Libraries, Librarians, and Social Media
Balancing the personal and professional in social networking
Me
Leah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: facebook.com/yolaleahSite: leahwhite.weebly.com
Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
The Plan
• Why be social?
• What social networks to join?
• Leah’s rules of the internet
• Tips and advice
• The best of the best (according to me)
Why be social?
• Personal
• Keep in touch
• Fun!
• Crowd-source ideas and collaborate
• Good for your career
Why be social?
• Institutional
• Varies
• Create meaningful relationships with your patrons
• Remind people about services
• Increase use of services
What to join? OMG SO MANY!
http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
The Major Players Explained with donuts
There are networks for everything.
But not for everyone.
What is your goal? Articulate it. Practice it.
Possible goals
• Do you want to share ideas and get feedback?
• Facebook, Twitter
• Do you want to be entertained while also creating content?
• Tumblr, YouTube
• Do you want to find a job or expand your career goals?
• LinkedIn, Facebook
My favorites for libraries and librarians
Leah’s Rules of the Internethttp://memegenerator.net/Philosoraptor
The Golden Rule Harsh but true.
Listen to Spiderman.Ask yourself, “Could this posting get me fired?” If the answer is yes, then don’t post it.
http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
The Internet never forgets.
Remember the “drunken pirate” scandal?
http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
And don’t BE the troll.It just makes them stronger.
Definition of a Troll
You are responsible. Keep your page clean.
Tips and Advice
Dealing with Inappropriate Content
• Personal
• Check in with your account
• Delete the comment
• Send a message
• Institutional
• Have a policy
• Enforce and follow it
Different sites have different cultures.
Be a lurker. Learn about the site before you jump in.
• Do
• be yourself
• respond to questions
• participate in memes
• #FollowFriday, Friday Reads
• Share ideas and resources
• Don’t
• be pushy
• ignore your account
• only post links to your blog or website
• be mean
Dos and Don'ts
It's about conversation. and promoting your brand
More on conversation
• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)
• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly
to hide or not to hide that is the question
The Best of the Best my favs
Facebook: Lawrence Public Library, Threadless, Northwestern University Archives
Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide, Zappos.com: @Zappos_Service
Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove Public Library: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
• Don’t be an idiot.
• Articulate your social networking goals.
• Join the networks that help you achieve your goals.
• Have fun!
All things considered
Thank you! psst follow me! @leahlibrarian
http://www.flickr.com/photos/theilluminated/5386099858/
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