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2017TOURISM IN NUMBERS
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EDITORIAL
TOURISM IN NUMBERS is a publication issued annually by the Slovenian Tourist Board. It includes statistical data and anal-yses which give an overview of Slovenian tourism in the past year. The main source of information for the publication is statistical data, gathered and published by the Statisti-cal Office of the Republic of Slovenia. 2017 was once again an exceptional year for Slovenian tourism. We observed more than 12.5 million overnight stays, which is 12.6% more than in 2016, and almost 5 million tourist arrivals, which represents a 14.6% in-crease compared to the year before. Growth of tourist arrivals and overnight stays was especially high among foreign tourists. Im-portant growth of tourism in Slovenia also reflects in economic indicators, since in 2017, tourism contributed 11.9% to GDP and employed 56.014 people (6.5% of all la-bour force).This year's issue of Tourism in numbers gives a general overview of tourism in Slovenia in 2017, but it also portrays its image according to seasons and macro destinations. Structure of visitors and popularity of destinations change with the seasons – more detailed data can be found in different chapters.
02 Editorial
03 Year in review
12 Seasons
21 Digital
23 Key markets
05 International tourism
04 Slovenia at a glance
06 Tourism in Slovenia in 2017
10 Macro destinations
20 Green Scheme of Slovenian Tourism
22 Events and activities
29Definition of terms, abbreviations, references
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YEAR IN REWIEW
Average length of stay
2,5DAYS
Inflow related to travel and growth
2,43 mrdEUR + 11%
Total contributionof tourism to GDP
11,9%GDP
Tourist arrivals and growth
4.948.080TOTAL +14,6%
3.586.038FOREIGN +18,3%
1.362.042DOMESTIC +6,0%
Overnight stays and growth
12.591.562TOTAL +12,6%
8.572.217FOREIGN +16,8%
4.019.345DOMESTIC +4,7%
Slovenia Europe
Countries with the highest number of overnight stays and growth 2017/2016
Municipalities with the highest number of overnight stays
Italy 1.212.427 +5,9%
Germany 1.037.225 +26,4%
Austria 925.353 +10,9%
Netherlands 433.201 +35,3%
Croatia 392.801 11,6%
Number and share of employees in tourism sectorIncrease in international tourist arrivals
56.0146,5%
Municipalities with the highest number of overnight stays and growth 2017/2016
Growth
Health (spa) resorts +4,6%
Mountain resorts +19,2%
Seaside resorts +10,5%
Ljubljana +16,0%
Urban municipalities +11,9%
Other municipalities +22,5%
Overnight stays by type of accommodation facility and growth 2017/2016
Growth
Hotels +8,9%
Camping sites +20,9%
Private accommodation +33,6%
Apartment settlement +0,0%
Other +13,2%57+13+10+5+1557,3%
13,4%
9,6%
5,0%
14,7%26+27+20+12+7+826,3%
27,1%20,0%
12,3%
6,8%7,5%
Source: SURS, 2018; Banka Slovenije, 2018
+18,3% +8,0%
World
+7,0%
1 Piran 1.649.251
2 Ljubljana 1.548.487
3 Bled 907.419
2017, THE FOURTH CONSECUTIVE RECORD YEAR FOR SLOVENIAN TOURISM
Source: WTTC, 2018
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Surface area 20.273 km²
Length of coastline 46,6 km
Population and average age 2.066.880; 43,2
Population density (people per km2) 102 people per km²
Capital Ljubljana
Number of settlements 5.978
Currency Euro
Neighbouring countries Italy, Austria, Croatia, Hungary
Type of government Parliamentary republic
Official languages Slovenian, Italian, Hungarian
Religion 58 % Roman Catholic
Public holidays 1., 2. January, 8 February, 27 April, 1., 2 May, 25 June, 15 August, 31 October, 1. November, 25. December, 26. December
Highest point Triglav 2.864 m
Number of Karstic caves, longest show cave 12.589 caves; Postojnska cave (24.120)
Largest natural lake Lake Cerknica (intermittent), 26 km2
Number of protected areas and their surface area 105 protected areas and 1.164 natural monuments; 269.475 ha pro-tected in total (13,3 % of the surface of Slovenia)
Lenght of watercourses, longest river 26.600 km of watercourses; Sava (221 km)
Average monthly gross salary 1.670,69 EUR
GDP and GDP per capita 43.278 millions EUR; 20.951,00 EUR GDP per capita
International airports, length of railway network 3 international airports, 2.177.5 km = length of railway network
Tourist sights on the UNESCO World Heritage List Škocjan Caves, Prehistoric Pile Dwellings around the Alps – Ljubljana Moors, heritage of Mercury – Idrija, Škofja Loka Passion Play, Ancient and Primeval Beech Forests of the Carpathians and Other Regions of Europe – Krokar and Snežnik-Ždrocle
European Destinations of Excellence in Slovenia Soča valley, Solčavsko, Kolpa, Idrija, Laško, Brda, Koper
Basic data on Slovenia in 2017
SLOVENIA AT A GLANCE
Ljubljana 288.250
Maribor 110.461
Kranj 56.047
Koper 51.641
Celje 49.376
Novo mesto 36.435
Domžale 35.659
Velenje 32.848
Nova Gorica 31.780
Kamnik 29.458
Top ten municipalities by population
The Travel & Tourism Competitiveness Index (WEF): rank 41/139 countries
Global Terrorism Index: rank 130 (last place – no impact of terrorism)
Global Peace Index: ranked as 7th safest country in the world/163 countries
Global image of Slovenia
Source: Global Peace Index 2017; Global Terrorism Index 2017; WEF, 2017
Source: Government of the Republic of Slovenia’, 2018; eKataster jam, 2018
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Number of arrivals Share Growth
Europe 671 mio 51% +8%
Asia-Pacific 324 mio 24% +6%
North, Central and South America 207 mio 16% +3%
Africa 63 mio 5% +9%
Middle East 58 mio 4% +4%International tourist arrivals and growth 2017/2016
Arrivals of international tourists in global regions
Increase in arrivals of international tourists
INTERNATIONAL TOURISM
China
258 bn
USA
135 bn
Germany
84 bn
United Kingdom
63 bn
France
41 bn
World top tourism spenders, USD
Sour
s: U
NW
TO, 2
018
51+24+16+5+4+1,323 bn $+7%
18%
7% 8%6% 6% 6%
11%
6% 5%
12%
1%
0
5
10
15
20
Slovenia World Europe N Europe W Europe E Europe S Europe Asia America Africa Middle East
%
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Accommodation facilities and number of overnight stays
Tourist arrivals and overnight stays
Dom
esti
cFo
reig
n
TOURISM IN SLOVENIA IN 2017
Accommodation facilities Number of
beds Number of overnight
stays
Hotels 43.725 7.215.121
Motels 308 17.064
Boarding houses 2.623 234.173
Inns 3.539 173.729
Overnight accommodation 2.019 110.987
Apartment settlements 5.864 631.075
Camping sites 26.243 1.689.050
Tourist farms with accommodation 5.157 181.064
Youth hostels 3.880 385.519
Private accommodation - rented rooms, dwellings 21.661 1.214.005
Mountain huts 6.624 108.296
Company vacation facilities and vacantion facilities for youth 6.032 471.287
Other accommodation facilities 941 28.714
Temporary accommodation facilities and marinas 6.192 131.478
Total 134.808 12.591.562
Macro destination with the most accommodation facilities is Alpine Slovenia – it has 52.032 beds.
