GET SOCIAL BOOT CAMPSocial Media for Jobseekers

Relax. Have fun. Nothing to buy!

• Leave your comfort zone at the door• Ask me anything (almost)• I opened my Twitter account in 2007.

That’s credibility, baby!• When I started in the recruiting

business, we still used snail mail, fax machines were cool and the Cosby Show was the top TV show!

Remember this?

Things have changed.

Time to reinvent.

Your #1 job is to get yourself referred!

Referrals; 28%

Job Boards; 26%

Unknown/Other; 13%

Direct (internet); 10%

Boomerangs; 5%

Print; 5%

College; 4%Temp-to-Hire; 3%

Agency; 3% Career Fairs ; 2% Walk-ins; 1% Open House; 1% ReferralsJob BoardsUnknown/OtherDirect (internet)BoomerangsPrintCollegeTemp-to-HireAgencyCareer Fairs Walk-insOpen House

How?

Social media model for jobseekers

Professional Blog

But wait….

Let’s talk about fear

• Rejection• Doing it wrong• Failure• Looking “stupid”• “Getting caught”• Appearing desperate• Success• Stalkers and evildoers

Living a digital life

• Online activity supports offline events• You determine the degree of openness• Opt-in means you always have options• Trepidation, confusion, overload is the norm!• Direct correlation between contribution and

reward• It’s as if we have flying cars! Think of the

difference in mobility and speed!• You are early adopters!• You can’t break the interwebs!

Tools of the trade.

• LinkedIn– Twitter– Other social and professional networks– Facebook

• Email• Corporate Websites• Blogs and other places of interest on the internet• Google Reader• Calendar• Spreadsheet or tracking list

75,000,000 LinkedIn Users

LinkedIn checklist

• Complete your profile• Link with contcts• Look for jobs• Join groups• Research companies & individuals• Manage privacy settings

Complete your profile

• Include your picture• Be as complete as possible– Definitely your email address!

• Ask for recommendations from colleagues who know your work

• Update your status or link with Twitter• Include your profile URL on your resume,

in your email sig and on your blog

Make connections

• Start with people you know:– Me, Christina, this class– Colleagues and former colleagues– Neighbors and relatives

• FOF (be targeted)• Everyone you meet in the interview process• Scan your email for new contacts

– Vendors, salespeople, bloggers, everyone

• Write a personal introduction• Add 5-10 contacts a week (or more!)

Look for jobs

• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships

Build relationships

• Your success depends on it• You will have to talk to strangers• Relationships are 2-way– Have you shared anything lately?– Content does not have to be original

• This is a messy, unquantifiable process

• Start online, connect offline, then connect again online

Share awesome, helpful content

• Share articles and blog posts that your colleagues will find helpful or interesting

• Share awesome photos and videos• Whitepapers, blog posts, slide shows• Promotions and awards• “How to” articles• Use a tool such as Google Reader to

curate articles

Join groups

• Find groups in your industry and your profession

• Corporate and school alumni groups• Local and national• PARTICIPATE– Start your own group

• Manage group updates• Connect with group members

Research

• Find and “follow” your target companies• Make key connections, starting with

your inner circle• Review job postings, ask a first level

contact to refer you, if appropriate• Research connections. Who are they?

Where did they work before? Who do you have in common?

Manage privacy settings

• Visibility is good• You have the right to build a professional

network• Remember, you’re networking, not “job

hunting”• Review profiles first. Do not accept

connections if you do not feel comfortable• There is a .00001% chance something bad

will happen. There is a 99% chance something good will happen.

Live example

Get at me!

email me: info@tweetajob.comtweet me: @peopleshark or @tweetajobFB me: www.facebook.com/Tweetajoblink: www.linkedin.com/in/carmenhudsonvisit me: www.tweetajob.comdownload preso: www.slideshare.net/Tweetajob

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