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Department of management Studies
MVGR College of Engineering (A)
Group - I Marketing
II year - III semester !"# - !"$ A% S& 'o itle Autor *u+liser
1 Marketing as strategy. Massachusetts Kumar, Nirmaalya
2 Strategic Marketing Management
3 Marketing Strategy
4 Marketing Strategy
5 HBR‘s 10 Must Reads on Strategic Marketing
6 Shajahan S Viva Books
7
8 Retailing Management TMH
9 The rt o! Retailing .". #am$a TMH
10 Retail management S%a&na'radhan TMH
11 Retail Management( Strategic &&roach
12 Retail Management
13 Retail Marketing Management )il$ert *a+id 'earson ducation, -ndia
14 Services Marketing eithmal and Bitner TMH
15 Services Marketing /hristo&her #o+elock
16 Services Marketing RaendraNargundkar TMH
17 Services Marketing /hristian )ronroos iley-ndia, Ne% *elhi
18 Services Marketing Ram Mohan Rao, K 'earson ducation,Ne% *elhi
19 Services Marketing S.M. "ha Himalaya 'u$lishing House
20 Services Marketing
21 Services Marketing /.Bhattacharee 2cel Books, Ne% *elhi
22 /onsumer Beha+ior Schi!!man, #.) and Kanuk #.# 'earson ducation,Ne% *elhi
23 /onsumer Beha+ior Roger *. Black ell et al
24 /onsumer Beha+ior Te2t and /ases TMH
25 /onsumer Beha+ior insight !rom -ndian Market Ramanu Maumdar H! "earning
26 Malhotra H! "earning
27 -nternational Marketing /3inkota /engage #earning,Ne% *elhi
Har+ard Business School'u$lishing.
nderson /arol H. and 4inc3e
"ulian
Boston5Houghton Mi!!lin
/om&any
6errell 7./ and Hartline Michael*
Southestern5Thomson#earning -nc.
alker, Boyd, Mullins and#arreche
Ne% *elhi, Tata Mc)ra%Hill.
Har+ard Business School'u$lishing.
Strategic Marketing# Te$t an% &ases' The!n%ian (ers(ective
Strategic Marketing Manage)ent#*annin+ i)(*e)entation an% contro*+
,ichar% M S -i*son+ &o*in.i**igan
#e+y, Michael and eit3, Barton
Berman Barry, "oel R. +ans andMini Mathur,
'earson ducation, Ne%*elhi
/hetan Baa
RanishTuli,Nidhi+armaSri+asta+a
72!ord 8ni+ersity 'ress, Ne%*elhi
'earson ducation, Ne%*elhi
"ohn .).Bateson, K.*ouglasHo!!man
/engage #earning, Ne%*elhi,
/engage #earning, Ne%*elhi,
RamneekKa&oor, Nnamdi 7Madichie
The ssentials o! Marketing Research( hands onorientation
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28 -nternational Marketing 119e TMH
29 -nternational Marketing R.Srini+asan 'rentice(Hall o! -ndia '+t. #td
30 -nternational Marketing 8./ Mathur Sage 'u$lications, Ne% *elhi
31 -nternational Marketing Sak 7nk+isit
32 Kenneth /lo%. *onald Baack
33 d+ertising : Sales 'romotion S.H.H.Ka3mi, Satish K Batra 2cel Books, Ne% *elhi,
34 d+ertising : 'romotion )eorge Belch, Michel Belch Mc)ra% Hill
35 d+ertising and &romotions(an -M/ &ers&ecti+e Kruti Shah, lan *;Sou3a Mc)ra% Hill
36 d+ertising and 'romotion Shim&5
37 TMH
38 d%ard " Bradi, "ohn " /oyle /engagelearning, Ne% *elhi
39 #ogistics and Su&&ly /hain Management, *.K.gra%al MacMillan 'u$lishers