In health (spa) resorts, 49,5 % of beds are in hotels.
Municipality with the most accommodation facilities is Piran, followed by Ljubljana and Bohinj.
Tourist arrivals
4.948.080
1.362.042
3.586.038
TOTAL
FOREIGN
DOMESTIC
Overnight stays
8.572.217
12.591.562
4.019.345
TOTAL
FOREIGN
DOMESTIC
12.591.562Overnight stays
Beds
134.808
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
27+7372,5%
27,5%
+6,0%
+18,3%
Share and growth of tourist arrivals 2017/2016
32+6868%
32%
+4,7%
+16,8%
Share and growth of overnight stays 2017/2016
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Accommodation facilities by type of municipality
Seaside resorts
Mountain resorts
Health (spa)resorts
Urbanmunicipalities
Othermunicipalities
Ljubljana
Hotels Apartment settlements Camping sites Private accommodation/rented rooms Others
25.387 45.199 22.536 10.320 19.897 11.469
19+3+22+12+4419%
44%
12%
22%37+4+19+19+21 21%37%
19%
19%4% 20+3+24+23+3020%30%
24%24%
2% 50+14+19+6+1149%
14%
20%
11%6% 44+1+11+5+3944%39%
11%5% 1% 50+5+16+2949%29%
17%
5%
3%
Tourist arrivals of domestic and foreign tourists 2008 - 2017
Tourist arrivals of domestic and foreign tourists 2008 - 2017
Dom
esti
cFo
reig
nD
omes
tic
Fore
ign
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: SURS, 2018
Sour
ce: S
UR
S, 2
018
Sour
ce: S
UR
S, 2
018
TOURISM IN SLOVENIA IN 2017
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
Spring Summer Autumn Winter
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Number of overnight stays by month for Piran, Bled, Ljubljana
Ljubljana
PiranIn Piran, the highest number of overnight stays by far was generated by domestic tourists, followed by Austrians and Italians.
BledIn Bled, most overnight stays were generated by guests from United Kingdom, followed by those from Ger-many and Italy.
In Ljubljana, the highest number of overnight stays was generated by Italians, followed by Germans and guests from United Kingdom.
Ove
rnig
ht s
tays
by
mon
th fo
r Pi
ran
Ove
rnig
ht s
tays
by
mon
th fo
r Bl
edO
vern
ight
sta
ys b
y m
onth
for
Ljub
ljana
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
TOURISM IN SLOVENIA IN 2017
0
50.000
100.000
150.000
200.000
250.000
300.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
0
50.000
100.000
150.000
200.000
250.000
300.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
0
50.000
100.000
150.000
200.000
250.000
300.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
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Country Tourist arrivals 2017
Share (%)
Index 2017/2016
Overnight stays Share (%)
Index 2017/2016
from Austria 351.435 9,80 112,94 925.353 10,79 110,91
from Belgium 82.007 2,29 128,69 242.354 2,83 127,76
from Bulgaria 32.327 0,90 93,10 50.382 0,59 95,96
from Bosnia and Herzegovina 50.342 1,40 116,54 115.392 1,35 121,01
from Cyprus 1.426 0,04 128,70 4.413 0,05 115,10
from Chech Republic 117.132 3,27 127,88 289.424 3,38 125,64
from Moontenegro 10.818 0,30 109,51 23.964 0,28 106,78
from Denmark 20.037 0,56 114,48 59.281 0,69 107,26
from Estonia 4.308 0,12 113,67 9.301 0,11 103,90
from Finland 19.076 0,53 110,06 48.419 0,56 105,77
from France 105.134 2,93 115,28 227.776 2,66 116,71
from Greece 11.120 0,00 105,26 22.898 0,27 105,75
from Croatia 175.006 4,88 114,40 392.801 4,58 111,58
from Ireland 14.430 0,40 104,61 37.487 0,44 106,53
from Iceland 3.057 0,09 122,43 10.068 0,12 124,67
from Italy 560.332 15,63 106,98 1.212.427 14,14 105,93
from Latvia 6.197 0,17 102,79 13.849 0,16 104,79
from Lithuania 6.186 0,17 113,65 13.763 0,16 120,31
from Luxembourg 3.021 0,08 147,29 7.290 0,09 149,82
from Hungary 124.255 3,46 122,81 316.811 3,70 121,22
from Macedonia 18.387 0,51 105,68 38.352 0,45 106,99
from Malta 5.975 0,17 120,78 27.121 0,32 124,28
from Germany 392.562 10,95 127,70 1.037.225 12,10 126,39
from Netherlands 131.939 3,68 138,17 433.201 5,05 135,28
from Norway 11.608 0,32 113,36 29.008 0,34 106,12
from Poland 93.646 2,61 127,48 204.179 2,38 125,87
from Portugal 10.788 0,30 124,29 23.298 0,27 123,03
from Romania 40.869 1,14 112,65 86.831 1,01 117,65
from Russian Federation 55.508 1,55 127,29 282.383 3,29 134,27
from Slovakia 44.753 1,25 124,25 105.775 1,23 119,27
from Serbia 112.251 3,13 109,14 277.644 3,24 111,46
