 60 day assessmentand work on continuing to achieving
your goal(s). There is nothing stopping
you but you. You can do it, I know it and
you know it. But the correct question to
ask is, do you want to do it? How bad to
you want it?
S Mc Phphy
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LifestyLeof success ezine volume 2, issue 2 | 3a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
OurContributors
Eve Abbott combines the latest in brain research with humor to create lively programs loaded with
practical time-saving techniques. Ms. Abbott helps people leverage their unique brain style into
better business results while reducing stress. Eves personal mission is to save every working Ameri-
can an hour a day so they have more time or lie. For more inormation on painless productivity
programs and ree tips ezine see: http://www.ABrainNewWaytoWork.com
Kristen Beireis is a Virtual Marketing Proessional and Coach. Her company, Virtual Helper 4 U,
is dedicated to helping Coaches who are overwhelmed with marketing. She supports Coaches
in expanding their businesses and working less by taking Marketing tasks o their Marketing
Plate. Lea rn more at http://www.VirtualHelper4u.com.
Carlos Cruz is best known as The Evening Coach. Carlos, the ounder o A Path to Success and
the editor o Liestyle o Success, is a ormer U.S. Navy Service Member, serial entreprenuer, me-
dia specilist, consultant and speaker. Carlos is also known or his straight-orward approach as a
no-nonsense, problem solver who provides the highest level o support to his clients. For more
inormation visit: http://www.apathtosuccess.com.
Since 2002, Robin Jones has been coaching people to thriving businesses and balanced personal lives,
using a unique combination o proven marketing strategies and lie coaching techniques with his clients.
They see external results in their businesses that they never would have i magined, and internal clarity,
excitement, and peace. I youre ready to not just understand marketing in a completely new way, but to
learn to market yoursel in a way thats exciting, un, and aligned with who you are, contact Robin or a
r*ee consultation Or visit his site at http://www.SuccessBecomesYou.com.
http://www.apathtosuccess.com/http://www.abrainnewwaytowork.com/http://www.virtualhelper4u.com/http://www.apathtosuccess.com/http://www.successbecomesyou.com/http://www.successbecomesyou.com/http://www.apathtosuccess.com/http://www.virtualhelper4u.com/http://www.abrainnewwaytowork.com/http://www.apathtosuccess.com/8/14/2019 Lifestyle of Success eZine [v02 i02]
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LifestyLeof success ezine volume 2, issue 2 | 4a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Perso
nalDev
elopme
nt
2008 Simplify Your Life Checklis tSince the government as well as companies sells your personal information, do not rely
on it to protect you a nd your good name. Use these resources to reduce your risk of
Identity Theft and stop unsolicited junkmail, credit cards and privacy piracy.
Your Monthly Assessmen tThe Wheel of Life helps you consider each area of your l ife in turn and assess whats off
balance. It helps you identify areas that need more attention.
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LifestyLeof success ezine volume 2, issue 2 | 5a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
2008 Simplify Your Life Checklist It turns out personal identity thet costs more than previously re-ported. Secret Service case reviews ind that the actual median l oss
or individual victims is $31,356.00. Plus, an average o 600 hours wasted to clear their name. Do the checklist or
you, your amily and your enterprise. Reduce the risk o wasted time, inancial raud and privacy piracy!
members and college-aged kids rom solicitations o creditors. This
improves your credit rating, too!
Government Agencies: Birth, Marriage, Home Pu rchase, & Death:
Public records of all our major life events are sold to advertisers. Call
the largest dealer, Acxiom, at their Consumer Advocate Hotl ine (877)
774-2094. OR go to www.acxiom.com and hit the Contact Us link to
request an opt-out orm.
Terminate Unwanted Catalogs: Contact Abacus at [email protected] or write Abacus, PO Box 1478, Broomield CO 80093. Supply
your address and the ull names o everyone in your household.
Prevent Your Internet Browsing Data from being shared: Register
at www.networkadvertising.org to opt out o advertisers selling your
browsing cookies.
Reporting ID Theft or Credit Fraud: I hope you never have to use
these resources. But, just in case
- Equiax (800) 525-6285- Experian (ormerly TRW) (800) 301-7195
- Trans Union (800) 680-7289
- Social Security Administration raud line (800) 269-0271
- Federal Trade Commission ID Thet Hotline (877) 438-43 38
FTC guidelines for ID Theft victims: http://www.consumer.gov/idtheft/
recovering_idt.html.