40 Sunil /ho&ra and 'eter Meindl
41 #ogistics and Su&&ly /hain Management .K.Sridhar Butt
42 Strategic Brand Management Richard liott
43 /reating 'assion Brands Helen d%ards 'age 'u$lication, Ne% *elhi
44 Branding Brad 4an uken "aico 'u$lishing House, Ne%45 ssentials o! Brand Management Harsh.4.4erma 2cel $ooks
46 'roduct Management K.S./handra sekhar
47 'roduct Management S../huna%alla
48 Brand Management S.#.)u&ta
49 Brand Management '?#imited, 'u$lishers
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Edition *ri,e 'o of Copies
C /"
2004 4 4
2n%+ 2004 4 4
@rd d, =00A 4 4
th d, =00@ 4 4
=01= 4 4
4 4
2005 4 4
2011 4 4
2011 4 4
2012 4 4
2011 4 4
2012 4 4
2003 4 4
2012 4 4
2013 4 4
2011 4 4
2010 4 4
2013 4 4
2011 4 4
2012 4 4
2010 4 4
8e 2003 4 4
C9e =01= 4 4
2012 4 4
2011 4 4
2015 4 4
2009 4 4
1ste%ition2010+
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2002 4 4
2010 4 4
2008 4 4
2009 4 4
2003 4 4
2008 4 4
2003 4 4
2008 4 4
2010 4 4
2003 4 4
2010 4 4
2010 4 4
2e 2009 4 4
2009 4 4
2008 4 4
2010 4 4
2010 4 42010 4 4
2015 4 4
2014 4 4
2010 4 4
2009 4 4
2009 4 4
2013 4 4
2009 4 4
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Department of management Studies
MVGR College of Engineering (A)
Group - II - .inan,e
II year - III semester !"# - !"$ A% S& 'o itle Autor *u+liser
1 inancia* !nstittions an% Markets Bho*e TMH
2 inancia* Services , Shan)gha) -i*e !n%ia+ e /e*hi
3 inancia* Services Mhan Tata Mc.raHi**+ e /e*hi
4 inancia* !nstittions an% Markets Meir ohn#
5 !n%ian inancia* Sste)s H, Machiraj
6 Tata Mc.ra Hi** e /e*hi+
7 ,isk Manage)ent : !nsrance
8 Banking : !nsrance ,e%% S an% ,ao , ,e%% S an% ,ao ,
9 ;Banks : !nstittiona* Manage)ent Vasant /esai Vasant /esai
10 /anking and Insuran,e
11 M,angana%ha)
12 !nvest)ent Manage)ent reeti Singh
13 rasanna &han%ra TMH
14 inancia* Manage)ent an% (o*ic V Bha**a
15 inancia* Manage)ent !M an%e Vikas $ce* Books
20 nithavath an%ian+
21 S evin >$ce* %cation+ e/e*hi+
Hi)a*aa
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28 /irect Ta$es "a an% ractice
29 /irect Ta$es "a an% ractice Bhagavati rasa%
30 !nco)e Ta$ an% ractice /inkaragare
31 !n%irect Ta$es "a : ractice VS /ate
32 !n%irect Ta$ *as
33 /erivatives an% ,isk )anage)ent /hanesh )ar hatri
34 =ohn -i*e : Sonj rentice Ha**+ e =erse+
35 inancia* /erivatives ,e%hea%+ eith rentice Ha**+ e =erse
36 + Mc.ra Hi**+ e ork
37 rasanna &han%ra Tate Mc.ra Hi**
38 Manageria* inance .it)en "= rentice Ha**+ e =erse
39 Manageria* inance rentice Ha**+ e =erse
40 inancia* Manage)ent !M an% Vikas ,a)a)rth !M, Ma%ras
/r V Singhania: /ra(i*Singhania
Ta$)an
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Edition *ri,e 'o of Copies
C /"
20094 4
2010 4 4
=00
4 4
=00C4 4
=00=
4 4
20104 4
20104 4
2013 4 4
20104 4
16e 20134 4
20094 4
20094 4
2003
4 4
20144 4
2003 4 4
20144 4
9e 20134 4
20134 4
2012 4 4
2012
4 4
20124 4
