joe kraus
social
is the new black
killer apps
®
friendster
3 trends
1. information discovery is changing
status messages
This is the best candy place I know of... For one birthday I bought Angie a 25 pound box of them.
http://www.oldtimecandy.com/
I *love* Valomilks, which you can't get anywhere else. Basically the sweetest thing on the planet.
11:25 AM Katie: http://idreamofcake.com/ ask shinmin to make you something special. she is friends w/ marissa and marissa invested in the company
11:25 AM Katie: http://idreamofcake.com/ ask shinmin to make you something special. she is friends w/ marissa and marissa invested in the company
2. how we share is changing
active
passive
motivations for sharing
What are my friends up to?
Keep my friends posted
Extremely interested in what my friends are doing
Convinced my friends are uninterested in me
High social activation energy for the sender
“Look at me!”
“I’m important”
Result: we share a lot less than we could/should/want to
Example
‘I didn’t know Joe got a new car’
“I’m not that self-important”
separating access from notification
Clay Shirky: “publish, then filter”
result? we share much more
3. Social sites to social web
“social”
“do”
site
transition
user-generated content
“do”
site
concept
social
site
Web-wide concept
IdentityAuthorization
Apps
OpenIDOAuthOpenSocial
Google Friend ConnectBringing Friends to Every Website
IdentityAuthorization
Apps
OpenIDOAuthOpenSocial
3 trends
• Discovery: from solitary to social• Sharing: from active to passive• Social: from site to web-wide
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