KNOWL EDGEI listened to children and discovered (shockingly) that tweens
did NOT want to be read to or sit and watch a show. They
wanted to have an adventure.
CBC COLUMN
First of all, thank you, school librarians. I love performing
educational enrichment programs for you and your students. I liken it to being a grandparent: I get to come and have fun with the kids but then ride off into the sunset before there is any diaper-changing to do. As such, I am grateful to the multitudes of librarians whose patronage, support, and advice have helped me develop and enhance my slate of programs. Now, in return, let me share some tips I have gleaned that may help you make your librarian/producer partnerships function more smoothly.
Three of the important elements for developing a good librarian/programmer partnership are the same as those for building any good relationship: communication, preparation, and cooperation.
CommunicationI began my career in library program development at the behest of my publisher, who encouraged (prodded) me to perform at schools and libraries to promote my first published work, Will Allen and the Great Monster Detective (Rogue Bear Press 2007). My publisher found many librarians who were willing partners, but my challenge was to produce a program that met the needs of my book’s tween-age audience and those of my constituent librarians.
The solution was simple: I listened.
I listened to children and discovered (shockingly) that tweens did NOT want to be read to or sit and watch a show. They wanted to have an adventure.
Then I listened to school librarians. Many expressed that, due to cutbacks and curriculum changes, they had far less time with students but more that they were required to teach them. In particular, they were frustrated about being short on time for one of their primary functions: teaching how the library is organized and how to locate books on different subjects.
In response to those needs, and keeping in mind my philosophy that kids learn by doing, I created my Monster Hunt Library Skills-Building Adventure Program, in which kids have a grand adventure, but unknowingly learn library research skills at the same time. In this program participants must locate books in the library that contain hidden clues that will help them track down and
Always Feed the ClownsAnd Other Tips for Building Better Partnerships between School Librarians and Providers of Educational Programs
Jason Edwards | [email protected]
78 Knowledge Quest | School Library and University Partnerships
WHAT MAKES A LITERACY?
KNOWL EDGEQUEST
VOLUME 44, NO. 5 | May/June 2016 | ISSN 1094-9046 | www.ala.org/aasl
Journal of the American Association of School Librarians
American Association of School Librarians, a division of the American Library Association
50 E. Huron Chicago, IL 60611 [email protected], Ext. 4382
50 E. Huron Chicago, IL 60611 [email protected], Ext. 4382
FEATURE
34 Knowledge Quest | School Library and University Partnerships
knowledgequest.aasl.org TRANSFORMING LEARNING
WWW.ALA.ORG/AASL
QUEST
FEATURE
20 Knowledge Quest | What Makes a Literacy?
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KNOWL EDGEKNOWL EDGEQUEST
STUDENT PRIVACY IN THE AGE OF BIG DATA
VOLUME 44, NO. 4 | March/April 2016 | ISSN 1094-9046 | www.ala.org/aasl
Journal of the American Association of School Librarians
American Association of School Librarians, a division of the American Library Association
50 E. Huron Chicago, IL 60611 [email protected], Ext. 4382
2016-2017 MEDIA PLANNER
QUEST
Knowledge Quest (KQ ) is the vehicle for school librarians to
transform learning. KQ offers substantive articles on school library
practice, as well as breaking news, inspired blogs, and passionate
conversations, developing insightful professionals and stronger
communities. KQ is the go-to source for all things school library and
education related.
KQ PRINT READERSHIP 7,000 members &150 subscribers
Readership includes:
22% elementary school librarians
14% middle school librarians
23% high school librarians
12% combined grade-level school librarians
6% supervisors
6% school library educators
2% school library students
7% retired school librarians
KQ WEB VISITORS knowledgequest.aasl.org
200,000+ visits
750 average visits per day
(As of Apr. 12, 2016)
A BOUT KNOW LEDGE QUEST
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LIBRARY SPACES
VOLUME 42, NO. 4 | March/April 2014 | ISSN 1094-9046 | www.ala.org/aasl
Journal of the American Association of School Librarians
American Association of School Librarians, a division of the American Library Association
50 E. Huron Chicago, IL 60611
[email protected], Ext. 4382
AM
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AM
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years
celebrating
SCHOOL LIBRARY AND UNIVERSITY PARTNERSHIPS
KNOWL EDGEQUEST
VOLUME 44, NO. 2 | November/December 2015 | ISSN 1094-9046 | www.ala.org/aasl
Journal of the American Association of School Librarians American Association of School Librarians, a division of the American Library Association
50 E. Huron Chicago, IL 60611 [email protected], Ext. 4382
AME
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KNOWL EDGEKNOWL EDGEQUEST
STUDENT PRIVACY IN THE AGE OF BIG DATA
VOLUME 44, NO. 4 | March/April 2016 | ISSN 1094-9046 | www.ala.org/aaslJournal of the American Association of School Librarians
American Association of School Librarians, a division of the American Library Association
50 E. Huron
Chicago, IL 60611
800-545-2433, Ext. 4382
KQ readers include school librarians and educators in elementary and secondary schools. KQ readers provide reference service, reading guidance, instruction in informational retrieval skills, and access to the Internet and other electronic resources. They collaboratively plan instructional units with teachers in elementary and secondary public and nonpublic schools. Their roles include:
20% of KQ readers have visited an advertiser
14% of KQ readers have purchased or ordered a product/service
14% of KQ readers have recommended a product/service
30% of KQ readers have discussed or passed an ad along to others
• School Librarian
• Teacher Librarian
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37% 0–5 years experience
23% 6–10 years experience
18% 11–15 years experience
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PURCHASE INFLUENCE OF KQ READERS DEMOGRAPHICS
A N ENGAGED COMMUNIT Y
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Just as education has evolved, so too has Knowledge Quest. KQ is a multi-platform resource for school library and education professionals. From print to digital to online, KQ offers a suite of advertising options that allows you to engage with AASL members, subscribers, and educators.