from Spain 58.399 1,63 129,14 126.717 1,48 129,66
from Sweden 27.598 0,77 125,34 62.117 0,72 124,37
from Switzerland 55.302 1,54 117,59 117.834 1,37 115,44
from Turkey 29.338 0,82 130,86 51.901 0,61 128,85
from Ukraine 28.485 0,79 105,39 81.868 0,96 109,79
from United Kingdom 129.092 3,60 117,98 369.200 4,31 115,86
from other European countries 22.346 0,62 109,75 55.058 0,64 109,26
from South Africa 3.295 0,09 146,31 7.527 0,09 141,51
from other African countries 6.012 0,17 108,58 17.202 0,20 88,83
from Australia 36.705 1,02 123,31 71.275 0,83 123,24
from New Zealand 6.532 0,18 115,12 12.364 0,14 105,20
from other countries of Oceania 578 0,02 128,73 1.078 0,01 133,58
from Israel 60.350 1,68 90,00 196.722 2,29 83,19
from Japan 31.857 0,89 108,09 51.348 0,60 110,79
from China 64.599 1,80 142,53 89.080 1,04 136,97
from Korea (Republic of) 149.120 4,16 131,25 163.289 1,90 130,54
from other Asian countries 108.294 3,02 141,49 203.894 2,38 131,19
from Brazil 11.661 0,33 121,44 24.165 0,28 125,03
from other countries of South and Middle America 17.174 0,48 112,57 34.068 0,40 108,34
from Canada 21.453 0,60 125,46 46.287 0,54 126,47
from United States 101.905 2,84 125,55 220.740 2,58 120,82
from other countries of North America 11 0,00 157,14 13 0,00 76,47
TOURISM IN SLOVENIA IN 2017
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MACRO DESTINATIONS
Bled (410.731)
Kranjska Gora (243.415)
Bohinj (191.873)
Accommodation facilities/beds
Total 52.032
Of which hotels 15.292
Of which camping sites 11.558
Other 25.182
Arrivals 2017 total Overnight stays 2017 total
1.683.185 4.036.400
Arrivals of domestic tourists 2017
Overnight stays of domestic tourists 2017
386.942 972.701
Arrivals of foreign tourists 2017
Overnight stays of foreign tourists 2017
1.296.243 3.063.699
In macro destination Alpine Slovenia, foreign tour-ists generated almost three times more arrivals and overnight stays than domestic tourists. The number of tourist arrivals and overnight stays of foreigners increased by more than 20% compared to 2016.
ALPINE SLOVENIA
Accommodation facilities/beds
Total 33.517
Of which hotels 13.346
Of which camping sites 5.812
Other 14.359
Arrivals 2017 total Overnight stays 2017 total
1.132.159 3.066.186
Arrivals of domestic tourists 2017
Overnight stays of domestic tourists 2017
343.193 1.079.256
Arrivals of foreign tourists 2017
Overnight stays of foreign tourists 2017
788.966 1.979.337
Foreign tourists generated approximately twice as much arrivals and overnight stays as domestic tourists. Total number of overnight stays rose by 12,3% and total number of arrivals by 14,9% compared to 2016.
THE MEDITERRANEAN & THE KARST IN SLOVENIA
Piran (534.874)
Izola (111.896)
Nova Gorica (96.028)
Municipalities with the highest number of arrivals
Municipalities with the highest number of arrivals
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MACRO DESTINATIONS
Brežice (194.527)
Moravske Toplice (152.592)
Podčetrtek (104.003)
Accommodation facilities/beds
Total 27.865
Of which hotels 14.970
Of which camping sites 5.211
Other 7.684
Arrivals 2017 total Overnight stays 2017 total
1.041.466 3.405.212
Arrivals of domestic tourists 2017
Overnight stays of domestic tourists 2017
514.910 1.725.468
Arrivals of foreign tourists 2017
Overnight stays of foreign tourists 2017
526.639 1.679.744
The number of arrivals and overnight stays is almost the same for domestic and foreign tourists, but the number of arrivals of foreign tourists rose much more than other indicators (by 14,5% compared to 2016). Total number of tourist arrivals rose by 8,2% and total number of overnight stays by 5,7%.
THERMAL PANNONIAN SLOVENIA
Accommodation facilities/beds
Total 21.394
Of which hotels 8.606
Of which camping sites 3.662
Other 9.126
Arrivals 2017 total Overnight stays 2017 total
1.043.107 1.976.124
Arrivals of domestic tourists 2017
Overnight stays of domestic tourists 2017
100.974 206.930
Arrivals of foreign tourists 2017
Overnight stays of foreign tourists 2017
942.133 1.769.194
The difference between domestic and foreign tourists is much bigger than in other macro destinations – foreigners generate more than nine times more arrivals than domestic tourists and 8,5 times more overnight stays.
