Staff Expertise as Digital Strategy
Josh GreenbergDirector of Digital Strategy & Scholarship
(@epistemographer more or less everywhere)
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About NYPL
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The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities
Mission:
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Four Research Libraries
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6 Hubs +81 Neighborhood
Libraries
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Online
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NYPL.org
catalog.nypl.org
digitalgallery.nypl.org
kids.nypl.org exhibits
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A Problem:
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Plummeting use of Physical Research
Collections
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Are people no longer interested?
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No
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They’re no longer going to come
to us first
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"Digitised and on our website" is not equivalent to "available
and useful to users"
- M1ke_Ellis (on Twitter yesterday)
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Digital discovery currently happens in
two ways:
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Conversation
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Goal: Grow Awareness and Use
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Strategy: Talk about ourselves.
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Strategy: Talk about ourselves.
A lot.
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Writing:2 birds, one stone
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“Writing for Google”
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“Writing for Google”+
“Writing for referral”
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“Writing for Google”+
“Writing for retweeting”
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Blogs
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44
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referrals to digitalgallery.nypl.org
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A little math:
• if one post = ~30 average inbound visitors
• and NYPL has 2600 staff
• assume a post every two weeks by 1/2 of the staff
• That’s 650 posts per week...
• ...which means ~20k inbound visitors per week; 1m per year
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New nypl.org
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Want to see it first? Follow @nypl
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Partnerships
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Easy part: tools
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Hard part: Policies & training
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Necessary background: understanding users
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User data for building
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User data for engagement
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Key takeaways:
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Get out there
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Simple tools, used creatively
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Exploit Partner withother institutions
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Pay attention to your users
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A last thought...
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The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities
Mission:
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