IV I G1520 KC Myrtle Beach, S.C.
CHARLOTTE
e
ii.LANCASTER CN E ST ENFIELD
Lancaster CHESTERFIELD
Albamarts
UNION ANSON
WAD ESBORO
CNARLESTON
RICHMOND
Raeford
eDILLON
Lumberton
The Roaring NewSound of RadioCovers Everythingfor Everybodyin This Greatand GrowingMarket
SAMPSON
horn
O.SMV/M
The Roar of WTGR Covers and Delivers The DiversifiedIndustrial, Commercial and All -Year -Round Recreationaland Resort Area of this Fast Growing Primary Market(0.5MV/M) with Retail Sales of $109,000,000
4
0.25MV/M
Market Facts $1,000's added
0.5MV/M 0.25MVíMTOTAL SALES 108,959 463,049Lomb'r, B l dg, Ma t' I, H dwe. 7,747 32,923Gen. Merchandise 11,786 50,088Food Stores 25,408 107,978Automotive Dealers 22,253 95,844Gas Service Stations 9,221 39,188Apparel & Acces'y 6,310 26,817Furniture & Home Furng's. 3,731 15,855Elec. Appl's 1,649 7,007Eating & Drinking 4,979 21,159Drug & Prop'y 3,336 14,175Other Retail Stores 9,773 41,533Non -store Retailers 2,467 10,484
Population 87,508 381,156Households 26,518 115,502
All figures are from the U.S. Census and othersources and are delineated and updated by EdFelker & Associates, Inc., 207 E. Brood StreetPalmyra, N.J. 08065 2'15 '67
COVERING -NVTHE HISTORIC CAROLINA OUTERBANKS
FROM WANCHESE, NORTH CAROLINA
WOBR1530 KHz ,250 WATTS
More than 1,000,000 VisitCome a Long Way to See tand Scenic Playground andCover and Deliver a wide a
of this Unique Market.
VA
NC
SC
Che ,i Point
WASHINGTON
ELIZABETH CITYP4
SOUHertford o14d,4-
Weeksville
VIRGINIA BEACH
Shiloh
AlbemarleSound Kitty Hawk
Travis
TY
o
Fort Landing
Columbia
RELL
FairfieldEnglehard
New Holland
T ding
M .dletown
Ocracoke
Kill Devil Hill
ags Head
O A ` OWANCHE
Hatteras
GPtat
Waves
WServing
Myrtle
Beach
and
the
Grand
Strand
Since
1948
Green
MARIONAynor
/Centenary/
Johnsonville' lHemingw
11
WILLIAMSBURG/
PlantersviIle Mur élls/GEORGETOWN )
r
Longs 'Homewood\,Conway
HORRY
Myrtle
1
` So astelA,,Beach AFB"i7
Georgetown
1450 Wei000 WATTSMARKET DATA: 0.5 MVM
Coverage0.1 MVMCoverage
Population 69,900 136,800Households 16,930 32,420Radio Homes 14,170 26,860Automobiles 19,220 34.530Spendable Income (CSI) $ 78,386,000 143,828,000
RETAIL DATA:Food Stores $ 14,066,000 27,366,000Drug Stores $ 2,162,000 3,767,000Gen'I. Merchandise $ 10,447,000 16,219,000Apparel Stores $ 3,042,000 5,449,000Home Furnishings $ 2,076;000 4,358,000Automobile Sales $ 13,173,000 24,423,000Service Stations $ 5,408,000 10,216,000**Total Retail Sales $ 64,842,000 111,746,000
FARM DATA:Population 25,550 41,050Gross Farm Income $ 37,647,000 57,062,000
SOURCE: SRDS Consumer Data exclusively.
Little River
Inlet
Litchfield Beach
Pawleys Is.
Ocean
Tabor CitySea COLUMBUS
Loris(} Exuml
BRUNSWICK
Shallotte
Drive Beach
MYRTLEBEACH
WMYBMYRTLE BEACH, SOUTH CAROLINA
18 Hours Daily - Non -Directional
MUSIC...NEWS...