LJUBLJANA & CENTRAL SLOVENIA
Ljubljana (841.320)
Cerklje na Gorenjskem (39.269)
Kamnik (30.158)
Municipalities with the highest number of arrivals
Municipalities with the highest number of arrivals
Vir: SURS, 2018
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UVODNIK
Type of municipality March April May Total
Health (spa) resorts 71.605 74.136 60.368 206.109
Mountain resorts 57.118 68.685 89.715 215.518
Seaside resorts 46.272 72.117 65.394 183.783
Ljubljana 44.717 66.251 69.997 180.965
Urban municipalities 26.548 32.959 37.254 96.761
Other municipalities 23.293 34.664 40.120 98.077
Overnight stays by countryHighest number of overnight stays
Type of municipality March April May Total
Health (spa) resorts 232.978 242.941 222.591 698.510
Mountain resorts 134.118 139.250 180.530 453.898
Seaside resorts 119.353 188.570 175.315 483.238
Ljubljana 81.964 122.277 129.245 333.486
Urban municipalities 54.272 58.169 66.822 179.263
Other municipalities 46.703 59.007 69.227 174.937
Country Number of overnight stays
Domestic 819.291
Italy 238.222
Austria 235.997
Germany 161.718
Croatia 69.308
Russian Federation 59.620
Serbia 55.560
United Kingdom 52.336
Korea (Republic of) 48.327
Hungary 47.100
Municipality Number of overnight stays
Piran/Pirano 340.571
Ljubljana 333.486
Bled 164.357
Moravske Toplice 114.596
Brežice 110.309
Kranjska Gora 90.770
Podčetrtek 69.267
Maribor 67.095
Rogaška Slatina 66.829
Izola/Isola 66.479
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
22+19+18+10+10+2121% 22%
19%
18%
10%
10%
30+20+21+14+8+730%
20%21%
14%
8%7%
SPRING - 19,4% OF ALL OVERNIGHT STAYS
Tourist arrivals by type of municipality
Number of overnight stays by type of municipality
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
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Arrivals March-May Overnight stays March-May
Overnight stays of domestic tourists
Share of overnight stays
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
2016
2017
589.543
981.213+14,2%
2016
2017
2.069.265
2.323.332+12,3%
Overnight stays of foreign tourists
Occupancy rate (%) %
Hotels 48,9
Motels 12,2
Boarding houses 24,2
Inns 13,1
Overnight accommodation 18,1
Apartment settlements 28,1
Camping sites 10,8
Tourist farms with accommodation 9,8
Youth hostels 29,1
Private accommodation - rented rooms, dwellings 17,8
Mountain huts 3,6
Company vacation facilities and vacation facilities for youth 21,9
Other accommodation facilities 3,2
Temporary accommodation facilities and marinas 3,7
SPRING
Domestic
Health (spa) res. 386.087
Mountain resorts 121.651
Seaside resorts 202.861
Ljubljana 15.692
Urban munic. 29.870
Other munic. 63.130
Foreign
Health (spa) res. 312.423
Mountain resorts 332.247
Seaside resorts 280.377
Ljubljana 317.794
Urban munic. 149.393
Other munic. 111.80747+15+25+2+3+847%
15%
25%
8%3%
2% 22+19+21+10+7+2122%
21%
19%10%
7%
21%
ForeignDomestic
65+3565%
35%
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Growth Growth
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UVODNIKSUMMER - 43,6% OF ALL OVERNIGHT STAYS
Type of municipality June July August Total
Health (spa) resorts 75.710 91.851 105.873 273.434
Mountain resorts 143.421 241.740 273.597 658.758
Seaside resorts 93.679 113.540 114.229 321.448
Ljubljana 78.459 108.222 122.538 309.219
Urban municipalities 45.320 52.976 60.137 158.433
Other municipalities 51.392 71.414 88.958 211.764
Type of municipality June July August Total
Health (spa) resorts 278.715 385.152 449.596 1.113.463
Mountain resorts 320.922 609.382 738.752 1.669.056
Seaside resorts 285.493 449.017 462.398 1.196.908
Ljubljana 144.280 203.414 222.520 570.214
Urban municipalities 81.965 94.054 111.958 287.977
Other municipalities 88.945 132.060 169.146 390.151
Country Number of overnight stays
Domestic 1.444.342
Germany 536.172
Italy 426.602
Netherlands 342.266
Austria 291.975
Belgium 176.797
Czech Republic 174.486
United Kingdom 167.823
Hungary 147.756
France 125.090
Municipality Number of overnight stays
Piran/Pirano 738.744
Ljubljana 570.214
Bled 381.260
Brežice 307.303
Bohinj 292.191
Kranjska gora 250.582
Bovec 226.513
Izola/Isola 205.315
Radovljica 180.457
Ankaran/Ancarano 179.244
34+17+16+8+11+1434%
17%16%
8%
11%
14%
32+23+11+6+7+2132%
23%11%
6%
7%
21%
Overnight stays by countryHighest number of overnight stays
Tourist arrivals by type of municipality
Number of overnight stays by type of municipality
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
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SUMMER
2016
2017
4.546.534
5.227.769+15,0%
2016
2017
1.644.001
1.933.056+17,6%
Occupancy rate (%) %
Hotels 71,2
Motels 31,2
Boarding houses 52,6
Inns 28,3
Overnight accommodation 27,0
Apartment settlements 58,5
Camping sites 54,2
Tourist farms with accommodation 26,7
Youth hostels 56,7
Private accommodation - rented rooms, dwellings 47,7
Mountain huts 14,0
Company vacation facilities and vacation facilities for youth 36,6
