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Humble beginnings
Rossa Shanks @rossashanks
Start with why*
Why
How
What
*Simon Sinek
Why we exist:
To help people discover remarkable places and unforgettable experiences.
Start with why*
Why
How
What
*Simon Sinek
The traditional long and hard road…
We built our start-up a little backwards…
Minimum Viable Proposition
Glasgow 48k Amsterdam 46k Edinburgh 33k
Toronto 25k Melbourne 23kDublin 29k Newcastle 19k
Copenhagen 11k
London 248k
Utrecht 14k Manchester 11k Rotterdam 10k
Proposition/market fit
500,000
Minimum Viable Product
Minimum Desirable Product
An idea, still in search of the perfect product… A maximum desirable product.
Foursquare Time Out Yelp
A mobile matchmaker for the places you’ll love and things you’ll love doing.
Maximum Desirable Product
We’re testing our mobile MVP in
Dublin
UK & Ireland Bath
Birmingham Bournemouth
Bradford Brighton
Bristol Cambridge
Cardiff Chester
Edinburgh Glasgow
Lake District Leeds
Liverpool London
Manchester Newcastle
Nottingham Oxford
Sheffield Southampton
York Rest of Europe
Amsterdam Barcelona
Berlin Copenhagen
Madrid Moscow
Rome Rotterdam
Paris Utretcht
North America Austin Boston
Charlotte Chicago
Dallas Denver
Houston Indianapolis Jacksonville Long Beach Los Angeles
Memphis Miami
Montreal Nashville
New Orleans New York
Ottawa Philadelphia
Phoenix Portland
San Antonio San Diego
San Francisco San Jose
Seattle Toronto
Vancouver Washington
Australia Brisbane
Byron Bay Calgary
Melbourne Perth
Sydney etc.
How do we make money?
Community to Commerce
Embracing lean…
Avoid stealth mode Involve Customers IterateTest assumptions
The last city guide
Takeaways
Start with ‘why’. Find your raison d’être before your ‘what’. Brands are build on missions not minutae.
Think Leaner. An MVP doesn’t need to be a product. Great ideas know no bounds.
Be your first customer. Build something you’ll love and stick by brand principles you respect, and your first customers will become your marketing department.
Thank you
Rossa Shanks @rossashanks