Get Rid of Junk Mail: To opt out o several mailing l ists at once, con-
tact the Direct Marketing Associati ons Mail Preerence Service at PO
Box 643, Carmel NY 10512 or ill out their online orm: http://www.dma-
consumers.org/consumerassistance.html.
We each get 41 pounds of junk mail annually. Contact http://
www.41pounds.org and pay just $41 or 5 years o protection. Plus, do-
nate 1/3 o the $41 to environmental/community organization o your
choice.Junk mail production creates more pollution annually than 2.6
million cars on the road. 41 Pounds has already saved a million trees
with sign-ups!
Social Security: Review your Earnings and Beneits Statement careully
or errors once a year. Order a ree copy by calling (800) 77 2-1213. You
will also spot i someone else is using your SS number: a avorite step
by undocumented oreign nationals.
Credit Ratings and Credit Fraud: Reduce the number o pre-approved
credit oers you get by requesting these bureaus remove your name
rom their lists:Experian (800) 353-0809 Equifax(800) 219-1251 TransUnion (800) 241-2858
Every quarter careully check your ree credit report rom one o the
three credit bureaus by contacting the only authorized source at www.
annualcreditreport.com OR by calling (877) 322-8228.
Opt Out of Prescreened Credit Offers: Go to http://www.optoutpre-
screen.com or call (888) 567-8688) to protect yoursel, elderly amily
y Ev A
http://www.apathtosuccess.com/http://www.acxiom.com/http://www.networkadvertising.org/http://www.dmaconsumers.org/consumerassistance.htmlhttp://www.dmaconsumers.org/consumerassistance.htmlhttp://www.41pounds.org/http://www.41pounds.org/http://www.optoutprescreen.com/http://www.optoutprescreen.com/http://www.optoutprescreen.com/http://www.optoutprescreen.com/http://www.41pounds.org/http://www.41pounds.org/http://www.dmaconsumers.org/consumerassistance.htmlhttp://www.dmaconsumers.org/consumerassistance.htmlhttp://www.networkadvertising.org/http://www.acxiom.com/http://www.apathtosuccess.com/8/14/2019 Lifestyle of Success eZine [v02 i02]
6/19
LifestyLeof success ezine volume 2, issue 2 | 6a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Your Monthly AssessmentThe wheel o lie allows you to determine whether you are ocusing too much on
one part o your lie and so neglecting others.
When lie is busy, or all your energy is ocused on a special project, its all too easy
to nd yoursel of balance, not paying enough attention to important areas
o your lie. While you need to have drive and ocus i youre going to get things
done, taking this too ar can lead to rustration and intense stress.
Each segment o the wheel represents one area o your lie. Consider each section
- how satised are you with all these areas o your lie? Are you putting as much
time, energy and attention into these areas as you would like?
You need to be totally honest with yoursel because no-one will see this exceptyou!
The centre o the wheel is 0 and means you are totally dissatised; the outer edge
is 10 and represents ull satisaction and achievement.
Decide your degree o satisaction rom 1 to 10 and mark it on the relevant
spoke. Now draw a line to join your degree marks together. How balanced is
your lie? Which areas make you happy, satised and ullled? Which areas need
improvement?
Your result shows you the degree to which you are satised with your own level o
balance in your lie.
How round is it? The rounder the wheel, the more balanced your lie. I this was a
literal wheel on a car or bicycle, how smooth would the ride be? Pick one or two o
the sections that youd most like to see change in.
I youd like ongoing support or creating a plan to smooth out your Wheel,
consider hiring a coach. Interview at least three to nd one who matches your
needs and your style. Feel ree to contact me or ideas, resources, or reerrals.
Physica
lEnvi
ronment Career
Money
Health
Friends&
FamilyR
omance
PersonalG
rowt
h
Fun&
Recreatio
n
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7/19
LifestyLeof success ezine volume 2, issue 2 | 7a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Care
erAdva
ncemen
t
Goal Planning & Strategies60 days have past since the start of 2008. It is t ime to start looking at how things are
going.
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8/19
LifestyLeof success ezine volume 2, issue 2 | 8a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Goal Planning & Strategies60 days have past since the start o 2008. For the many who have decided to
create realistic goals and not empty resolutions, this is the best time to see ex-
actly how things are going. That is right, it is time or your 60 Day Assessment.
