Librarians Learn Web 2.0
INTRODUCTIONS & HOUSEKEEPING
INTRODUCTIONS
Robin HastingsInformation Technology
CoordinatorPretty comfortable with social
media in generalI want to learn about what *you*
are going to do with Social Media at your library
Knitter, Reader, occasional World of Warcraft player
Your Turn!
HousekeepingQ&A after every section – but feel
free to ask questions as they come up
Breaks are 15 minutes every hour and a half or so, but if you have to run out for a second, I won’t give you the evil eye
Cell phones happen – please take calls outside the room, though
Speak up!
Outside resourceshttp://webgoddess.wetpaint.comComments, questions, etc. are
welcome on that siteLinks and copies of this slide
deck are thereIt will be up & available until
Wetpaint decides to start charging…
Slide decks also available via Slideshare.net/webgoddess
SCHEDULE
Daily Schedule9am – start time10:30 – break12 – lunch2:10 – break3pm – end time
SOCIAL NETWORKING – THEORY
Social Networking in theoryConnectionsUser-created contentSharingReusable content
◦RSS◦Widgets & Badges
SOCIAL NETWORKING – IN PRACTICE
Social Sites
Best PracticesPick one, get comfyDevelop a communitySpend 15 min a day on the siteRepeat as needed for your
organization
BREAK – 15 MINUTES
Social Networks at MRRLFlickr
◦Rotating slideshow on home pageYouTube
◦Get videos from others & use to store staff-made videos
Facebook & Twitter◦Communication to patrons
FriendFeed◦Aggregate all social network activity
into one place
Social Networks at MRRLBlogs
◦Announcements, informational posts◦Library blog, Children’s blog,
Reader’s Eye blog (private – licensing issues)
Comments – the big question
Allow Forbid
Foster conversationEncourage communityProvide ownership to
patrons“spirit” of Web 2.0Provide a forum for
those without accessTwo-way
communication
Possible trollsPossible bad languagePossible off-topic trolls
using bad languageLimited control by
libraryKeeps blog/social site
“on-message”One-way
communication
FacebookHistory (closed college to wide-
open present)Personal pages, fan pages,
groupsRequires a personal account for
fan pages or groupsFacebook’s ToS prohibit 2
personal pages◦What happens when staff leave?
Massively popular with (American/Canadian) patrons
LUNCH
FLICKR
FlickrPhoto sharing
◦Photo archiving!Widgets, badges and sharingGroups & contactsPro vs. FreePublic vs. PrivatePhoto laws and privacyKids and photographs
Tagging & CollectingTaxonomy & Classification –
bottom-upGeo-Tagging
◦Map fun!Batch editing & taggingSets and Collections
TwitterNew vocabulary – tweeting,
tweeple, etc.140 characters – brevity countsText-messaging for freeConversational – but limited (see
140 chars)Reusable – widgets, badges and
RSS
Utterly ShamelessSelf Promotion
BREAK – 15 MINUTES
YOUTUBE
YouTubeHost videos, screencasts and
moreFind videos, favorite them, use
them in your web pages/blogs/etc.
Learn◦Create lists of “how-to” videos for
patrons◦Create your own “how-to” videos
Other options – Blip.tv, Vimeo, etc.
EVERYTHING ELSE
OptionsPicasso (Flickr)Identi.ca (Twitter)Orkut (Facebook)“white label”
◦Ning (no longer free)◦Grou.ps◦Yammer (enterprise Twitter for your
org)
HOMEWORK
Create an accountCreate an account in one of these
servicesFriend me or MRRL orPost your account information
(user name or link to profile page) on the Wiki
Spend 15 minutes tomorrow on your new account (posting, reading or both!)
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