SPORTS.
GOLDEN STRAND BROADCASTING CO.Wade H. Alley, General Manager
P. W. Smith, Sales ManagerP. 0. Box 1497 Phone (803)448-3180
PREPARED BY MARKET DATA ASSOCIATES MYRTLE BEACH, SOUTH CAROLINA 29577
-
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k.
ír - r r
-4
7- u_ Vrlir I inir
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LANCASTER
Kershaw
Bethjine
KERSH N
CAMDEN ¡
.~ .. 011~ChesterfléÍd.ti
CHE5iÉRFIELDiiMcBee
Patrick
Hartsville DARLINGTON
DARLINGTON
Bishopvilleamaríí'
Timmonsville Florence
Pinehurst
Aberdeen
RICHMOND
Rockingham
) SCOTHamlet LAND Red Springsp
/
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SOUTHERN PINES ,N
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FAYE TEVILLE HOKE
Raeford
«. .,LAURINBURG**fMaxton/
X ROeZ+ONBENNETTSVILLE
,Row19,d
DILLON Farrmont
ChadbourneDILLON Ss
Fair Bluff
MARLBOROfe
Society Hill
LEE
Florence, S.C.
*1000 Watts Nighttime
IIIIIMIDr
CHESTER
Great Falls
Winnsboro
FAIRFIELD
RICHLAND
UNION
MONROE
1
With 5,000 Watts of Power daytime*-With complete programmingof National, Regional, and Local News, Weather, Sports, and AdultMusic-CBS Radio Network-Key Station for the Largest SportsNetwork originated in the South, the Broadcasts of the "SOUTHERN500" and the "REBEL 300" Stock Car Races.
STANLY/ Troy MOORE
Norwood_ MONTGOMERY
A NSO N
Marshville
Wadesboro
.MI MOM up MEW MIPageland
Lancaster
COLUMBIA
CALHOUN
0 M
St. Matthews
ORANGEBURGORANGEBURG
South Carolina Holly Hill
SUMTER
SUMTER
CLAUENDON `.
FLORENCEOlanta
CUMBERLAND
BLADE
MULLINS
MARION
MARION
LAKE CITY
WILLIAMSBURGHemirrgw,aiy
KINGSTREE____ .
Greeleyville
St. Stephen
Moncks Corner
AynoiHORRY
CgAWAY
Johnsonvilel `\
LUMBERTON North CarolinaBladenboro
WHITEVILLE
COLUMBUS
GEORGETOWN
Andrews
GEORGETOWN
BERKELEY x
WJMX Total Programming covers and influencesa Highly Diversified Industrial and AgriculturalArea with an Influential Voice that gets GoodR ults from a Primary Market Of $343,000,000aiiir a Secondary Market of $1,300,000,000
CBSWHEREW HAT YOU WANT TO KNOW COMES FIRST
`r Tabor City
Loris*i
ál1 rdperry Grove Beach
MYRTLE BEACH
WJMX RADIO, Florence, S. C.
MARKET FACTS
TOTAL RETAIL SALESLumbr., BIdg.Mat'I, Hdwe.Gen. MerchandiseFood StoresAutomotive DealersGas Service StationsApparel, Acces'yFurniture, Home Furng'sEating, Drinking PlacesDrug & Propy. StoresNon -store RetailersFarm Products -Sold
$1,000's added
0.5MV/M
343,02725,77740,51087,10661,03230,12620,05217,46415,03429,975
4,271157,723
0.1 MV/M
1,299,98097,688
153,530330,104231,295114,169
75,99166,18256,974
113,59716,183
392,864
PopulationHouseholds
436,921 1,485,042134,571 457,393
Market Facts are from U.S. Census and othersources and are delineated and updated by EdFelker & Associates, Box 141, 1-D Forrest Gar-dens, Ambler, Pa. 19002 (215) 643-0637 1/1/69
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CLEMSON CENTRAL
PENDLETON SENECA
ANDERSON LIBERTY
WESTMINSTER WALHALLAPICKENS EASLEY
Plus . . .
