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Can’t get enough.
Bullet, bullet, bullet.
Bullet all day long.
When in doubt, bullet.
If you bullet, they will come.
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Referral Generation
Social Media
Strategic Alliances
Press
Referral Generation
You’re not asking to get “hooked up,” you’re
empowering your audience to “hook up” their
friends/associates.
Referral Generation
Referral Generation
Replace “Do you know anyone…” with “I’m so glad you’re getting all this value from our work together. Who do you know who might also benefit from a passive and residual income stream?”
Referral Generation
Referral Generation
Control the
process.
Write
Templates.
Referral Stats
65% of new business comes from referrals – New York Times
92% of respondents trusted referrals from people they knew –Nielsen
People are 4 times more likely to buy when referred by a friend – Nielsen
Non-cash incentives are 24% more effective at boosting performance than cash incentives – University of Chicago
Offering a reward increases referral likelihood, but the size of the reward does not matter – American Marketing Association
The Lifetime Value of a new referral customer is 16% higher –Wharton School of Business
83% of consumers are willing to refer after a positive experience –yet only 29% actually do – Texas Tech
Social Media
Find
conversations
that include
keywords that
are
appropriate to
your products
& services.
Social Media
The hashtags I
follow
include #smallbus
iness (my target
audience),
#IncomeStore,
and
#onlinemarketing
(conversations
where I can add
my expertise).
Social Media
You can also find the influencers
you should be liking and following
using hashtags. Influencers are
experts in topics related to your
business and often have a large
following. Engaging with them can
help you gain exposure to a
bigger, equally targeted
audience.
Yelp for Ross
Founded 2004
139 m uniques per mo
86,000 active businesses
67 m reviews
35% mobile reviews
10,000 food orders
weekly
I love Pinot Noir
Social Media
Social Media
Calls to action are more likely to get engagement (likes,
follows, shares, retweets, favorites) from your audience.
Call to action shouldn’t always be related to your
product. People use social media to be entertained, to
find valuable information, and to interact .
Make your content engaging by asking your audience a fill-in-the-blank, True/False question, or Caption Contests.
Half your content should be solely focused on
engagement, with only about 20% of your content
focused on the promotion of your business.
Social Media
Social Media
STATS
85% of fans on Facebook recommend brands to others.
43% are more likely to buy a new product when learning about it on social media.
77% are more likely to buy a new product when learning about it from friends or family.
81% of purchasing decisions were influenced by friends’ posts vs. 78% influenced by brands’ posts.
79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives.
49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009.
~ Nielsen, Market Force, Jack Morton
Strategic Alliances
Cooperative agreements between two or more businesses that join together to help each other reach mutually
beneficial objectives
Strategic Alliances
Each contribute skills, knowledge, experience, and
resources so that they can accomplish together what
neither can readily do on their own.
Strategic Alliances
Press
by Jim O’Grady,
Entrepreneur Magazine
"How can I convince
you to write a story
about my business?"
The simple answer:
“Get our attention.”
Press
“In 1939, a pastry company
hired a man to eat 13 donuts
while hanging upside-down on
a plank extended from the roof
of a Manhattan skyscraper. Astunt like that might not work
today--but we'd want to write
about it if it did.”
Press
Give us a Narrative
Make it New
Make it Weird
Tug at Our Heartstrings
Make it Timely
Be Honest
Go for Shock Value
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