Mobile App and Tourism
Bibhusan BistaYoungInnovations
Global Tourism Revenue (in billion US $)
Tourism Revenue in Nepal (in billion US $)
2011 2012
32.45
31.39
85% of the leisure travellers use smart phones while travelling abroad
Top 5 usage of smart phones during travel are…..
Taking Pictures
Using Maps
Search Restaurants
Search Activities &Attractions
Check in prior to flights
In Numbers…....
Check in to a location while on vacation
use mobile apps to find hotel deals
post vacation photos on a social network while still on vacation
of travelers use their phones to research travel while they’re actually traveling
of travelers use their phones to find restaurants while traveling
Update their facebook status while still in vacation
use mobile apps to find flight deals
of online travel related traffic comes from mobile devices
Have downloaded mobile apps related to upcoming travel / vacation
check in to a location (e.g. Facebook and FourSquare) while on vacation
What does it mean to us?
1. Know your playfield better
Accommodation
AccessibilityAmenitiesAttractionActivities
Accommodation AccessibilityAmenitiesAttractionActivities
skyscanner taximagic
Accommodation AccessibilityAmenitiesAttractionActivities
WI-FI Finder
Accommodation AccessibilityAmenitiesAttractionActivities
Swim Guide
Accommodation AccessibilityAmenitiesAttractionActivities
Every Trail
2. Identify your Target Audience
Conv./ Conf.
Business
Official
Others
Pilgrimage
Not Specified
Trekking & Mountaineering
Holiday Pleasure
0 100000 200000 300000 400000 500000
15552
28183
37386
54326
71610
77263
102001
410934
Incoming Tourists to Nepal in 2013 (Purpose of Visit)
Source: http://data.opennepal.net
Incoming Tourists to Nepal in 2013 (Age Cohort)
0-15 years 16-30 years 31-45 years 46-60 years 61 and over Not specified0
50000
100000
150000
200000
250000
46262
190630
237690
195416
115654
11964
Source: http://data.opennepal.net
Incoming Tourists to Nepal in 2013 (Gender)
Male56%
Female44%
Source: http://data.opennepal.net
Incoming Tourists to Nepal in 2013 (Top 10 Nationality)
Source: http://data.opennepal.net
FranceGermany
BangladeshJapan
Sri LankaU.K.
ThailandU.S.A.ChinaIndia
0 40000 80000 120000 160000 200000
21842
22263
22410
26694
32736
35668
40969
47355
113173
180974
Do not forget Domestic Tourism !!
3. Establish your value proposition
• Identify the gaps • Differentiate your product
• Remain focused• Meet the expectation
4. Don’t forget $$$$$
• Freemium model• Paid Apps• Advertisement and Priority Listing• etc.
5. Users are the King !!
52% of Facebook users say photos posted by their friends inspired their holiday choice and travel plans.
6. Don’t forget existing ecosystem
• Content providers• Associations and groups• Gvernment agencies• Traditional actors and agencies
Thank You
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