Goals arent goals uniess there is some sort o action b eing taken to see their
completion. It is the same thing with hope and desire. One is stationary and
one has momentum.
When you do your assesment, you are not looking to see whether or not you
have ailed or succeeded. What you want to do is identiy any o bstacles in your
way. Are you working more hours? Have your inances changed? Did you just
have a new member added to the amily? Has your health changed?
You and only you will know what is the real answer and what is an excuse.Since it is just you doing the assessment, answer yoursel honestly. Period. You
have no one to answer to but yoursel. This alone should give you the strength
you need to see the real picture at hand.
You want to do your best to conront the obstacles you are experiencing. 60
days have past within the blink o an eye. Did you even realize we are March.
You may have known this month is March. But do you k now it is March and you
started your goal planning in December.
Dont let this realization get to you. That is why we do assessments. That is why
we create realistic goals and take a whole month to plan out our goal strategy.We know things will happen, especially things which will work toward under-
mining or sabotaging our progress
We use assessments to see where we are. We use the skill o questioning to
solicit answers related to our target goal, assessing our status. By simply ask-
ing yoursel, why am I here, can start to bring out many answers you can use
to create renewed action. This action will eventually create the momentum
you will need to give you the renewed energy needed to continue with your
journey.
y C Cz
MarchSaturday
Sixty Day Assessment061061
01Today Is
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9/19
LifestyLeof success ezine volume 2, issue 2 | 9a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Busin
essDev
elopme
nt
Importance of A Virtual Assistan tYou know what it s l ike when you have so much work to do, you have no t ime to grow your
business. One way to solve that problem is to bring in a Virtual Assistant. Change your
lifestyle and work less. Work the same a mount of t ime and grow your busi ness faster. It s
all about having someone by your side to help you in the process.
Kinder, Gentler Definition of Marketin gConquer your marketing fears and learn how to attract new clients by enhancing yourability to communicate clearly and build relationships.
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10/19
LifestyLeof success ezine volume 2, issue 2 | 10a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
The Importance of A Virtual AssistantAs a savvy bu siness owner, you grow your business in the most economical
and proitable way you can. At some point, your business becomes more
about doing the work than it is about providing the service or productthat you built your business around. At that point, theres a decision to
make. Do you continue working on the non income-generating tasks or
do you bring in some help. Oh, wait! Bringing in help costs money and you
arent ready or that! I challenge that thought.
Growth requires help. A business cannot grow with only one person. Ater
all, there ARE only so many hours in a day. Remember the saying; You have
to spend money to make money? Well, heres a perect example. By pay-
ing someone else to take just 5 hours o your desk, in a month, you now
have 5 hours o time to spend with clients, creating more products, andother income-generating ideas youve been waiting to put together. Just
one Client could pay or 5 hours o help. Most likely that one new Client
only takes 3 hours a month to work with. Thereore, you have a whole 2
hours o income that you proit AFTER paying or some help. So, spending
money actually DOES make money.
Now, you might be wondering who would work or only 5 hours a
month. Most part-timers want a minimum o 10 hours a week. Sure, i you
want an employee you may have to come up with 40 hours o work per
month. You will also have to pay Social Security or that employee (and all
those other pesky ees). So, why would you do that? You wouldnt! Espe-
cially since you can pay a Virtual Assistant or as little or as many hours as
you want in a month. Best o all, a Virtual Assistant is Contracted out so
you dont have to pay any beneits. You ONLY pay or the time they work on
YOUR projects.
What is a Virtual Assistant anyway?
The oicial deinition o a VA, written by the International Virtual Assistants
Association (http://www.IVAA.org ), is:
A Virtual Assistant (VA) is an independent entrepreneur providing adminis-
trative, creative and/or technical services. Utilizing advanced technological
modes of communication and data delivery, a professional VA assists clients in
his/her area of expertise from his/her own office on a contractual basis.
Imagine having someone who was proicient in Word, Excel, Online Mar-
keting, Desktop Publishing or Prooreading available to help you out, as
needed. No more converting your newsletter rom a document to HTML,
cutting and pasting it into your newsletter program, and setting it to go
out. No, you dont have to do all that anymore. You can just type it up and,
magically, your newsletter ends up going out when you want it to. In the
meantime, you have just spent an hour with the new client you now have
time to take on.