20134 4
=01@4 4
2009 4 4
20134 4
20104 4
2001 4 4
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20154 4
20154 4
20154 4
20154 4
20154 4
20124 4
20154 4
20154 4
2015
4 4
20154 4
2015 4 4
20154 4
2015 4 4
2015 4 4
8/18/2019 LIBrary Books Indent ( 3& 4 Semesters) Autonomous (Autosaved)
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Department of management Studies
MVGR College of Engineering (A)
Group - III - 2R
II year - III semester !"# - !"$ A% S& 'o itle Autor *u+liser
1 =eoCer Me**o &engage
2 &har*es,.reer earson >%cation
3 re%a*kes rentice Ha**
4 ,aji< "ochan /har >$ce* Books
5 Strategic H,M ogan (age+ "on%on
6 Strategic H,M ?gara*
7 H)an resorce )anage)ent .arr /ess*er H!+ e /e*hi
8 S
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27 Bhattachara+ / earson >%cation
28 Performance management ,o%cation !n%ia
29 &hange Manage)ent ,a%ha , Shar)a TMH+ e /e*hi
30 &hange Manage)ent ,o%cation
35 Sarah "eis ogan age $ce* Books
37 &SVenkataratna) ,es(onse Books
38 Sethi earson
39 ,%ra
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Edition *ri,e 'o of Copies
C /"
2009 4 4
2010 4 4
2009 4 4
2010 4 4
2009 4 4
2010 4 4
2012 4 4
2012 4 4
2012 4 4
2012 4 4
2010 4 4
2010 4 4
2010 4 4
2010 4 4
2012 4 4
2012 4 4
2012 4 4
2010 4 4
2006 4 4
2010 4 4
2009 4 4
2009 4 4
2014 4 4
2014 4 4
2014 4 4
2014 4 4
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2014 4 4
2014 4 4
2008 4 4
2008 4 4
2009 4 4
2008 4 4
2009 4 4
2008 4 4
2010 4 4
2010 4 4
2010 4 4
2010 4 4
2015 4 4
2015 4 4
2015 4 4
2012 4 4
2012 4 4
2010 4 4
2010 4 4
2012 4 4
2012 4 4
2012 4 4
2010 4 4
2014 4 4
2014 4 4
2014 4 4
2012 4 4
2012 4 4
2010 4 4
2010 4 4
8/18/2019 LIBrary Books Indent ( 3& 4 Semesters) Autonomous (Autosaved)
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Department of management Studies
MVGR College of Engineering (A)
6pen Ele,ti0es
II year - III semester !"# - !"$ A%
S& 'o itle Autor *u+liser
1 The >cono)ics oA Micro inance rentice Ha** oA !n%ia
2 Micro inance in !n%ia . ar)akar Sage nhancing the "essons oA>$(erience
,ichar% " Hghes+ ,o
8/18/2019 LIBrary Books Indent ( 3& 4 Semesters) Autonomous (Autosaved)
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8/18/2019 LIBrary Books Indent ( 3& 4 Semesters) Autonomous (Autosaved)
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Edition *ri,e 'o of Copies
C /"
2014 4 4
2014 4 4
2014 4 4
2012 4 4
2012 4 4
2012 4 4
2012 4 4
2012 4 4
2011 4 4
2012 4 4
2012 4 4
2012 4 4
2012 4 4
2012 4 4
2015 4 4
2012 4 4
2012 4 4
2012 4 4
2012 4 4
6e 4 4
2012 4 4
4e 4 4
2000 4 4
2009 4 4
2007 4 4
2007 4 4
2006 4 4
2010 4 4
2012 4 4
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2012 4 4
2012 4 4
2014 4 4
2015 4 4
2015 4 4
2015 4 4
2014 4 4
2009 4 4
2009 4 4
2009 4 4
2010 4 4
2008 4 4
2015 4 4
2015 4 4
2015 4 4
2015 845 4 4
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