BRANDINGTITLE/PRODUCT
MARKETINGAUDIENCE
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Print—KQ offers substantive information to assist building-level school librarians, supervisors, library educators, and other decision makers concerned with the development of school library programs and services.
Online—The KQ website offers online exclusives and resources, breaking news, inspired blogs, and passionate conversations. The KQ website is the go-to site for all things school library and education related.
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INTEGR ATED M A RKETINGKNOWL EDGE
QUEST
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KNOWLEDGE QUEST
Knowledge Quest is the official publication of the American Association of School Librarians, a division of the American Library Association. KQ is devoted to offering substantive
information to assist building-level school librarians, supervisors, library educators, and other decision makers concerned with the development of school library programs and services. Articles address the integration of theory and practice in school librarianship and new developments in education, learning theory, and relevant disciplines.
Knowledge Quest is published five times a year.
KNOWLEDGE QUEST WEBSITE
knowledgequest.aasl.org
The Knowledge Quest website serves as a companion piece to the print publication. The site is the vehicle for school librarians to transform learning. It offers breaking news, inspired blogs, and passionate conversations, developing insightful professionals and stronger communities. AASL members, school librarians, and educators have made KQ their go-to site for all things school library and education related.
New blog posts/news stories are posted daily.
KQ V EHICLES
PURCHASE INFLUENCE OF KQ READERS
STORYTIME FOR LEARNING IN A DIGITAL WORLD
QUESTKNOWL EDGE
VOLUME 44, NO. 3 | January/February 2016 | ISSN 1094-9046 | www.ala.org/aasl
Journal of the American Association of School Librarians
American Association of School Librarians, a division of the American Library Association
50 E. Huron Chicago, IL 60611 [email protected], Ext. 4382
Meghan [email protected]
25Volume 44, No. 2 | November/December 2015
THE IMMERSIVE POSSIBILITIES FOR
STUDENT ENGAGEMENT CREATE AN
OPPORTUNITY TO DRAW IN STUDENTS OF
ALL AGES, EVEN BLASÉ FIFTH-GRADERS!
13Volume 44, No. 3 | January/February 2016
Making a Literacy Plan
prioritize
motivate
lead
Annie [email protected]
Developing an Integrated Curriculum that Meets Your School’s Needs
FEATURE
50 Knowledge Quest | What Makes a Literacy?
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KQ PREVIEW E-MAIL
Before each new Knowledge Quest is published, AASL sends an e-mail preview of the issue to its more than 7,000 members and subscribers.
KQ Preview E-mail is distributed five times a year.
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KQ EXPRESS
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SEPTEMBER 2016
PrintSeptember/October KQ | AASL’s 65th AnniversaryReservations: July 11, 2016 Materials Due: Aug. 11, 2016
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JANUARY 2017
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2016–2017 EDITORI A L CA LENDA R
SCHOOL LIBRARY AND UNIVERSITY PARTNERSHIPS
KNOWL EDGEQUEST
VOLUME 44, NO. 2 | November/December 2015 | ISSN 1094-9046 | www.ala.org/aaslJournal of the American Association of School Librarians
American Association of School Librarians, a division of the American Library Association
50 E. Huron
Chicago, IL 60611
800-545-2433, Ext. 4382
AM
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FEBRUARY 2017
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There is no alternative to stretch your marketing dollars further or last longer.The AASL sponsorship and recognition program is designed to highlight those vendor partners who support the work of the organization and the school librarians we serve. An AASL National Conference sponsorship will enhance attendees’ conference experience and help underwrite AASL’s expenses, while increasing your company’s presence, networking opportunities, and impression with customers.
For more information or to discuss sponsorship opportunities, please contact Allison Cline at 312-280-4385 or [email protected]. TRANSFORMING LEARNING
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AASL 18th National Conference & ExhibitionNovember 9-12, 2017Phoenix, Arizona
SAVE THE DATE
Act now to build relationships with professionals
at the heart of leading 21st-century skill
development in their schools, districts, and
states. With an increased focus on college
and career readiness, inquiry learning, and
research skills, the school librarian reaches far
beyond the walls of the library, collaborating
with teachers and administrators, facilitating
remote and virtual resources for students,
and drawing in parents and the community.
The American Association of School Librarians (AASL) is
the only national organization focused on school librarians
and school library programs. AASL empowers leaders
to transform teaching and learning. Taking advantage
of the opportunities listed in this media kit not only
offers a competitive edge for your company but also
supports the vital work of AASL throughout the year.
AASL is a not-for-profit organization representing
more than 7,000 school librarians, 45 state-
level affiliated organizations, 3 specialty sections
(Educators of School Librarians, Independent Schools,
and Supervisors), and special interest groups.
ABOUT AASL
50 E Huron St., Chicago, IL 60611
1.800.545.2433 ext. 4382
www.aasl.org
The American Association of School Librarians empowers
leaders to transform teaching and learning.
American Association of School Librarians 50 E. Huron Chicago, IL 60611 | 1-800-545-2433, ext 4382 | www.aasl.orgTRANSFORMING LEARNING
WWW.ALA.ORG/AASL
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