Summary and Analysis of Social Activity!May 2013!
KIRA Awards - 2013!
Social Analysis!Analyzed conversations from the May 1st – 3rd !
2!
Total Social Mentions – All Sources!
3!
435
Twitter Lead the Conversations!
4!
97.5% 2.3% Twitter Facebook
Top 50 Words Used In Social!
5!
Top Hashtags!
• #kiraawards!• #2013kiraawards!• #kira!• #fredericton!• #nbitc!
6!
Featured Tweets!
7!
Featured Tweets!
8!
Featured Tweets!
9!
Men Dominated the Conversation!
10!
53.8% 46.2%
Men Women
What Age Group Was Communicating Most !
11!
0
10
20
30
40
50
60
35-44 25-34 65+
Note: either no one between the ages of 45-65 were communicating via social channels, or they have NOT identified an age in their profiles.
Conversations were Primarily From Frederictonians
12!
41.3%
4.2% 2.8% 2.8%
9.1%
13.3%
9.8%
2.3% 16.0% Fredericton Canada Rothesay Toronto Saint John Halifax New Brunswick Moncton Other
Note: Location determined by what user has identified in profile, not by physical location at time of sharing on social channels.
facebook.com/marketingcloud!
@MarketingCloud!
linkedin.com/company/marketing-cloud!
+MarketingCloud!
youtube.com/MarketingCloud!
Thank You!!Contact us at www.salesforce.com/marketing-cloud or:!
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