Home Moving Trends 2010
© 2010 Estate Agency Events Ltd trading as The Academy
Yes, I visited and went in
Yes, I looked in the window
No
0% 10% 20% 30% 40% 50% 60% 70%
62%
13%
25%
Did you visit your estate agent’s office prior to appointing them?
Home Moving Trends 2010
© 2010 Estate Agency Events Ltd trading as The Academy
No30% Yes
70%
Did you visit your estate agent’s own website prior to appointing them?
H o w w i l l p e o p l e f i n d m e ?
W i l l t h e y l i k e w h a t t h e y s e e ?
W i l l t h e y b e c o m e a f a n ?
e v e n a n a d v o c a t e . . . ?
Q ’ s
How long we’vebeen open
How good WE think we are
Doors to our competitors stock
listing
How PROFESSIONAL we are
Address andphone number
Property search
WE - US - ARE
Pictures of our fancy offices
Company name
Evidence of interaction
Will you call me back
What do your clients think of you
Consumer reviews
Moving home advice
What we tell people on our web sites
What people are looking for on our web sites
Are they active inthe community
Do they have experience in
selling properties like
mine
How good is theironline presence?
Will I be ableto trust them?
Tell a few
friends
Speculative browsing
Check finance
Register on portals
Have market
appraisals
Put property on market
Serious browsing(agent sites)
Brush up on moving process
process
Start
Tell more friends
Research areas
Do any maintenance jobs
Tell a few
friends
Speculative browsing
Check finance
Register on portals
Have market
appraisals
Put property on market
Serious browsing(agent sites)
Brush up on moving process
process
Start
Tell more friends
Research areas
Do any maintenance jobs
Tell a few
friends
Speculative browsing
Check finance
Register on portals
Have market
appraisals
Put property on market
Serious browsing(agent sites)
Brush up on moving process
process
Start
Tell more friends
Research areas
Do any maintenance jobs
Q u a l i t y o f t h e s i t e
C o n t e n t ? c h a n g e d ?
I s t h e s i t e c o n s i d e r e d a n “ a u t h o r i t y ”
D o o t h e r s p o i n t t o i t ?
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