Build your own personal Business Team! When your business is burst-
ing at the seams to expand, it s time to start building your business
team. Some VAs bring an entire team with them. You could have your own,
personal, marketing team just waiting to take over your marketing process-
es. You could create a team that includes a marketing VA, a writing VA, a
website VA and an administrati ve VA. In adding these VAs to your business,
you get experts that are willing to do the work or you and there is very
little training involved. In act, i you hire an experienced VA, the only train-
ing youll do is teaching them how to work with you.
Many business owners have increased their income by having VAs do all
the non-income generating work. Some business owners have been able to
spend more time with their amily, due to hiring a VA. Others have ound
the reedom to be creative in their business. What you do with your extra
time is up to you. How you grow your business is also up to you. Hiring a
VA will give you a support system and someone you can trust to take the
work o your hands, when you are ready.
y K B
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11/19
LifestyLeof success ezine volume 2, issue 2 | 11a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
A Kinder, Gentler Definition of MarketingRecently my friend and colleague, Kristen, and I led a couple of intro-
ductory calls or Your Heart-Based Marketing, designed or coaches and
other service proessionals. We started out by a sking a simple question:How do you react when you think about marketing?
Here are a few of the reactions we got:
I get a tight sensation in my chest and a pit in my stomach.
I eel small and powerless.
I ind something, anything else to do.
I eel like Im going to throw up.
I eel a lack o integrity, like Im pushing something on people that
they dont want or need.
Any of these sound familiar?
That last person went on to say that she had mentors who were highly suc-
cessul in their careers, that people locked to them, and they seemed to
get where they were eortlessly and with no marketing.
I assured her that they are marketing, but because their marketing was in-
visible, they werent doing it in conventional ways. They may not have even
thought o it as marketing but just, simply, being themselves.
Then a small miracle occurred on that call: a simple definition for mar-keting was born.
Communicating Clearly and Building Strong Relationships.
Thats it. No magic, no perect elevator speech, no networking talent, no
luck. No website required; especially no trying to get clients.
When I irst started my lie coaching business, a colleague and I would go
to networking events and wed challenge each other to come away with
ive clients each. We never got one, because we were ocused on getting
clients, not on building relationships and communicating clearly.
Imagine a scenario where a man and a woman show up to a networking
event with 100 others. One is a great salesperson - hes smooth and charm-
ing, says all the right things, and even believes deeply in what hes ped-
dling. Hes really going ater getting new clients.
The other ocuses only on establishing relationships with new people,
deepening existing relationships, and communicating her message clearly
with everyone.
In terms o attracting the attention and interest o potential clients, Ill put
my money on the latter every time.
Not only is this a more eective approach, its easier, because it only re-
quires you to be yoursel and be with people in a way thats aligned with
who you really are.
The bottom line here is an emphasis on attracting clients, rather than
going out and getting them. Building relationships and clear communica-
tion attract people naturally. Pitching, selling, getting, working, and gener-
ally trying to get people to do what you want repulses them. By the way,
this is true in every context, not just building your business.
O course, building relationships and clear communication arent all thatsimple; there are some things you can do to enhance your abilities. Here are
a ew tips to consider or each:
Clear Communication
I say clear, because most of the time, marketing messages confuse or
bore people. Here are some things to think about that wil l help you lead
your marketing conversations in a way that will clariy and excite your pros-
pects.
y R J
Continued on Page 12
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12/19
LifestyLeof success ezine volume 2, issue 2 | 12a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
A Kinder, Gentler DoMContinued From Page 11
1. Know who your ideal clients are. This may seem obvious, but i I asked
you right now, what are all the demographics (age, gender, career range,
economic status) o your target market? could you rattle them o?
Harder still, could you come up with the psychographics? I youre a inan-
cial planner, how important is risk-aversion in your clients? I youre a lie
coach, do you want your clients to have an ainity or creativity & open-
mindedness? These are the internal qualities that deine the clients you
want to work with.
If youre clear with people on this, it makes it easy for them to self-
select, saying to themselves, yes, thats me, or thats not me, and/or, I
know someone like that.
2. Be able to talk intelligently about the challenges of your target mar-
ket ; nothing builds trust and credibility aster. I they know you understand
whats diicult about their situation, theyll also see you as the person who
can help them.
3. Know the value you provide. Again, this one may be obvious, but too
many service providers are clear about what they do (their processes and
procedures), but not about the beneits their clients receive rom working
with them.
