YOUTILITYWhy Smart Marketing is
About Help not Hype
The difference between helping and selling is just 2 letters
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YOUTILITY
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Youtility is marketing so useful, people would pay for it
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We crave useful things
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“Useful articles are
forwarded 30% more than average.”
!
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Youtility is Required
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You are competing for attention against everything
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If you create Youtility, your customers will keep you close
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Friend of mine awareness is replacing top of mind awareness
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Do you have the courage to be useful?
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These are the 3 types of Youtility
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1. Self-Serve Information
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Sources Needed Before Making a Purchase
10.4
5.3
2010 2011
Mobile data usage doubled in 2013
if you make a bad decision now, you’re just lazy
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Average new customer reads 105 pages
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If you teach better, you sell more
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Atomize your Youtility
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Be a digital dandelion
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2. Radical Transparency
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Trust is the prism through which all business success must pass
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3. Real-Time Relevancy
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Give yourself permission to make the story BIGGER
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Sideways marketing transcends the transaction
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How to create
Youtility
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What Do They Need?
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We are surrounded by data, but starved for insights
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How Can You Address That Need?
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Market Your Marketing
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Information is fire, social media is gasoline
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Social media wasn’t invented to be the world’s shortest press release
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Youtility is a Process Not a Project
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Inspiration doesn’t respond to meeting requests
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Is your marketing so useful, people would pay for it?
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Jay Baer JayBaer.com
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