Lesson Objectives
• Define fashion
• Identify merchandise categories of fashion
• Explain difference between style and design
• Identify design elements
• Explain why fashion is important
What Is Fashion?
Existing type of clothing preferred by a large segment of the public that represents social interaction and status
Merchandise Categories
Staple items• Basic items• Purchased regularly• Usually in stock at
stores all the time• Little change in style
Fashion merchandise
• Goods popular at a certain time
• Numerous style changes
• Updates in inventory required
Style vs. Design
Style
Particular shape or type of apparel items identified by the distinct features that make it unique
Design
Particular or unique version of a style due to specific arrangement of the design elements
Establishes the appearance of the finished product
Design elements
Color (3 dimensions)
• Hue – quality of color
• Value – lightness of darkness of color
• Intensity – brightness or dullness of color
Line
• Directs eye movement
• Applied by construction details (seams and darts) and color
Design Elements (con’t)
Shape• Aka silhouette• Overall form or outline
of garment• 3 shapes:
– Straight (tubular)– Bell-shaped (bouffant)– Bustle shape (back full)
Design Elements (con’t)
Function• Intended use or
purpose of the item– Beautify– Adorn– Express– Identify– Protect
Texture• Feel and look of
material or fabric• Applied by used of
fibers, yarns and fabric construction
• Influences shape and drape of garment
What items are included in “fashion”?
• Clothing (garments)– Mens, women’s children’s
• Accessories– Shoes, purses, leather goods, jewelry,
scarves/neckwear, underwear/lingerie, eyeglasses, fragrances
• Home Furnishings– Window treatments, furniture coverings,
decorative items (lamps, pillows, wall hangings)
Why is Fashion Important?
Importance to People
• Identifies social position
• Reflects a person’s self-image
• Affects how a person interacts with others
Economic Importance
• Affects global and local economies
• $14 Billion in sales in NYC
• 1.3 million workers in 2009 producing more than $50 Billion in products
• Spurs employment in other industries– Transportation, hotels, restaurants– Reflects economic environment
Let’s Review
• What is the definition of fashion?• What are the 2 merchandise categories of
fashion?• What are the 5 elements of design?• What are the 3 dimensions of color?• What are the 3 basic shapes?• What are the 3 types of items included in
fashion?• Why is fashion important?
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