Let’s Fight for Healthier Kids
Join the Movement: Fuel Up to Play 60
Permission is granted to health and nutrition professionals to reproduce for nonprofit educational purposes
© 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.© 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the
National Football League.
The Issue: Childhood Obesity
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…this could be
the first American
generation with a shorter
life expectancy than their parents
It’s Serious, But
Solvable.
Today’s Youth are Overweight and
Undernourished.
Overweight Kids Often Become
Overweight Adults
The Solution: Begins with Schools
America’s schools reach
over 55 million kids
a day, 180 days a year1,2
30 million
school lunches
served every day
Research shows that
good nutrition and
physical activity positively
affects academic achievement
Up to50% of daily
energy intake
consumed at school3
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1 National Center for Education Statistics. Digest of Education Statistics: 2009. http://nces.ed.gov/programs/digest/d09/ (Accessed October 4, 2010)2 Education Commission of the States. Number of Instructional Days/Hours in the School Year: Updated June 2008. http://www.ecs.org/clearinghouse/78/24/7824.pdf (Accessed October 4, 2010) 3 Children's Diets in the Mid-1990's: Dietary Intake and Its Relationship with School Meal Participation, USDA, http://www.fns.usda.gov/ora/MENU/published/CNP/FILES/ChilDietsum.htm (Accessed Oct 4, 2010)
Health PartnersHealth
PartnersBusiness Partners
Business Partners
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Guiding Principles Supported by Leading Health Organizations
Fuel Up to Play 60 Goals
Students are motivated to make better food choices – such as fruits, vegetables, whole grains and low-fat and fat-free dairy – and be more physically active before, during and after school
Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity
Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity
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What Makes Fuel Up to Play 60 Unique?
Youth Involved
A Comprehensive Approach
Powerful Partners
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Customization
National Issues, Local Solutions
Massive Reach
Program Advisors Sign-up Get FREE
activation kit
Students Spread the
word
Students and Program Advisors
Plan healthy eating
Physical activity “plays”
Students and Program Advisors
Identify opportunities
Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life
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Students Build excitement
Motivate
Students Engage, Implement and
Reward
Students Eat more nutrient-rich
foods60 minutes of physical
activity daily
Students and Program Advisors
Share successContinue to engage
Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life
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Helps Schools Achieve More
• USDA’s HealthierUS School Challenge– Healthy eating “plays” (taste
tests)– Physical activity “plays”– Resources for nutrition education– Promotes meal participation and
nutrient-rich foods
HealthierUS School Challenge
• School Nutrition Association’s District of Excellence– Operations: Taste test new healthy foods– Marketing/Communications: Engage
students & staff– Nutrition/Nutrition Education: Team
members part of wellness committee; breakfast “plays” for healthy meals; school Wellness Investigation tool
• Continuing Education Course for Activating Fuel Up to Play 60
• Other Member Resources
District of Excellence
• Alliance for a Healthier Generation’s Healthy Schools Program– Healthy eating “plays” (taste tests)– Physical activity “plays” – Resources for nutrition education– Promotes meal participation and nutrient-rich
foods
Healthy Schools Program
• President’s Council on Fitness, Sports and Nutrition’s President’s Challenge– NFL and Fuel Up to Play 60
commitment to helping 200,000 kids sign up for PALA
President's Challenge
• American Dietetic Association/Foundation- Mobilize registered dietitians nationwide- Educate schools on healthy weight and
quality nutrition- Support White House and Let's Move goals
Kids Eat Right Initiative
It just takes teamwork.
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How You Can Join the Team
• Learn About the Program– Go to FuelUpToPlay60.com
• Join the Movement – Connect with your local dairy council– Assist participating schools
• Get Involved – Build relationships with key
stakeholders– Share your expertise and provide
guidance and counsel– Give a FUTP 60 educational
presentation
Additional Opportunities
• Be a resource to the Fuel Up to Play 60 Program Advisor– Participate in school events– Provide nutrition or physical activity
expertise
• Help Schools Achieve More– Investigate becoming a HealthierUS
School – Participate in the Healthy Schools
Program, District of Excellence and PALA
<Insert Local Opportunities>
Get Started!
Ready to Fuel Up to Play 60?• Visit FuelUptoPlay60.com • Contact your local dairy council
©2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. ©2010 NFL Properties. All NFL-related trademarks are trademarks of the National Football League.
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