More than 7,000 Clemson Univers-ity students (not included in officialcensus).
C/e,mpcon (Inirersi.l(J . . .
A major 'recession proof industry'.
7,465 on -campus students.
2,800 employees.
1971 operating budget $36,432,586.
CENTRAL WESLEYAN COLLEGE
TRI-COUNTY TEC
ulahills
41
Highlan
B U
Clayton
FRAN
Carnesville
WN/TEWATERFALLS
o l
4 . Jocassee
4 -;
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West Union
8
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estminster
Ionia
oyston
SCALE OF MILES
0 5 10 15
LAIIUIUIiV1J
.1 mv/m 14
ocky Bottom' ooc,Í6
/9 6
1Fastatoe
1 Keow
SENECA A
7
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20 25
Pic e
6
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54
arns
endleto
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SandySprings
ANDERSON9N.1.
1 .
Caesars Head ,4'4.,',4r,!m 5
Pumpkmtown
6 t
` Lowndesvllle
Dacusvdl
EASLEY
Cleveland 4
5
V<Travelers
Rest5
Ant revdle
elzer
BELTON
Cowensville
REERTay or 5
REENILL ,
3
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auldin3
Shoals
6
rinceton
Hodges
12 _1....L.
Sales RepresentativesJack Moore
In Anderson, call:Matt Phillips .
654-5400
. 226-2501
Southeastern Representative .. .
Dora -Clayton . . . . Atlanta
RATE CARD No. 2Effective April 1, 1971
Annou.neements .. .60 Sec. 30 Sec. 15 Sec.
1.80 1.50 1.0025 or moreper week 1.60 1.35 .80
Programs ..Per Week /1 Hr. 1/a Hr. 5 Min.
One 21.00 11.00 6.50Three . . 17.00 9.00 5.50Five 7.00 4.50Six 11.50 6.5013. 4.00Seven . . 10.25 6.00 3.60
City Population .. .
CLEMSON 5,561(Plus over 7,000 students)
PENDLETON 2,615
CENTRAL 1,550
SENECA 6,027
ANDERSON 27,556
wccP WCCPServes A Total Population
Of More Than
200,000Ten percent discount on 13 -weekcontracts. In The 3 -County Area
P. O. Box 322Clemson, South Carolina
1,000 WATTS 1560 Kt'Telephone 654-5400
Serving .. . PICKENS OCONEE
ANDERSON COUNTIES
51v -i
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Y
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Mr ...C!,Grno.e. 2 Ro,11.,., "1".110,,,kri,
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11
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Computed Field Intensity Columns1150 KC. Rock Hill, S. C. 1000 W.
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01,antz,
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Sumter
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HAIKU:73 N
Represented by ROBERT EASTMAN CO.