Why is this important? Because prospects dont care about your pro-cess. They care about what you can do for them. I you cant tell them
what outcome they can expect working with you in about the irst minute,
youll lose their attention and interest. Point to the outcome they want, and
you retain them.
4. Have a few concise stories about client successes. These comprise the
proo or the beneits o working with you. Giving them anecdotes is better
than giving concepts, or two reasons: theyre real examples o how you
help people like them, and they touch a n emotional nerve in the listener,
engaging their imagination about how you can help them too.
I you can talk clearly and succinctly about these our things, youll not only
gain the attention and interest o your ideal clients, youll begin the process
o building real relationships with them.
Building Relationships
1. Be genuine. You know when somebodys being even the slightest bit
phony with you , and youre as transparent as they are. Human beings have
a natural BS radar. Even i you could pass yoursel o as something youre
not, do you want to run your business that way?
Remember that not every prospective client is right or you. Your ideal
clients are the ones you click with, and you cant develop anything realunless you think, talk, and act like the real you.
2. Get curious about them first. Ask open-ended questions and listen
more than you talk. Not only will you let them know you actively care
about their situation youll ind out what their challenges are and what
outcome they want. Thats valuable inormation or when it comes time to
communicate your message to them. Dont accumulate acts. Learn about
the bigger picture that is that person.
Remember the genuine part. Only direct the conversation in places youre
truly interested in. I you ind it hard to get curious or care about the per-son youre talking to, its not your ideal client. Move on.
3. Identify a potential foundation for the relationship. Every relationship
in your lie has a oundation, i.e., what you ind meaningul in it. Why would
this person be a great client or you?
Some examples might include,
I get to help someone who is struggling.
I like her sense o humor and open-mindedness.Continued on Page 19
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LifestyLeof success ezine volume 2, issue 2 | 13a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Backpage
Contact Information PageWe always value your feedback. Contact us now and help us improve the quality of this
eZine for you.
The Evening Coac hFor those who are seriously committed about improving their l ives. The Evening Coach is
here to work with you to face and overcome the challenges and obstacles wait ing for you.
eZine Submission Guidel ine sIf you are a professional who is interested in submitting an article for consideration,
please read the guidelines for information on the preparation and publication process.
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LifestyLeof success ezine volume 2, issue 2 | 14a publication rom A Path to Success.com
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Contact UsWe value your opinion and welcome your eedback. We believe we can only
get better when we know where we need to improve.
Let us know i you have any questions, comments or suggestions about
what youve read in our ezine. We appreciate your input and look orward
to hearing rom you.
Feel ree to contact us directly online via our online web orm @
http://www.apathtosuccess.com/forms/contact/contact.cfm.
Mailing Address:
5255 Stevens Creek Blvd., STE 158
Santa Clara, CA 95051-6664
Office Number:
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E-mail Address:
Contact Information
Legal StatementAll inormation in this magazine is oered
without guarantee as to its accuracy and ap-
plicability in all circumstances. Please consult
an attorney, business advisor, accountant or
other proessional to discuss your individual
circumstances. Use o the inormation in this
magazine is not intended to replace proes-
sional counsel. Use o this inormation is atyour own risk and we assume no liability or
its use.
All writers hold the copyright or their pieces
an d it is illegal for any portion of them to
be copied or distributed without their ex-
pressed permission.
Photography Copyright NoticeUnless otherwise stated. Photographs are copyright by Ni Ki Cruz Photography (www.nikicruz.
com ). I you would like to use any o the images or your website or publication please click here
to visit their catalog on Lucky Oliver.
Letters to the EditorInclude address and phone number. Keep it short (100-200 words). I you would like to com-
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know what you think.
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The Evening Coach
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In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
eZine Submission GuidelinesThank you or your interest in submitting an article or use in Liestyle o
Success. We only accept submissions rom the original author o the articles
or a publicist hired by the copyright owner to submit material here. By sub-mitting material, you acknowledge that you are legally entitled to distrib-
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or public relations irm with copy to distribute, please include a note to
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By submitting an article to us, you agree to let us use the article not only on
Liestyle o Success, but any pla ce content rom Liestyle o Success is used.You, however, retain the copyright in your work and are ree to reuse it in
any way you want.
What Were Looking For
Liestyle o Success eZine is designed to enrich, empower, and orward the
growth o our readers lie, career, and business. We are interested in seeing
well-written eatures, articles and reviews helping our audience gain knowl-
edge they can use to succeed.
