Kopparberg CiderBy: Kacie Penman
History• Founded in Kopparberg, Sweden
• Known for soft water (low mineral content allowing for richer, more natural flavor)
• Owners back in 1882 and still today value simplicity and uncomplicatedness
Target Audience• Men and women ages 18-35 • Established or un-established people • Misfits/weirdoes • The easy going who are out to have
fun and find adventure outdoors
Message• Create a big experience out of small
and simple things going on around you
TV ads• http://www.youtube.com/watch?v=YWz
JZmLHrPw• http://www.youtube.com/watch?v=pKu
nlJxmQt0• http://www.youtube.com/watch?v=A03
1Sk6AbaA• http://www.youtube.com/watch?v=R7v
MWJo09qU
Ads
Ads
Ads
Ads
Ads
Ads
Ads
Media Strategy • Advertising (TV, Magazine, posters) • Hosted events• Sponsoring concerts and bar openings• Social media • Be including and interactive in all steps • Mission: become the UK’s leading
premium beverage brand building experts
Campaigns• Taste labs in different cities
to get buyers involved in deciding on new flavors and comparing against other competitors
• Paired with Eklectik Magazine to showcase their originality and simple beauty
• Share experiences on social media with #happenings
Campaigns • Urban Forest
• 5 weeks in Dalston’s Bootstrap Company • Food, drink, live music, street art• Showcase inspired beauty of the original town• Donating part of proceeds to local charity
there
• Ja Ja Ja Festival• Warehouse project
• Sponsoring these festivals to get more brand awareness
Global/Local• Global campaign • Kopparberg is sold in over 40 countries
• Most in Europe area• Asia • USA• Canada• Australia
• 9 flavors
Evaluation • This campaign will work in all countries
because all cultures can understand the simplicity portrayed and yet the intriguing quality at the same time.
Differences from U.S.• No different• Same language• Drink responsibly
Top Related