Facebook ConnectDesign Patterns & Metrics
Hiten ShahDogpatch Labs • Jan 20, 2010
“Metrics are people, too”Eric Ries, The Lean Startup
Facebook ConnectSign Up
News FeedOptimization
News FeedLanding Pages
Facebook Connect Design Patterns
Facebook Connect Sign Up
38% decrease in sign ups with Facebook Connect?!
Copywriting is the easiest, fastest way to improve your sign-up process.”Joshua Porter, Bokardo.comhttp://pea.to/socialtraction
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News Feed Optimization
Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com
Source: Compete.com
“NFO (News Feed Optimization) is the new SEO”Justin Smith, Inside Facebook
NFO (News Feed Optimization) - convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.”Justin Smith, Inside Facebook
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• Measure feed story prompts & publish dialogues
• Split-test feed story copy and imagery to maximize clicks
• Feed story impression metrics are not yet accessible
Metrics for News Feeds
When someone publishes to Facebook, we see 20 clicks back to JibJab.com!”Gregg Spiridellis, JibJab
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Measure feed story prompts & publish dialogues
Split-test feed story copy and imagery
News Feed Landing Pages
http://pea.to/faces(NSFW)
The longer your link, the more you are measuring...
http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z?cmpid=jj_fb_self
http://bleacherreport.com/college-football?utm_source=facebook.com&utm_medium=referral&utm_campai
gn=fbc_like&ref=nf
http://mysite.com/signup?
bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K51QSB&fref=clnk_try_now&ref=nf
http://apps.facebook.com/sororitylife?action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a
b3ec865d97272cdb8b439162
Measure visits from feed stories by variation & link
• Facebook Connect Example User Flows - http://j.mp/fbcflows
• Resources - http://j.mp/fbcresources
• Measure Facebook Connect with KISSmetrics
• http://kissmetrics.com
Measure and Improve Facebook Connect
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