Liestyle o Success eZine is divided into three areas, Lie, Career and Busi-
ness. You may write about any related topic within the Liestyle o Successecosystem. The ollowing list is not exhaustive, but will give you an idea o
relevant topics:
Lie Sectiony
amily
inances and wealth
goal setting
motivation
relationships
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Career Sectiony
career advancement
leadership development
management skills
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transitions
Business Sectiony
administrative issues
business strategy
small business marketing
running a home-based business
starting a business
technology in the small business
writing a business plan
Audience
Articles should be written or an audience o proessionals, business own-
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egories and avoid the insider language and jargon o your own.
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I you are not sure that an article will work or Liestyle o Success, please
Continued on Page 17
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In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
send a query to the editor. The query should state or which area you will
write the article.
How to Submit
You must own the copyright to any works, graphics or
illustrations submitted
Email submissions to [email protected] with the subject heading
[LoS SUB] ollowed by the title o your article. I or some reason you cannot
email your submission, contact us or alternate arrangements.
Important: the ollowing ormat must be used or each entry. Any submis-
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Articles should be in plain text (ASCII) ormat in the body o your email
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Youre welcome to submit entire articles, or you can query us irst. Depend-
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else. We will also accept really good articles that have previously appeared
elsewhere, but our irst choice will always be original work.
Editing
Submission GuidelinesContinued From Page 16
We preer not to edit heavily. I we like your ideas, but eel that your article
needs signiicant editing or those ideas to come across, well send it backto you with lots o suggestions and recommendations. Otherwise, one o
the editors will ix typos, correct grammar (unless used in dia logue) and
adjust punctuation to our house style. We might change the odd sentence,
but usually only ater checking with you.
Article & Column Lengths
Articles should be about 750-1,000 words. Columns should be about
2,000-5,000 words.Continued on Page 18
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In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
Bio and Headshot
Please include a short, 3 or 5 sentence byline or the end o the article. I
you are a business owner, you are welcome to educate or share inormation
about your industry, please do not promote your own company, services or
products in the article. We have advertising rates are available or just that
purpose.
Please do not submit a portrait photo posted on your website. They are not
high enough resolution or our publication. A 200dpi - 300dpi resolution
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Rights and Credits
You will receive you ull credit or the article, including a copyright notice
and bio at the bottom where you can plug yoursel. Do you have a website?
A new book? Articles in other online magazines? Well link it up, although
we reserve the right to edit.
We acquire exclusive electronic rights or two months. We ask (but do not
require) that you give us ongoing non-exclusive electronic rights to post
the article in our archives ater its rotated o the published issue. You have
the right to remove your article rom the archives at any point.
Submission GuidelinesContinued From Page 17
Digital Submission Specifications
We ask that all digital images o artwork be shot at the highest pixel
resolution your camera can provide, the highest image quality and in an
uncompressed ormat. The minimum size digital image we can a ccept is
1600x1200 pixels, or approximately 4x6 inches at 300 pixels per inch (ppi,
alternately known as dots per inch, or dpi). To give us the most design lex-
ibility, please provide images o at least 2400x3000 pixels (8x10 i nches).
I using a digital camera, set it to capture the highest quality image allow-
able. I your camera has a color space setting, make sure the camera is set
to Adobe RGB 1998. To ensure your digital image will reproduce as you in-
tend, please include a printed proo o the i mage that meets your approval.
I you are using illustrations or p hotographs rom other published sources,
you must obtain permission. Photographs o even very old and amous
subjects are not public domain, as there is an issue o photographic rights
involved.
You may burn the digital images to CD or DVD. We do not accept e- mail
submissions above 5MB. Submissions without proper SASE will not be re-
turned.
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LifestyLeof success ezine volume 2, issue 2 | 19a publication rom A Path to Success.com
In this issue: Frontpage | Personal Development | Career Advancement | Business Development | Backpage
designed to enrich, empower, and forward the growth of your li fe, career, and business
A Kinder, Gentler DoMContinued From Page 12
He challenges me to be better at my proession.
I eel more creative around her.
Theyre paying me a lot o money or my valuable service.
Understanding marketing as nothing more than clear communication and
building relationships really is that simple. Try these things at your next
networking event and see what happens in the eyes o the olks you meet.
I you reine them, I guarantee youll see results youve never had beore.
Happy connecting!
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