JOANNE_O’NEILL
THESIS_1 FALL_2011. FACULTY_JULIA_WARGASKI
12-19-2011_UPLOAD
The Code of the West_
01 INFLUENCES & INSPIRATION
02_RESEARCH AND PROTOTYPING
My interest in The Code of The West and my love for hand-lettering eventually mani-
fested itself into the concept of painted signage. The series of 15-20 paintings would
hang together in the exhibition, providing the viewer with an experience of hand-lettered,
phrases from a part of American culture. I am also interested in accompanying these
signs with a process book, as I am still very much excited by the idea of producing one.
My first product for the third round of prototyping was not particularly successful. I re-
alised that I would have to bring a lot of colour and variety to these paintings if they are
to be at all intriguing. The second iteration, on the following page, is far more successful
in terms of the diversity of typefaces and use of colour. The juxtaposition of these two
different pieces is interesting, however, which leads me believe that exploring a num-
ber of different illustration styles is the next step in both the research and prototyping
process.
JOANNE_O’NEILL
THESIS_1 FALL_2011. FACULTY_JULIA_WARGASKI
12-19-2011_UPLOAD
The Code of the West_