1.Social Media MonitoringKey Lessons Learned
Munich April 2011
Florian Haarhaus
Regional Director DACH
www.alterian.de

2. Agenda
Quick Intro, what do we do?
Deutsche Bahn Case
Lessons learned
Project shape
Content
Q&A
Total: Approx 30 Minutes
3. SM2
Internationales Social Media Monitoring Tool:

4 Year History

4. 30 Languages 5. Over 13 Bn entries with up to 34 metadata each