JOYalukkas

Company Profile

Alukkas jewellery founded in Thrissur in 1956

UAE’s 2nd biggest jewellery retailer

World’s number one 22 karat jewellery retailer

Presence in 6 countries with more than 80 outlets

Specializes in gold and diamond jewellery

The Journey…

1956: first jewellery store

1987: first outlet in Middle East

2001: revamp of business

2002: concept of wedding centre

2004: fusion system

2005: exchange centres and property development

2007: world’s largest jewellery showroom in Chennai

Going International

Reactive

Competitive environment

Economic-Environment changes

Culture

Market

Proactive

Strategically seeking out advantage

Power and prestige

Global Presence

UAE Kuwait Oman Bahrain Qatar India

Added Value

Increased sales and revenues

Diversified sources of sales

Minimized competitive risk

Alukkas in India

Re-entered Indian market in 2002

Present in Delhi, Gurgaon, Coimbatore, Madurai, Cochin, Hyderabad, Bangalore, Kottayam

Partnership with Prashant Real Gold Tower

Why India???

World’s largest gold jewellery market by volume

Largely fragmented and unbranded

Branded jewellery accounts for less than 2%

Shift in buying patterns

Culture

FDI up to 51 percent

THANK YOU

PRESENTED BY:

SUDIPTA KATIYARVENUS AHUJA