JasperLabs technology became part of the
DataXu programmatic marketing stack.
DataXu has one of the most diverse
integrated creative suites in the industry.
Adding dynamic creativity to their product
helps complete the story, enabling
marketers to connect the dots and
personalize creative messaging, making it
more integral throughout a consumer’s
journey.
The product owner, Stefan
Lucyshyn, wanted to make the
software into a scalable and
reliable SaaS platform to support
thousands of impressions and ad
units. Perfectial was asked to
improve the platform while
avoiding the time and cost of
�nding and hiring a multidisci-
plinary team. SOLUTION
Perfectial’s transparent technical
leadership and hybrid outsourcing
approach enabled Stefan to multiply his
in-house resources instantly with a
dedicated team of savvy engineers,
including software developers, technical
architects, Q/A leads, and project
managers.
Over three years, Perfectial helped by
making JasperAds a scalable, high-tra�c
web solution, developing core API for the
platform, data storage design, reporting
with analytics, release management, and
quality assurance.
Perfectial, LLC +1 857 30 23 414 [email protected]
JASPERLABSA DATAXU COMPANY
JasperLabsSuccess Story
• .NET / C# / LINQ / ASP.NET MVC
• Entity Framework
• HTML / CSS/ JavaScript
• CQRS Architecture
• Microsoft Azure, Blob Storage, SQL Azure,
Azure SQL Reporting
TOOLS AND TECHNO-LOGIES
Time-to-market reduced by 50%1
Campaign engagement increased
four-fold2
36-month post-launch
acquisition by DataXu that was
achieved partially due to an
enhanced product, agile
development, and reliability of
the platform
3
1
3
2RESULTS
• Amazon AWS
• Nhibernate
• jQuery, jQuery UI
• ServiceStack.net
• VoltDB NewSQL Storage
• MicroStrategy BI
• MaxMind GeoIP
THIRD PARTY COMPO-NENTS
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