Other accommodation facilities 27,5
Temporary accommodation facilities and marinas 25,3
Domestic
Health (spa) res. 552.359
Mountain resorts 290.425
Seaside resorts 455.714
Ljubljana 14.653
Urban munic. 38.704
Other munic. 92.487
Foreign
Health (spa) res. 561.104
Mountain resorts 1.378.631
Seaside resorts 741.194
Ljubljana 555.561
Urban munic. 249.273
Other munic. 297.66438+20+32+1+3+638%
20%
32%
6%3%1% 36+20+15+6+8+1536%
20%
15%
6%
8%
15%
72+2872%
28%
Arrivals June-August Overnight stays June-August
Overnight stays of domestic tourists
Share of overnight stays
Overnight stays of foreign tourists
Growth Growth
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
ForeignDomestic
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UVODNIKAUTUMN - 20,9% OF ALL OVERNIGHT STAYS
Type of municipality September October November Total
Health (spa) resorts 74.196 78.273 71.438 223.907
Mountain resorts 127.407 79.526 37.927 244.860
Seaside resorts 77.579 63.118 33.137 173.834
Ljubljana 83.496 70.533 44.997 199.026
Urban municipalities 46.825 37.265 29.236 113.326
Other municipalities 49.321 37.065 22.939 109.325
Type of municipality September October November Total
Health (spa) resorts 264.963 258.354 233.096 756.413
Mountain resorts 271.590 148.152 69.422 489.164
Seaside resorts 244.440 165.382 94.450 504.272
Ljubljana 151.729 129.096 82.297 363.122
Urban municipalities 81.518 69.052 53.489 204.059
Other municipalities 81.350 64.722 44.716 190.788
Country Number of overnight stays
Domestic 830.189
Austria 247.273
Germany 217.757
Italy 207.486
United Kingdom 75.928
Croatia 71.297
Serbia 60.046
USA 58.583
Other Asian countries 57.794
Russian Federation 54.050
Municipality Number of overnight stays
Ljubljana 363.122
Piran/Pirano 354.287
Bled 180.756
Moravske toplice 137.304
Brežice 115.476
Kranjska Gora 84.947
Podčtrtek 75.587
Maribor 74.116
Rogaška Slatina 73.800
Izola/Isola 73.143
23+16+19+11+10+2123%
16%
19%
11%
10%
21%
20+20+14+8+8+3030%20%
20%
14%8%
8%
Overnight stays by countryHighest number of overnight stays
Tourist arrivals by type of municipality
Number of overnight stays by type of municipality
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
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AUTUMN
2016
2017
2.332.867
2.507.818+7,5%
2016
2017
971.799
1.064.278+9,5%
Occupancy rate (%) %
Hotels 52,4
Motels 18,9
Boarding houses 27,3
Inns 15,1
Overnight accommodation 18,0
Apartment settlements 28,4
Camping sites 12,1
Tourist farms with accommodation 9,4
Youth hostels 29,4
Private accommodation - rented rooms, dwellings 18,1
Mountain huts 3,2
Company vacation facilities and vacation facilities for youth 21,1
Other accommodation facilities 6,9
Temporary accommodation facilities and marinas 4,4
Domestic
Health (spa) res. 405.154
Mountain resorts 95.073
Seaside resorts 216.193
Ljubljana 15.112
Urban munic. 37.964
Other munic. 60.693
Foreign
Health (spa) res. 351.259
Mountain resorts 394.091
Seaside resorts 288.079
Ljubljana 348.010
Urban munic. 166.095
Other munic. 130.09549+11+26+2+5+749%
11%
26%
2%5%
7%
23+17+21+10+8+2123%
17%
21%
10%
8%
21%
67+3367%
33%
Vir: SURS, 2018
Vir: SURS, 2018
Arrivals September-November Overnight stays September-November
Overnight stays of domestic tourists
Share of overnight stays
Overnight stays of foreign tourists
Growth Growth
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
ForeignDomestic
18 www.slovenia.info #ifeelsLOVEnia
UVODNIKWINTER - 16,1%OF ALL OVERNIGHT STAYS
Type of municipality December January February Total
Health (spa) resorts 77.109 73.275 78.168 228.552
Mountain resorts 57.782 59.163 61.783 178.728
Seaside resorts 31.530 19.844 27.721 79.095
Ljubljana 58.022 35.034 30.628 123.684
Urban municipalities 30.646 25.655 24.709 81.010
Other municipalities 23.921 17.725 17.018 58.664
Type of municipality December January February Total
Health (spa) resorts 234.030 237.130 239.375 710.535
Mountain resorts 135.035 177.538 186.367 498.940
Seaside resorts 84.057 57.886 75.586 217.529
Ljubljana 100.308 64.157 54.911 219.376
Urban municipalities 58.585 56.542 54.350 169.477
Other municipalities 43.690 34.094 34.257 112.041
Country Number of overnight stays
Domestic 815.877
Italy 290.813
Croatia 157.829
Austria 126.912
Serbia 81.406
Germany 48.584
Hungary 44.936
United Kingdom 38.496
Russian Federation 35.576
Bosnia and Herzegovina
31.578
Municipality Number of overnight stays
Ljubljana 219.376
Kranjska Gora 182.569
Piran/Pirano 160.137
Brežice 119.217
Moravske Toplice 104.687
Bled 92.338
Zreče 87.038
Podčtertek 74.153
Maribor 71.452
Laško 65.747
30+24+11+16+11+830%
24%11%
16%
11%
8%
37+26+11+11+9+637%
26%
11%
11%
9%9%
Overnight stays by countryHighest number of overnight stays
Tourist arrivals by type of municipality
Number of overnight stays by type of municipality
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
19www.slovenia.info/facebook
2016
2017
1.824.285
1.927.898+5,7%
2016
2017
695.010
749.733+7,9%
Occupancy rate (%) %
