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KEN CHENIEXPAND YOUR BUSINESS, GLOBALLY
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KEN CHEN: EXPAND YOUR BUSINESS, GLOBALLY
Awarded PR consultant
from Ogilvy
Demonstrated marketing
analytical skill
Developed marketing
strategy for global leaders
Leveraging emerging market
advantages
Establishing global
technology start-up
Developing international
marketing strategy
Award Navy training leader Academic Psychology
background
Proven resources integration
ability
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Awarded PR consultant
from Ogilvy
Demonstrated marketing
analytical skill
Developed marketing
strategy for global leaders
KEN CHEN
MARKETING INSTINCT
Working as an awarded consultant atOgilvy, the most renowned marketinagency worldwide, Ken discoveredhis talent and passion for marketing.
With the advanced marketingknowledge he learned in Ogilvy, Kenserved as a public relations strategyconsultant to leading globaltechnology companies such asGoogle and Dell, leading theirstrategic expansion in Taiwan.
Compared to other marketingprofessionals, Ken shows exceptionatalent in observing consumer andstakeholder mentality.
When Youtube expressed a desire tolaunch its Taiwan platform bychanging only the user language, Kenand his team identified the uniquemindset of Taiwanese Youtube userand developed an extremelysuccessful media campaign.
Ken is also recognized for hisanalytical thinking. He cansystematically convert qualitative
marketing information into analyticaldiagrams with clear logic.
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Leveraging emerging market
advantages
Establishing global
technology start-up
Developing international
marketing strategy
KEN CHEN
GLOBAL EXPERIENCE
Besides having a US MBAdegree, Ken has extensiveglobal working experience.
Ken went to India to researchIndian start-ups and learn howto build a billion dollar businessbased on consumers who earn$2 dollar a day.
In Israel, Ken worked withventure capitalists anddeveloped an $800 millionannual sales business plan tocommercialize a medical patentfrom an Israeli university.
In Uruguay, Ken and his teamhelped the Uruguayangovernment develop amarketing strategy that utilizesits potential marketing resourcesto promote a free trade zone toUS companies.
In China, Ken led aninternational team to identify theunique stakeholder relationshiplandscape in China to develop
an innovative strategy that willhelp US retailers improve theirsupply chains energy efficiency.
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Award Navy Training leader Academic Psychology
Background
Proven resources integration
ability
KEN CHEN
INFLUENTIAL LEADER
With his people observationaltalent, analytical thinking,proactive attitude, and passionfor success, Ken is considered
as an influential leader in themany organizations where hehas worked.
While serving in the Navy assquad chief, Ken helped makepeople from a diverse socialspectrum become livingpartners and achieved trainingmissions that required greatteamwork.
Leveraging his people readingsskill, influential personality, anddiscipline, Ken helped hissoldiers appreciate each otherand thus achieve exceptionalteamwork. Ken was awardedthe Excellent Training Leaderprize/award/medal for hisproven leadership.
During his MBA China project,Ken raised $15,000 in funds byengaging multiple potential
sponsors and brought aninternational MBA team to Chinafor a 6 week business project.
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KEN CHEN
EXPAND YOUR BUSINESS, GLOBALLY
MBA, PMPR. H. Smith School of Business,
University of Maryland
Project Management Professional
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