The Presentation on Book Review ofIACOCCA: An Autobiography lee Iacocca
with William Novak
Presented By: Digant K Rathod
Iacocca: An AutobiographyIacocca: An Autobiography is Lee Iacocca's best
selling autobiography, co- authored with William Novak and originally published in 1984. Most of the
book is taken up with reminiscences of Iacocca's career in the car industry, first with the Ford Motor
Company, then the Chrysler Corporation. The hugely successful autobiography was the best- selling non-
fiction hardcover book of 1984 and 1985.
Lido Anthony "Lee" Iacocca is anAmerican businessman most commonly known for his revival of the Chrysler Corporation in the 1980s,serving as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992. he was a passionate advocate of U.S. business exports during the 1980s. He is the author or co-author of several books, including Iacocca: An Autobiography, and Where have all the Leaders Gone?
Lee Iacocca
1946 – Student Engineer
1949 – Wilkes Barre (Zone Manager)
1953 - Assistant Sales Manager
1956 - “56 For 56”
1960 - Vice President and General Manager
The Story Begins
The Ford Mustang was designed by Lee Iacocca.
(On March 09,1964)
1970 - President
1978 - Fire from Ford
1978 to 1992 – Chrysler Corporation
BIG OPPORTUNITY
3rd ranked among automobile companies in country.
10th Largest company in the country.
Technically strong & + point was Engine quality.
AT CHRYSLER
No one knows what was happening in the Organization.
Every department was working independently.
Sales & manufacturing handling by same person.
Without dealer order production was continue.
A MOUNTAIN OF PROBLEMS
Cost Cutting
1. Thousands of people lay off 2. Just In Time process
Come for Test drive, We will give 50 bucks
Money back guarantee
ACTION TIME
OIL CRISIS
FINANCIAL CRISIS(INCREASE IN INTEREST RATE)
BIG PROBLEMS
Force To Die
No competitor in small car.
Demand will increase & will fulfill by import.
Unemployment rate will increase.
Tax payer will decrease, it will cost $ 2.7 billion to the country.
What will happen if Chrysler become shut down ??
K-Car (1981)
Competition with X-CAR of General Motors.
Price $ 6270 (X-CAR) Vs $ 5880 (K-CAR)
Mileage 25 miles per gallon in city & 41 on the highway
Front wheel drive
Strong Ad-Campaign
K-Car
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