Hotels 46,5
Motels 10,3
Boarding houses 19,6
Inns 10,3
Overnight accommodation 13,0
Apartment settlements 33,9
Camping sites 8,1
Tourist farms with accommodation 7,8
Youth hostels 19,5
Private accommodation - rented rooms, dwellings 18,7
Mountain huts 7,3
Company vacation facilities and vacation facilities for youth 23,0
Other accommodation facilities 6,9
Temporary accommodation facilities and marinas 1,7
Domestic
Health (spa) res. 404.838
Mountain resorts 208.583
Seaside resorts 108.791
Ljubljana 17.086
Urban munic. 34.455
Other munic. 42.124
Foreign
Health (spa) res. 30.5697
Mountain resorts 290.357
Seaside resorts 108.738
Ljubljana 202.290
Urban munic. 135.022
Other munic. 69.91750+26+13+2+4+550%
26%
13%
2%4% 5%
28+26+10+18+12+628%
26%10%
18%
12%6%
58+4258%42%
WINTER
Arrivals December-February Overnight stays December-February
Overnight stays of domestic tourists
Share of overnight stays
Overnight stays of foreign tourists
Growth Growth
Source: SURS, 2018
Source: SURS, 2018
Source: SURS, 2018
Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities
20 www.slovenia.info #ifeelsLOVEnia
GREEN SCHEME OF SLOVENIAN TOURISM
TRAVEL AGENCY
LjubljanaPodčetrtekBled Rogaška SlatinaKomen
Triglav National Park, Kozjansko Regional Park, Škocjan Caves Regional Park
Roundabout Travel, Visit GoodPlace
Idrija, Kamnik, Radlje ob Dravi, Rogla-Zreče, Cer-kno, Nova Gorica, Brda, Kranjska Gora, Maribor, Ptuj, Slovenj Gradec, Bela Krajina, Vipavska dolina, Logarska dolina, Solčavs-ko, Šentjur, Novo mesto, Bohinj, Škofja Loka, Sevnica, Šmarješke Toplice, Koper, Hrpelje-Kozina
Laško, Žalec, Celje,Velenje, Polhov Gradec,Kočevsko, Ljutomer, Litija in Šmartno pri Litiji, Sežana, Divača
Destinations
In the process of evaluation
Accommodation providers
Parks Agencies
Farm Stay Urška (EU Ecolabel), Country Estate Trnulja (Bio Hotels), Terme Snovik (EU Ecolabel), Thermana park Laško (EU Ecolabel), Camp Koren Kobarid (EU Ecolabel), Hotel Park Ljubljana (Travelife), Design rooms Pr’gave-darjo (Travelife), Hotel Jožef Idrija (EU Ecolabe), Hotel St. Daniel (Bio Hotels), Hotel Savica (EU Ecolabel), Hotel Astoria Bled (EU Ecolabel), Hotel Bioterme Mala Nedelja (EU Ecolabel), Ramada Resort Kranjska Gora (Travelife), Holiday houses in Slovenian Istria (Travelife),Farm Stay Marjanca (EU Ecolabel), Eco boutique hotel A.M.S. Beagle (EU Ecolabel), Hotel Atrij Superior Terme Zreče (EU Ecolabel), Hotel Natura Rogla (EU Ecolabel), Terme Dobrna (EU Ecolabel), Vila Mila Bled (EU Ecolabel), Vila Angelina (EU Ecolabel), Hotel Mond (EU Ecolabel).
Kostanjevica na Krki, Lenart, Sveta Ana, Luče, Brežice, Postojna, Miren - Kostanje-vica, Moravske Toplice, Ljubno, Kranj, Rečica, Kanal ob Soči, Logar Valley Landscape park
gree
n sc
hem
e of
slo
veni
an to
uris
m 37 destinations
22 accommodation providers
3 natural parks
2 tourists agencies
The Green Scheme of Slove-nian Tourism is a tool and a certification programme developed at the national level that brings together all efforts directed towards the sustainable develop-ment of tourism in Slovenia, offers tools to destinations and service providers that enable them to evaluate and improve their sustainability endeavours and promotes these endeavours through the SLOVENIA GREEN brand.
Source: Portal Slovenia.info, 2018
Green scheme of Slovenian tourism
21www.slovenia.info/facebook
ww
w.s
love
nia.
info
2.925.060
6.457.000
Number of unique users and
page views
46,8% 60
Share of views via mobile devices
Number of new stories
12
Number of digitised publications
1299
Number of new photographs in
the media library
Visitor frequency to the official Slovenian tourism portal
2.891
Total number of
posts
2.481.000
Total number of
interactions
1.160.000
Total number of followers
Number of followers on
517.759
Number of followers on Instagram
108.549
Social media activities
Digital campaign
DIGITALSl
oven
ia. M
ake
New
Mem
orie
s 21 countries
13 languages
115 million users
107.136 likes on Facebook
4.333.748 views onYouTube
739.923 clicks on advertisements on Google and Yandex
851.731article views
Visitor frequency to the portal by month
soci
al m
edia
2.475.409,83 EUR (excluding VAT) value of public service contract
Source: Google Analytics, 2017
Source: Google Analytics, 2017; SocialBakers, 2017
Source: Slovenska turisticna organizacija, 2017; SocialBakers, 2017
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
JAN
FEB
MA
RA
PRM
AY
JUN
JUL
AU
GSE
PO
CTN
OV
DEC
22 www.slovenia.info #ifeelsLOVEnia
EVENTS & ACTIVITIES
Important activities
44 BUSINESS EVENTS AND FAIRS
5 BUSINESS EVENTS ON OVERSEAS MARKETS
7 BIGGER STUDY TRIPS FOR FOREIGN TRAVEL ENABLERS
9 EVENTS IN SLOVENIA
13 WORKSHOPS AND PRESENTATIONS ON FOREIGN MARKETS
18 WORKSHOPS AND PRESENTATIONS ON OVERSEAS MARKETS
130 STUDY TRIPS FOR FOREIGN JOURNALISTS
Awards for Slovenian Tourist Board
National Geographic World Legacy Award for Destina-tion Leadership for Green Scheme of Slovenian Tourism.
