Download - Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

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Page 1: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Using Social Media for Online Reputation

Kevin GibbonsDirector of Search, SEOptimise

www.seoptimise.com twitter.com/kevgibbo

Page 2: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

This is your brand’s new homepage!

2009/2010 2010/2011?

Page 3: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Twitter vs Google – who to trust?

90% of consumers trust recommendations from people they know…

70% still trust online consumer opinions from people they don’t know!

* Nielsen – July, 2009

41% trust search engine results

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“Build brands not around products but reputation”

Page 5: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

No publicity… might be better this time!

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How much negative traffic does your brand generate?

3% of 20.4 million searches =

612,000 negative clickthroughs per month

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But really, what harm can social media do?

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Tip 1) Claim your social media brand profiles

Page 9: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Tip 2) Develop a clear social media strategy

Page 10: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Tip 3) Use social media to open opportunities

Page 11: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Tip 4) Real-time search is increasingly important

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Tip 5) – Look out for suggested search!

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Thank you & any questions?

Please subscribe to: www.seoptimise.com/blog

And follow me on Twitter: twitter.com/kevgibbo