Atlantic Coast Croadcasting Corporation of Charleston133 Church Street, Charleston, South Carolina A/C 803. 722-2961
f
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101
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Her{ordton
The Big "Q -Land"with the Happiest Sound in Town for the
Young Lively at Heart and Newswhen it Happens
Kings 'Moun'a-n
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NORTH CAROLINA
*Greenville
1 T0.2MV/M . SOUTH`' H
CARD'LINAr
GEORGIA
MARKET FACTS
TOTAL. SALES 358,254Lurnb't Bldg,Mat'I & Hdwe. 26,200Gen. Merchandise 92,284Food !soresAutomotive DealersGos Service StationsAp po relFurn'te House Furng'sAppliancesEating & DrinkingCrag 6 Prop'ytither RetailIsom store Retail crs
, 28,92+9
53,70m31,44520,93092,18'6,1)42'
95,69212,19231,288
4,458
716,83854,:01884,.890
132,535127,8965313242,10120
34.59792,12831.50424.48562,814
8,948
40.7,727 8'19 045 -1123:554- -2487146
All (icures from 1960 U.S. Census projected toJune '5, 1967 by Ed Felker &.As:sociotes 207E. Brood St:.,Potmyro, N.J. 08065
radio coverage
Clrnc p I.Marion Wine i aebe
OR, Landis Grove
Boger Clty Dav OKannapor
re Ogilt Fletcher
oeek MCr BIIBUNCOMBE
Weavervill°O
á Asheville Otee Old Fort¡ Emma OS Ogr MCDOWELLacMt
Ió0® IEnka() OakleY Groeóa RUTIiERFORD ODaniels RhyneClydettandlerFO st °Skylan r Lawlldale
, e I
HENDERSONRuthC f6r4ton.m,IForest C ty LAND
Hendersonville '../"Druid Hills Balfour0®. E. Flat Rock Al
Pisgah Forest° Barkerark r
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Appleton Mills1Qrr Mills ()Gluck ®Hon
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enboro
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o\: columbefethur astov r
su
source MEASURED ENGINEERING CONTOURS population key Q Over 100,000 ©50,000 to 100,000 ©25,000 to 50,0000 20,000 to 25,000 0 10,000 to 20,000 O 5,000 to 10,000 o Under 5,000 Copyright, American Mop Co., N.Y., License No. 11966
PopulationHouseholdsEff. Buying IncomeTotal Retail SalesFood SalesAuto SalesGas Station SalesDrug Sales
WORD MARKET FACTS
SpartanburgMetro Area
163,70045,000
$314,073,000$196,479,000$ 46,280,000$ 46,822,000$ 16,708,000$ 9,607,000
WORD0.5 MV 'M Area
772,400210,900
$1,252,074,000$ 894,127,000$ 241,442,000$ 188, 712, 000$ 73,411,000$ 32,528,000
Serving Spartasi!ri urlourlding Piedmont Area
f
1 FII' 1.. r1 ATIO1iAREA &POPULATION 337,600 (January 1, 1967) Trident Counties. Source
and Charleston Trident Chamber of Commerce.
99th Market in the USA
CHARLESTON COUNTY258,900 69.3% Urban67,100 Households
WEALTH, INCOME,INDUSTRY & TRADE$98,598,836 Real and
PersonalProperty
$504,634,000 EffectiveBuying Income
$7,521 Average IncomePer Household
$1,949 Per CapitaIncome
$303,049,000 Total RetailSales 1966
$34,281,399 Value of 1966Building Permits
354,359 Commercial AirPassengers 1966
$446,000,000 Value of 1966Foreign CommercePort of Charleston
1,736 Vessels birthed atPort of Charleston
nri.
BERKELEY COUNTY49,700 15.9% Urban11.500 Households
This Is A Wonderful Woke RadioMarket. Only 5% of Charleston'stotal retail sales come from therural trading zone, outside ofWoke' s coverage area.
