33 years
20 years
14 years
0
5
10
15
20
25
30
35
1965 1980 2026
Average tenure of S&P 500 businesses
Base: All Respondents (1018 USA); A1
46
34
19
97 7
5 5
34 15 9 4 1 1 2 1
Mentioned
First mention
The Monster brand retains strong “top of mind” awareness within the US market, and has maintained its market position this wave
Others mentioned by less than 5%
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