The Golden Gate 2017 for promotional video Slovenia. Make New Memories.
One of 20 best tourist organi-sations in the world according to Flight Network, one of the leading online tourist agencies from Canada.
Crystal Triglav, award of the Association of Tourist Report-ers of Slovenia.
4 AWARDS FOR INNOVATION SNOVALEC
2 AWARDS FOR INNOVATION SEJALEC
Projects
9,3 MILLION RACE VIEWS
27,9 MILLION VIEWS OF ADVERTISEMENTS DURING THE RACE
Eurosport
1 NEW DESTINATION
European Destinations of Excellence
Slovenian Incoming Workshop 2017
188 REPRESENTATIVES OF FOREIGN BUSINESSES
146 FOREIGN BUSINESSES
130 SLOVENIAN BUSINESSES
220 REPRESENTATIVES OF SLOVENIAN TOURISM SECTOR
Source: Eurosport 2018
23www.slovenia.info/facebook
ITALY - 14% of all overnight stays, 6%growth
Number of overnight stay by type of municipality and month 2017
Overnight stays by type of municipality 2017
Arrivals Overnight stays
24+21+18+17+12+824%
21%
18%
17%
12%
8%
Health (spa) resorts
Seaside resorts
Ljubljana
Urban municipalities
Mountain resorts Other municipalities
1
2
MOUNTAINS
HEALTH&WELL-BEING
GASTRONOMY
TOWNS&CULTURE
OUTDOOR
SUN&SEA
Urban consumers
Green explorers
Sociable foodies
20,0%
17,1%
12,2%
4.923.623
4.221.262
3.004.703 2,2
560.332 1.212.427
143
Arrivals
Average length of stay (days)
Consumption (EUR/day) Top three personas
Overnight stays
Products
KEY MARKETS
Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018
Source SURS, 2018
Source: SURS, 2018
Trend of arrivals and overnight stays of tourists 2008-2017
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Health (spa) resorts Mountain resorts Seaside resorts
Ljubljana Urban municipalities Other municipalities
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
24 www.slovenia.info #ifeelsLOVEnia
GERMANY - 12% of all overnight stays, 26% growth
1
2
MOUNTAINS
HEATH&WELL-BEING
GASTRONOMY
TOWNS & CULTURE
OUTDOOR
TOURING
Green explorers
Urban consumers
Beauty & indulgence lovers
17,2%
17,0%
15,3%
5.879.195
5.805.746
5.212.2832,6
392.562
Top three personasProducts
86
1.037.225
7+13+42+21+11+642%
13%
21%
6% 7%11%
KEY MARKETS
Source: SURS, 2018
Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018
Arrivals
Average length of stay (days)
Consumption (EUR/day)
Overnight stays
Number of overnight stay by type of municipality and month 2017
Arrivals Overnight stays
Health (spa) resorts
Seaside resorts
Ljubljana
Urban municipalities
Mountain resorts Other municipalities Source: SURS, 2018
Overnight stays by type of municipality 2017
Trend of arrivals and overnight stays of tourists 2008-2017
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Health (spa) resorts Mountain resorts Seaside resorts
Ljubljana Urban municipalities Other municipalities
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
25www.slovenia.info/facebook
AUSTRIA - 11% of all overnight stays, 11% growth
1
2
HEALTH&WELL-BEING
MOUNTAINS
GASTRONOMY
TOWNS&CULTURE
OUTDOOR
TOURING
Beauty & indulgence lovers
Urban consumers
Green explorers
22,4%
19,4%
15,7%
827.715
716.841
577.7592,6
351.435 925.353
91
40+34+11+6+4+540%
34%
11%
6%4% 5%
KEY MARKETS
Arrivals
Average length of stay (days)
Consumption (EUR/day) Top three personas
Overnight stays
Products
Source SURS, 2018
Overnight stays by type of municipality 2017
Trend of arrivals and overnight stays of tourists 2008-2017
Number of overnight stay by type of municipality and month 2017
Arrivals Overnight stays
Health (spa) resorts
Seaside resorts
Ljubljana
Urban municipalities
Mountain resorts Other municipalities Source: SURS, 2018
05.000
10.00015.00020.00025.00030.00035.00040.00045.00050.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Health (spa) resorts Mountain resorts Seaside resorts
Ljubljana Urban municipalities Other municipalities
0100.000200.000300.000400.000500.000600.000700.000800.000900.000
1.000.000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018
26 www.slovenia.info #ifeelsLOVEnia
UNITED KINGDOM - 4,3% of all overnight stays, 16% growth
2OUTDOOR
TOURING
1MOUNTAINS
GASTRONOMY
TOWNS & CULTURE
HEALTH&WELL-BEING
Urban consumers
Green explorers
Beauty & indulgence lovers
19,2%
13,6%
13,4%
4.833.092
3.420.872
3.373.1082,9
129.092
102
369.200
44+6+38+4+3+544%
38%
6%
4%3% 5%
0
50000
100000
150000
200000
250000
300000
350000
400000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
KEY MARKETS
Top three personasProducts
Source: SURS, 2018
Arrivals
Average length of stay (days)
Consumption (EUR/day)
Overnight stays
Number of overnight stay by type of municipality and month 2017
Arrivals Overnight stays
Health (spa) resorts
Seaside resorts
Ljubljana
Urban municipalities
Mountain resorts Other municipalities Source: SURS, 2018
Overnight stays by type of municipality 2017
Trend of arrivals and overnight stays of tourists 2008-2017
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Health (spa) resorts Mountain resorts Seaside resorts
Ljubljana Urban municipalities Other municipalities
Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018
27www.slovenia.info/facebook
FRANCE - 2,7% of all overnight 17% growth
1
2
GASTRONOMY
MOUNTAINS
TOWNS & CULTURE
OUTDOOR
TOURING
HEALTH&WELL-BEING
Urban consumers
Green explorers
Sociable foodies
20,3%
17,4%
9,5%
4.634.723
3.968.518
2.170.6662,2
105.134 227.776
102
31+14+27+9+12+731%
14%27%
9%
12%
7%
0
50000
100000
150000
200000