$9,493,380 Real andPersonalProperty
$64,876,000 EffectiveBuying Income
$5,641 Average IncomePer Household
$1,305 Per CapitaIncome
$17,177,000 Total RetailSales 1966
of Data: June, 1967 Sales Management
DORCHESTER COUNTY29,000 14.8% Urban7,400 Households
$10,339,440 Real andPersonalProperty
$40,507,000 EffectiveBuying Income
$5,474 Average IncomePer Household
$1,355 Per CapitaIncome
$29,821,000 Total RetailSales 1966
METRO CBIRLESTON308,600 60.9% Urban78,600 Households
$108,092,216 Real andPersonalProperty
$569,510,000 EffectiveBuying Income
$7,246 Average IncomePer Household
$1,845 Per CapitaIncome
$320,266,000 Total RetailSales 1966
a0 utawr.11e
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MAP OF SOUTH CAROLINASHOWING
LOCATION OF THE 0.5 AND 0.25 MV/M CONTOURS
W Vb' K C.CHARLESTON, SOUTH CAROLINA
1340 KC - 1000 WATTS(250 NIGHT) NON -DIRECTIONAL
HOME PORT OF THE POLARIS SYSTEM
o S /0 20 20m.1eScale:
i
P'.'.Kz'45
Pickens()
Central
OCa horn
Pendleton
La France
Monaghan
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ANDERSO
Pel zers
Williamstor®
BeltoAndersonQ
Rl~EiV'lIi.L1
Mariettao
Travelers Rest
Greere
Taylor
m0Ireenville
Branwood
Simpsonvilleo
PiedmontFountain Inn
Forkshoallss
Hon\ Pat
0.2 MVM
Iva onaldsO0Due West
ABBEVILLEOLowndesville
Abbeville
Calhoun Falls
MCCORMICK
£ Nrfii.{si
Campobello
Lym
Tuca
a
Gaffney Inman
CowpensLDrayton
0 °Clifton Converse
e 0GiéndaleOSpartanburg Pacolet°o ills
FairmontMills Glenn
Springs
LAURENS
°Owingsiei1Princeton
VareShoals
0 Hodges
Coronaco°
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Goldville®
OMountville
OWaterico
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pKinards
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ariaSilverstreet o
ros Per iPty Peako
OLittle Mour tai
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0 BlairOStrot"
NinetySix
EENWOODDyson
Chappell
S L DA
0 Saluda
Chapin\LEXINGTON
Affiliated With THE MUTUAL RADIO NETWORK
AM FM
1000 Wafts860 KCDAYTIME SERVICE
SERVING
S9 Watts100.5 MegDAY and NIGHT
LAURENS-CLINTON, SOUTII CAROLINA
THE DOMINANT VOICE OF LAURENS COUNTYserving the heavy -industrialized Piedmont area o+South Carolina since 1948.WLBG is the Station that puts INTEREST in CommunityInterest Programs.
1000 WATTS - 860 KC - DaytimeFM4 VATTS - 100.5 Meg - Day and Night
THE LAURENS-CLINTON BROADCASTING CO., INC.Bill Hogan, General Manager
P. 0. Box 269 Phone (803) 981-5216LAURENS, SOUTH CAROLINA
MARKET DATA:Within Within
0.5 M1V,'M 0.2 MV/MCoverage Coverage
Total Population 179,600 626,800Total Households 52,640 180,999Total Radio Homes 50,534 176,500Total Passenger Cars 52,114 178,200Spendable Income $231,648,000 828,749,000
RETAIL DMA:Food Sales $ 45,137,000 163,120,000Drug Sales $ 5,074,000 23,357,000Eat -Drink Places $ 9,000.000 53,223,000Gent. Merchandise Sales $ 10,227,000 60,481,000Apparel Sales $ 9,603,000 34,359,000Home Furnishing Sales $ 10,415,000 36,132,000Automotive Sales $ 36,769,000 144,154,000Filling Station Sales $ 15,230,000 51,392,000Building Materials $ 19,037,000 64,240,000TOTAL RETAIL SALES $166,847,000 659,283,000TOTAL WHOLESALE SALES $ 96,771,000 382,354,000TOTAL SERVICE RECEIPTS $ 33,369,000 131,357,000
FAE:M DATA:Total Farm Population 42,600 156,400Farm Households 9,630 39,100Farm AM Radio Homes 9,300 38,318Farm Passenger Cars. 9,650 35,190Total Farm Income $ 88,776,000 176,333,000
SOURCE: SR DS Consumer Market Daa; Sales Management; U. S.Department of Commerce; U. S. Department of Agriu:lture; RETMA.
I
y 1e / Loris C: s,fcffinghm LucilieO Pee Dee , HORRY i BRUNSWICKalSUifTER v
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e
(¡_ 'Camden LEE D^r1.ngton ") c - 1 ' i1,a,..... Fair BluffY- NTullinse-c.r:SNAIY/! mar /!"` Sellers __....._.._fi:-,
`, it,1 IS CiY.t:^ . ---- - - y vrl Timmonsvilie Marion / 0Tab;ir City
FLORENCE 1 MARION / L `
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"V. f Túnning } r. --T-.
