A brief introduction
Making sense for future-proof brandsA brief introduction
We create brand experiences for web, mobile or physical spaces.
A brief introduction
We strongly believe in the synergy between strategy, creativity & technology.
A brief introduction
40 thinkers, makers and guardians dedicated to exploring new perspectives
A brief introduction
Online Marketing
StorytellingSocial
DesignStrategy Concept Development TechnologyA brief introduction
A brief introduction
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…
The Dutch are known for…The Dutch are known for…
The Dutch are known for…
This brave new world needs Tommy
This brave new world needs Tommy
So. Who is this mysterious person?
Ontdekkingsdrift “The need to explore”
Imagination is more important than knowledge. Understanding is more valuable than knowing.
CreativeDesign
Tech
CreativeDesign
Tech
Art Psychology
Science Technology
Sociology
PolymathPolo = much | Manthanein = learn
Polymath
Leonardo da Vinci | 1452 - 1519 | Italy - France
Imagineer & Engineer
"The noblest pleasure is the joy of understanding."
A strategic plan for starting a digital agency
Should we start our own agency?
Well, let’s just try it for a year.
Should we start our own agency?
Wanna do it an other year?
Sure!
Wanna do it an other year?
Wanna do it an other year?
Sure!
Wanna do it an other year?
Wanna do it an other year?
Well…
Wanna do it an other year?
This agency should be truly meaningful
Clients The market
SocietyOurselves
Why are we doing this?
The way we are
The way we think
The way we work
Purpose: New perspectives
Zeitgeist
Shi)s
Trends
Brand
Audience
Trends
Shi)s
Zeitgeist
R3
(In Dutch)
Roepen - reach out and be remarkable
Raken - touch the heart and mind
Regelen - service customer needs
BusinessChallenge
Umfeld&
Zeitgeist
Thinklab
IDEAS
Bright
Strategy Concept
Technology Create
MeaningfulPRODUCTS
Workshop
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Guardians
The proof
of the pudding is in
the eating
Protect &SERVE
Value
1. Never choose beige
4. Celebrate this era
5. Use team power
Inventors
The only way to truly understand the new world is to contribute to it.
Enkele eenvoudige principesWith chemistry between individuals we can do magic
Potential talents
Wasted talent
Used talent
So. The secret of succes is Ontdekkingsdrift?
So. The secret of succes is Ontdekkingsdrift?
“Having ideas is easier than making them happen”
“In the modern world of business, it is useless to be a creative, original thinker
unless you can also sell what you create.”
David Ogilvy - Ogilvy & Mather
"If you don't sell the idea, you never get the chance to create that beautiful thing or tell that great story."
“We're very emotional, but the business side is very rational."
Will Gay - Creative Director Disney's Creative Group
Business… not as usualOld truths New truths
Dance the dance
Shift in old truths and new truths
You are here
Owning products
Trust in organisations
In it for the money
Buying startups to innovate
Mass media
Hierarchie
Hard capital
Subjection
Secrecy
Using products
Trust in peers
In it for the purpose
Innovate the core organisation
Networked media
Holacracy - Self organising
Easy investments
Independency
…
Transparency
……
What did Tommy bring us?
Reality is not an objective, rational fact.
It is about the perception of reality through your subconsciousness.
Designing a new kind of interaction
The point of this story
To wrap this up…
To wrap this up… Be
But outsmart him
Tommy
Thank You
[email protected] | @roh