PRESENTED BY
Managing a Multi-GenerationWorkplace
Soraya (Morgan) Gutman, President, Executive Services,
BRANDLAUNCHER
Ladies and Dudes.
Welcome!
WILL YOUADAPT?
What do these companies have in common?
Why?
primary reason 90% of businesses
close is not because of a major
catastrophic event or competition . It
is because of a lack of managerial
experience. A lack of leadership.
Dunn & Bradstreet
BABY BOOMERS
49-66 yrs. old
Gen X
35-48 yrs. old
Gen Y
17-34 yrs. old
Taking You From Where You Are to Where You Want to Go
Share with your neighbor what the biggest challenge you have with your employees or customers of different generations?Exchange business cards
THE NEW BOOM
86M40m 81m 61m
Meaning
eveloping
ppreciatingAD
Meaning
eveloping
ppreciatingAD
DO YOU
DAY.
100,000 employees 30 volunteers
Dominant brand Start up
1.27% (after
spending hundreds
of millions)
97%
Percent of Market
The Start
Up
The
Dominant
Player
Taking You From Where You Are to Where You Want to Go
ZAPPOS
Taking You From Where You Are to Where You Want to Go
Taking You From Where You Are to Where You Want to Go
IMPACT: Only 1 in 100 get hired; harder to get a job there than Harvard,
4 times waitresses received $1,000 tips
Taking You From Where You Are to Where You Want to Go
J
Taking You From Where You Are to Where You Want to Go
The 1 ½ times culture
WHAT HAPPENS WHEN YOUR
TEAM IS ON FIRE?
$1000 TIP
M eaning
2nd Time
3rd Time
4th Time
WHAT IS THE SINGLE MOST
PERSUASIVE WORD YOU CAN
EVER USE?
BECAUSE
EXCUSE ME, I HAVE FIVE PAGES.
MAY I USE THE XEROX MACHINE? 60%Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush? 94%Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?
93%
BECAUSE
Meaning
eveloping
ppreciatingAD
Lowered hours, improved fair
compensation
Created 40 hour work week
Finding the right balance of
work and individual well being
decreased turnover from
370% to 16%
Retention of Quality Workers
Increase Sales.
Period.
POWERFUL SENTENCE FOR
ANY GENERATION WHEN
THERE IS A CONFLICT?
wrong. I want to get it
Taking You From Where You Are to Where You Want to Go
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