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Thom VanderKlipp
Case Study
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Case Study - LazydaysObjectives:
•Rebrand the Lazydays customer experience at every touchpoint
•Create segmented communications platforms
•Data capture and create CRM protocols
•Create lead management workflows
• Increase lead generation improve conversion
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.com Content
CustomerExperience .comContent
SocialMedia
On-site + Off-siteEvents
The Loyalty Loop
The Decision Journey
On-line SearchOff-siteEvent
Social Media
On-site Education
AffinityPrograms
Phone
BRVMagazine
BRVMagazine
BUY
Sources of lead generation
• Outer loop represents lead acquisition efforts
• Target via outbound and inbound marketing
• Inner loop represents customer retention
• Communicate via CRM, retargeting, incentives and loyalty programs
Case Study - Lazydays
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Establish lead management protocols
• Integrate data bases
• Implement Site Catalyst tracking
• Create welcome workflows
• Segment messaging strategies
• Track message activity and open rates
!
Case Study - Lazydays
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WEBSITE
Case Study - Lazydays
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eMAIL Expert information.
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RETARGETING with Fetchback
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SIGNAGE
ESPRESSO A FREE KITTEN
WILL BE GIVENAND
UNATTENDED CHILDREN
meow
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Lazydays Case Study - Results• Increased lead volume by 300%
• Increased conversion throughout sales funnel by 50%
• Increased closing ratio for online leads by150%
• Grew towable sales by 30%
• Grew database engagement by 100%
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