Lean @HubSpot aka “My Many Mistakes”
Yoav Shapira / @yoavshapira August 25th, 2011
TABLE OF CONTENTS
HubSpot Context
Things Not Covered
Meaty Data
Q&A
1 2 3 4
1HubSpot Context
What’s HubSpot?
SaaS $250 - $1,500+ / month.
Actual customer giving actual feedback!
Hey, an actual ~hockey stick, $$$ revenue.
2Not Covering…
Lean Startup Theory – you know
it already.
But if not, read: • Ries • Blank • Maurya • Prendergast • Cancel • Etc.
Early days
3 The Meat
You know the loop…
So HOW do we learn? Let me count the ways…
Dev sits next to our lead customer, HubSpot
Marketing.
Customer Support: a chance to
teach
BTW: people hate waiting on phone
UserVoice: near-free, fun, easy
NPS: open-ended comments FTW
CHI: Customer Happiness
Index
Learn from each other: wiki (under-
rated)
User group meetings.
You know the loop…
Deploy more often as you grow…
Good for theory geeks
like me: Flow.
… with an improving safety net.
Everyone codes +
deploys…
I ♥ Nagios
I ♥ Graphite…
… so much that I have 2 examples!
Also measure business metrics.
You know the loop…
Scale horizontally: small teams
Each team does their
own planning
Joint commitment
+ demo at “Science
Fair”
1 line of code to create experiments
1 line to deploy, thx Q Team!
All trunk, no branches.
Feature gates /
switches control rollout.
See Flickr /
Etsy / Facebook.
Tech stack matters less than most
think.
11 Avoid Vanity Metrics
Real Metrics
CHI
Code Coverage?
NPS
Usage
Adoption
91% of executives
hear “fail” when you say
“fail fast”* 91"
Talking << doing. #JFDI
Product – Market fit is never done. The product will never be ready.
Image credit: netzkobold
I’m Yoav Shapira. Nice to meet you ;) Thanks for listening.
@yoavshapira
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