250000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
KEY MARKETS
Arrivals
Average length of stay (days)
Consumption (EUR/day) Top three personas
Overnight stays
Products
Source SURS, 2018
Overnight stays by type of municipality 2017
Trend of arrivals and overnight stays of tourists 2008-2017
Number of overnight stay by type of municipality and month 2017
Arrivals Overnight stays
Health (spa) resorts
Seaside resorts
Ljubljana
Urban municipalities
Mountain resorts Other municipalities Source: SURS, 2018
0
5.000
10.000
15.000
20.000
25.000
30.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Health (spa) resorts Mountain resorts Seaside resorts
Ljubljana Urban municipalities Other municipalities
Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018
28 www.slovenia.info #ifeelsLOVEnia
RUSSIAN FEDERATION - 3% of all overnight stays, 34% growth
5,1
55.508
351
1
2
HEALTH & WELL-BEING
TOURING
GASTRONOMY
TOWNS & CULTURE
SUN & SEA
MOUNTAINS
282.383
Forever young
Sociable foodies
Green explorers
16,2%
16,0%
14,8%
4.306.013
4.243.071
3.932.358
46+10+27+10+5+246%
27%
10%5%2%
10%
0
50000
100000
150000
200000
250000
300000
350000
400000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
KEY MARKETS
Top three personasProducts
Source: SURS, 2018
Arrivals
Average length of stay (days)
Consumption (EUR/day)
Overnight stays
Number of overnight stay by type of municipality and month 2017
Arrivals Overnight stays
Health (spa) resorts
Seaside resorts
Ljubljana
Urban municipalities
Mountain resorts Other municipalities Source: SURS, 2018
Overnight stays by type of municipality 2017
Trend of arrivals and overnight stays of tourists 2008-2017
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
18.000
20.000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Health (spa) resorts Mountain resorts Seaside resorts
Ljubljana Urban municipalities Other municipalities
Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018
29www.slovenia.info/facebook
Definition of terms
Abbreviations
Sources of content
Tourism is a combination of activities of people who travel and stay in a place outside their everyday environment to spend their free time, for relaxation, business or other reasons for no less than one day (with at least one overnight stay) and no more than one year (365 days) without interruption.
Tourist is a person who travels due to their free time, relaxation and business, or reasons other than making profit (a tourist does not receive payment, award), and stays at least one night (but not more than 365 times consecutively) in a cater-ing or any other accommodation facility in a place outside of their everyday environment.
Overnight stay denotes every night which a tourist actually spends at an accommodation fa-cility (overnight or only spends some time there) or if only checked-in (person’s physical presence is not necessary).
Tourist arrivals to an accom-modation facility are defined with a number of persons arriv-ing to the accommodation facility and checking in. Arrivals include all persons irrespective of their age (including children whose ac-commodation is free of charge).
DEFINITION OF TERMS, ABBREVIATIONS, REFERENCES
The Bank of Slovenia, 2018eKataster jam, found in June 2018 on website https://www.katasterjam.si/Global Peace Index 2017 (2017). Found in June 2018 on website http://visionofhumanity.org/Global Terrorism Index 2017 (2017). Found in June 2018 on website http://visionofhumanity.org/Website Slovenia.info. Found in June 2018 on website http://www.slovenia.info Republic of Slovenia, Ministry of Economic Development and Technology, 2017. Strategy for the Sustainable Growth of Slovenian Tourism for 2017-2021Slovenian Tourist Board. Internal sources. Ljubljana: Slovenian Tourist Board.Slovenian Tourist Board, Valicon, 2018. Identification of Market Potential.SocialBakers, 2017.Statistical Office of the Republic of Slovenia (SURS). Found in June 2018 on website http://www stat.si/statwebUNWTO Annual Report 2017 (2017). Found in June 2018 on website http://www2.unwto.org/publication/unwto-annual-report-2017Government of the Republic of Slovenia. Found in June 2018 on website http://www.vlada.siWorld Economic Forum, 2017. The Global Competitivness Report 2017-2018World Travel and Tourism Council – Economic Impact 2018, 2018Eurosport, 2018
Source: SURS, 2017
Source: SURS, 2018
Source: SURS, 2018
Media Library STB. Found in June 2017
Images
SURS Statistični urad Republike Slovenije/ Statistical Office of the Republic of Slovenia
UNWTO Svetovna turistična organizacija/ UN World Tourism Organization
STO Slovenska turistična organizacija/ Slovenian Tourist Board
PDB Povprečna doba bivanja/ Average length of stay
30 www.slovenia.info #ifeelsLOVEnia
NOTES
31www.slovenia.info/facebook
NOTES
32 www.slovenia.info #ifeelsLOVEnia
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Telefon ++39 0229 51 11 87Faks ++39 0229 51 40 71
General tourist information:[email protected]
AustriaSlowenisches Tourismusburo
Opernring 1/R/4/447A-1010 Wien
Telefon ++43 1 7154 010Faks ++43 1 7138 177
General tourist information:[email protected]
GermanySlowenisches Fremdenverkehrsamt
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Telefon ++49 89 29 16 12 02Faks ++49 89 29 16 12 73
General tourist information:[email protected]
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