Building on the success of the previous four years’ #JLohrWomen social media campaigns, we’ll be spotlighting

our brand’s appreciation for diversity and female leadership in the workplace for an extended three-month

period in 2020. Fittingly, the campaign occurs during March’s National Women’s History Month and

International Women’s Day, as well as J. Lohr’s sponsorship of

the annual Women of the Vine & Spirits Symposium.

This evergreen brand-building campaign will again feature

J. Lohr Co-Owner and Chief Brand Officer Cynthia Lohr and

Winemaker, White Wines Kristen Barnhisel as the faces of

the program on a newly updated suite of dramatic POS tools.

Extensive social media dialogue, Instagram Stories, coverage

from the Women of the Vine & Spirits Symposium, and a

dedicated campaign landing page on JLohr.com are all in the

#JLW mix as we celebrate women in the wine industry.

J L O H R . C O M / j l o h r w o m e n

#JLOHRWOMEN

KristenBarnhisel

W I N E M A K E R , W H I T E W I N E S

CynthiaLohr

C O - O W N E R , C H I E F B R A N D

O F F I C E R

AT J. LOHR, TALENT AND INSPIRATION KNOW NO GENDER.

P O I N T O F S A L E T O O L S#JLOHRWOMEN

J L O H R . C O M / j l o h r w o m e n

D o u b l e - S i d e d B u m p e r C a r d

T h r e e - C a s e Wr a p

D o u b l e - S i d e d S h e l f Ta l k e r

S t r i n g N e c k e r

Wa i t s t a f f C a r d