. . r>5-1 Crescent BeachCt Atlantic Beach
(Outlan? I ( '/Windy Hill BeachN. CLARENDON / k WIC L lA ^ 1SBURG 1 Y h nnah " '.:Myrtle Beach
' KingstreeIL Cameron0 í r GEORGETOWR e' Garden City\SummertonpGreeleyville
/ .t..z Laney OPlantersville ir.:y¡'urrells Inlet THE GRAND STRANDi
/.1 ® ,
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,
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j % / Oatland
St. Stephens® Andrews o`S.\ ®ANGEBURG 1 1 BERKELEY Georgetown''.)Bowman 1 Ho!iyHi!! / ` 1
. É y t,i4' ' /;\
St. George i .DORCHESTER
1\ Ridgeville --6
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Summerville-- - j,, "%.
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n f.rcrn
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ATLANTIC OCEANawleys Island Beach,
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Southport
Contours by -ROBERT O. JRConsulting EngineerColumbia, South Carolina
1'. O. Fox 1' ''"J- ü
:f =fti,. .,... . . - _ .~1~ ~^1
1
1 Population 563,5370 828,790 IHousehold,s 135,Lú0 200,650AM Radio Homes 134,700 203,úC0 5,
1 Auto Ownership 174,560 264,870 rzFarm Population 124,330 198,000 ,Spendable Income $003,853,000 1,386,854,E3Total Retail Sales $702,833,000 998,096,000 rFood Stores S161,943,000 236,633,600 iDrug Stares S 28,830,030 34,901,000Department Stores $ 97,065,000 131,094,000Apparel Shops S 39,663,600 52,836,010Homefurnishings S 43,993,000 58.934,680
¡IAuto Dealers 5154,8ó3,O.;011 Service Stations S 58 044,C:30
Gross Farm Income 5224,530,000
0.5 MVM 0.25 MVi;1Coverage Coveraga
208,997,0 392,126,(.:1
378,936,010Source: SRDS Consumer Market Data
-
4-9-70Re -issued 4-23-70
W F B C A M & F M
Greenville, South '' CarolinaMultimedia Broadcasting Stations
WFBC-AM: 5,000 watts at 1330kcWFBC-FM: 100,000 watts at 93.7rnc
Coverage
to .t¡ca. ,\ ºJ bOtdph ¡\ mow Mó bC Óu
.I,WA` $HIHGTON Dpestoy ÍndependencOeN Geles'; ARROLL J_,,.Stuart®
MCCREARY g LEE Joneswll °T. ^w,^ey.....i r'! « W. v"' P; p SUIIIVAN / A ; ALLEGHANY M`' I STOKESSCOTj iJellico \ 0 Lo.q t '^ B/ nn,lr. r/JOHNSON SHE ónó It Rockd.0 / \ CLAIBORNE Tezewell Sne dville HA VI .' 4d DobsonFE
1
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s pAVIDS°N/ .Dedri . 1 r ( . J homervilleD nsÑiH dºe \ YANCEY B. s r 1 I \ T: Hnimn s , NewportL
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Copyright by Hagstrom Company, Inc.,,N.Y.C., Map Makers
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"Advertise with WHYZdom"
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Townville oTollisonnderson° Honea Path
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ELBEitTowman jlberton
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THORP°Peter Pint
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BBEVILLE
Abbeville®
CalhounFalls
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Washington
gordeauxrmick
Ilvelace o°lincolnton
LINCOLN
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Ware Shoals
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W H Y Z 50, 000Watts
P. O. Box 4308Greenville, S. C.29608
CH1..
