Leveraging Technology in a
Learning Environment
Jessica L. Levin, MBA, CMP
About Me
Hash tag: #IACC12
Other acceptable alterna7ves: #jessicaissosmart; #whatarockstar;
#its5oclocksomewhere
@Jessicalevin
STRATEGY FIRST!
Technology
Connec7ng
Learning
Teaching Entertainment
Produc7vity
Role of Conference Center
Still Offering the Standards?
Flipchart with Assorted Colored Markers Podium with Microphone Internet Access Pens, Pads Screen Easel
Sound Familiar?
Equipment vs. Solutions
Brain Rule #4
“We Don’t Pay Attention to
Boring Things” –
John Medina
Go Mobile!
300,000 apps exist. Downloads = 11 Billion!!!
Mobile Apps for Events
Benefits
• Paper-‐light • Quick Access to Info • Sponsorship Opportuni7es • Social Interac7on • Q&A • Customer Service • Concierge
Return
• BeVer AVendee Experience • BeVer Sponsorship Opportuni7es • Cost Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.
Adoption
• Promo7on • Training • Connec7vity (Selling factor for conference centers)
• Lather. Rinse. Repeat What can you do to support clients?
Native App v. Mobile Site
“Native App”
OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
• Made for that device/”OS” • Higher “Usability” • Exposure: App Store • Requires Manual Upda7ng:
User and Organizers • Inconsistencies • Speed
“Mobile Web” • Custom mobile website • Similar features • Universal • Requires Web Access • Instant Updates • Accessibility
The Must-Haves
• Schedule/Agenda • Sponsorship • Maps • Exhibitor Informa7on • Messaging to AVendees • Messaging between AVendees (opt-‐in) • Repor7ng capabili7es • Ask permission before upda7ng!!!
The Should-Haves
• Social Networks: Facebook, Private Community, TwiVer
• Customized Agendas • What’s on Now • Speaker Profiles • AVendee Profiles
The Would-Love-to-Haves
• Full Social Media integra7on • Mul7media accessibility and sharing • Social Gaming elements • Audience Response Systems • Instant Surveys • Match Making
Mobile for Learning
• Presentation Materials • Feedback/Polling • Collaboration • Idea Sharing/ Commentary • Multimedia • Testing
Creating QR Codes
• Bit.ly • My.qr.co • Qrstuff.com • Trakqr.com
Static vs. Dynamic QR Codes
Uses of QR Codes
for Learning
• Learning about location • Team Learning • Learning about each other • Extended Learning
Accessing QR Codes
• i-Nigma -‐ iPhone, Android • Red Laser -‐ iPhone, Android • QuickMark -‐ iPhone, Android • QR Droid -‐ Android
• ScanLife -‐ iPhone, Android, Blackberry • QR Code Scanner -‐ Blackberry
You Poken What?
• NFC Technology • Exchange Contact
Information • Track CEUs
GetYoo’s Clicky and Mingle Sticks are alternatives!
iPad
Conference Pad
Polling/ARS
IML
Personalization
Personalization
Social Media
New kid on the block!
Text-to-Screen
• Text-to-Screen – (MobileStorm)
• Twitter – Wiffitti – Twitter Fall – Visible Tweets
• Today’s Meet (private)
Video
Discussion
What Technology Makes the Most Sense for Conference Centers to Support?
“The Speakers Who Don’t Leave”
Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica7ons
@jessicalevin www.linkedin.com/in/jessicalevin
[email protected] 908-‐912-‐4418
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