Download - Joao Carreiro - 10 Challenges of Creating a Hardware Product - Productized15

10 challenges of creating a hardware product and how to overcome them (or not).

ABOUT.ME/JOAOCARREIRO

João CarreiroProduct innovator & Business developer

“A JEDI KNIGHT? JEEZ, I ’M OUT OF IT FOR A L IT TLE WHILE,

EVERYONE GETS DELUSIONS OF GRANDEUR !”

HAN SOLO


THE SMALLEST AND EASIEST TO USE 4G HD VIDEO SERVER IN THE WORLD, WITH NO BUTTONS AND NO SPECIFIC SOFTWARE NEEDED


“GADGETS FOR THE JAMES BONDS OF THE REAL WORLD”

ANDRÉ BORGES

0 – What do you mean by criminal investigation?


“YOUR EYES CAN DECEIVE YOU, DON'T TRUST THEM”

OBI-WAN KENOBI

1 – I need to buy so many different components to test the design…


“DO. OR DO NOT. THERE IS NO TRY”

YODA

2 – 3D printing was great for prototyping but I need a proper factory for the final product.


“I FIND YOUR LACK OF FAITH DISTURBING”

DARTH VADER

3 – What about the screws, wire holders, o-rings … ?


“BEN! I CAN BE A JEDI . BEN, TELL HIM I ’M READY !

(THUMPS HEAD ON CEIL ING ) OW!”

LUKE SKYWALKER

4 – I’m a programmer and he’s a mechanical genius, we can do this alone!


“NEVER TELL ME THE ODDS”

HAN SOLO

5 – How do I get access to a chip only sold in thousands?


“…IT ’S NOT FAIR! THEY PROMISED ME THEY FIXED IT! IT ’S NOT MY FAULT !”

HAN SOLO

6 – I did it! But now they only give me access to their own crappy SDK.


“GREAT, KID. DON’T GET COCKY”

HAN SOLO

7 – Done! How do I start producing thousands of units?


“MIND TRICKS WON'T WORK ON ME, ONLY MONEY”

WATTO

8 – My BOM was 1/3 the retail price. Why are we losing money?


“BOUNTY HUNTERS! WE DON’T NEED THEIR SCUM”

FIRMUS PIETT

9 – If my COGS are X, why are my first 10.000 units costing a lot more?


“PATIENCE YOU MUST HAVE MY YOUNG PADAWAN”

YODA

10 – I signed a factory over 12 months ago, where are my products?


Thank you!“PASS ON WHAT YOU HAVE LEARNED”

YODA
