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• There are three kinds of men…– One who learns by
reading,
– The few who learn by observation,
– The rest of them have to pee on the electric fence themselves.
– Will Rogers
Learning
Take Ownership.
Matt PerrierDirector, Commercial Programs
American Angus Association
own or OWN?
• own:a : to have or hold as
property : POSSESS
b : to have power over : CONTROL <wanted to own his own life>
-Merriam-Webster online
Ownership of genetics
• EPD Update– 40,000 - 50,000
distributed to AAA Affiliate bull buyers each year
– Lists all bulls in their ownership on AAA records
Ownership of production records
• Beef Record Service– SPA-certified summaries
– Paper forms or Internet-based
– Non-breed specific
• $2/weaning submitted• www.beefrecords.com
Ownership of carcass data
• 40 head minimum– Steers and/or heifers
• Must be fed at FLP Yards
• $2/head entry fee– Basic individual data
collection included– Detailed data at cost
• Harvest date: 12/31/02• www.cabfeedlots.com
Ownership of a marketing plan
OWNERSHIP of a marketing plan
• Tagging and marketing program– Source, genetic, and process information
– Tags and marketing documents included with enrollment
• Feeder cattle AND replacement females
• $1/calf enrolled
• www.angussource.com or
816-383-5100
… the real reason for AngusSource?
• Documentation for Country of Origin Labeling?
• Participation in “source-verified” programs?
• Differentiate Angus-influenced from just “black?”
• Increase value of transferred, registered Angus bulls?
I have good, Angus-sired cattle. I just wish someone
would pay a premium for ‘em!
What drives “premiums” today?
• “Premiums will no longer be paid on live cattle for sale.
• They will be paid on the reliable information about the cattle.”
Greg Arendt,
Valentine (NE) Livestock
Information – source and genetics
• Contact information for farm/ranch of origin
• Sire or MGS registration numbers (must be in Affiliate’s ownership on AAA records)– Special cases for AI sires, etc.
• Calves should be at least 50% Angus
• Birth season and location
• Cowherd breed make-up
Information - marketing
• Sale location, date, etc• Average weight and range• Management information
– Vaccination/treatment info
– Past groups’ feedyard & harvest data
• General comments
Enrollment/tag ordering process
1. Submit enrollment form (name, address, signature) to AAA
Available on web or by calling AAA
2. Order tags/enroll calvesList quantity, sex, range of calving dates, sires, cowherd breed, origin
3. Tag calves
Tag description
KISS method
Keep
It
Simple,
Stupid!
Ownership of…
• Genetics• Production records• Carcass data• Marketed product(s)
AAA - Sittin’ pretty, right?
• Quadruple the registrations of the next closest breed.
• 38% of total beef registrations
• 60%+ of U.S. cowherd Angus or Angus-based
Status Quo
• Even on the right track…• If you stand still, you
WILL get run over.– Will Rogers
“But we’ve never had to do that…”
• When you’re finished changing, you’re finished.– Benjamin Franklin
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