JAMM SESSION
19 August 2015
Ms. Mmatšatši Ramawela
Chief Executive Officer
http://www.mediaclubsouthafrica.com/index.phphttp://www.mediaclubsouthafrica.com/index.phphttp://www.spier.co.za/http://www.spier.co.za/
TBCSA: WHO are we?
• Member driven organisation
• Serving the needs of members
• Our focus – Growth for sustainability
Why TBCSA? Our purpose
• To Unite and Influence the diverse travel and
tourism sector
• To Contribute to a competitive, responsible and
inclusive tourism economy
Our Strategic Objectives
To:
• Champion the South African Business of the Travel and Tourism
industry
• Bring together tourism business and government
• Drive transformation in the industry
• Grow the industry
• Be the voice for business in the tourism industry
What is TBCSA doing for the industry?
① To provide Route/Access to Government
② To focus on legislative and policy issues
③To manage and Grow TOMSA
④ To engage and communicate with members
⑤ To influence the marketing of South Africa
⑥ To provide research to members
What is TOMSA?
• The TOMSA levy = 1% charged to tourists for their use of various travel
and tourism services in SA
• Voluntary
• Does not constitute a tax to your business
• Added to the bill paid by the client
• The funds collected are used by SA Tourism to promote the country as
the preferred travel and tourism destination
When was TOMSA established?
TOMSA levy initiative began in 1998.
17 years ago
Who started TOMSA?
• Private sector initiated the establishment of TOMSA to support the
public sector and further promote destination South Africa
• The aim of the tourism levy collected by private sector was to match
government funding for SA Tourism to efficiently carry out marketing
activities.
Why should you collect TOMSA?
• More visitors means industry growth, More entrepreneurs and job
creation
• TOMSA’s contribution allows SAT to go the extra mile in core markets
• The collection of the TOMSA levy provides the industry with a
platform to inform SA Tourism on their marketing activities.
The role of SAT
• 93% of TOMSA funds are transferred to SA Tourism on quarterly
basis
• 3 year MOU governs the relationship with SA Tourism & TBCSA
• TBCSA meet with SA Tourism through various forums:
Bilateral meetings
TBCSA/TOMSA board meetings
CEO to CEO meetings
Marketing advisory sub-committee
AGM
Operational meetings
Achievements• Since the inception in 1998, TOMSA has grown from collecting
R26 million to collecting in excess of R100 million
• In 2014, over R121 million was collected from tourism businesses
• These figures are an indication of commitment between private
sector and the country’s destination marketing organisation, SA
Tourism
• This allows SAT to actively promote SA in twelve core markets
Challenges
• Accommodation sector contributes over 75% to TOMSA – what about
other sectors?
• Introduction of provincial & local tourism levy
• Provision of tangible benefits for TOMSA levy contributors of all
business sizes
• Wide spread industry support
• Growing the current contributors base
• Lack of knowledge on how easy it is to collect the levy
How does it work?
TBCSA pays the levy to SAT
The levy is paid over to TBCSA by tourism businesses
Tourism Businesses receives the levy
Tourists pay 1% tourism levy
How can you get involved?
How can you get involved? continued
For more information contact us on
012 664 0120
www.facebook.com/tbcsa
@tomsa98
JOIN THE TOMSA FAMILY AND BE
PART OF THE WINNING TEAM
BRINGING THE WORLD TO SOUTH
AFRICA!
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