Carlisle()
WhitmireNEWBERRY
®Newberry
Silver® ProsperityStree °
SALUDA
Saluda
idge SpringsDGEFIELD
EYgefieldJróhnston
Trenton°
°Colliers
Great
o war,FAIRFIELD
oWinnsboro
RICH LANChip;n
MewStockIa
LEXINGTONGTON Cayce
J.eesville°Batesburg
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White Pond oWilliston
Blare
Eau Claire
Columbia
Swanseao
Eastov
North
ORANGEBURc
Springfield
\
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co!,,,,an
A L SALUDA
Owdoms
Whitmire
Slams
R R Y
WBERRYPomor;o
Peak
Strartier
Groot Full,'"
oadward
White Oak Douglas Biddle
F AIRFIELDWINNSBORO
MonticelloDawkins
Rion
Jenk insv illsAlston
Wallaceville
Little MountainCkopin
I. 1 A
F..,'rHill Summit Gin,Leesville
at.ahorg LEXIN Nw {
JOAnsren Rlie Spring
5amorioIELD y:..nton
Eureka
VauclasA I K E
s AIKENWarr.ariD. yontaroren<i
LangleyWindsorBat',;n¿s
White Pond
AIWWWWWIFIE~WW'^
S teedmom
Willlat.e
Elko
Pali o
w:,odford
Noreh
wolhonLivingston
Neesea
Norway
Ridgeway
ORANGEBURG
A N Go.do.o
Cope
Congaree
Eastover
Gadsdentere
Ningville
E B
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McRae
L..rtow
BISHOPVILLE
`/1Hill WlEky \R.móerr
Hogood BordenDalaell
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RFSERVOIR
St Cherie.
SI:M ER
rPaa.ilie Alcel.:+'rINING
SilverL A R E N [;
BloonrHieSummer,.St Pe.i
MARKET DATATOTAL POPULATION -___.____ ._.__________-___ 271,100
TOTAL HOUSEHOLDS 65,690
TOTAL CONSUMER SPENDABLE INCOME $404,946,000CONSUMER SPENDABLE INCOME, PER HOUSEHOLD S 6,164
81,920TOTAL PASSENGER CARS
FOOD SALESDRUG SALES
RETAIL DATAS 53,211,000
8,770,000
GENERAL MERCHANDISE SALES _._.._ . .. -__.__ .__..__ ..... _._-_.. 34,404,000
APPAREL SALES _ _. 18,465,000
HOME FURNITURE SALES 11,139,000
AUTOMOTIVE SALES 53,025,000
FILLING STATION SALES 26,324,000
TOTAL RETAIL SALES 255.270,000
RETAIL SALES, PER HOUSEHOLD 3.886
SOURCE SRDS - U S. CENSUS - S M.
LOCI LRETAIL RATE CARD
No. 4EFFECTIVE MARCH 1, 1963
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STUDIOS AND OFFICES
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TELEPHONE: AL 2.2177
COLUMBIA, S. C
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Field Contours . byWILLIAM E. BENNS, IR.
Consulting Engineer
10,000 Watts DaytimeMutual Network News1550 KC FulltimelAgri Weather Wire22 Hrs. C&W Weekly6 Hrs. Farr,t News Weekly
BSSSERVING THE CENTRAL CAROLINAS
BENNETTSVILLE, SOUTH CAROLINA
10,000 Wafts DayFor POWERFUL "Sounds that SE`I"your product, write or call us!
A. K. Harmon, General ManagerP. O. Box 639 Phone (803)479-40
BENNETTSVILLE, SOUTH CAROLINA
MARKET DATA:
PopulationHouseholdsRadio HomesAutomobilesSpendable Income
RETAIL SALES -Food StoresDrug StoresGen'l MerchandiseApparel StoresHome FurnishingsAuto Sales$ervio, Stations
Total Retail Sales _.
0.5 MVMCoverage
315,40074,52069,06081,230
$315,173,000
$ 60,683,000$ 6,957,000$ 32,337,000$ 10,280,000$ 8,205,000$ 42,287,000$ 27,927,000$222,488,000
0.25 MVMCoverage
957,300231,850210,34(.255,260
1,144,582,000
191,106,00022,856,000
108,217,00039,632,00034,231,000
164,830,00080,374,000
854,803,000
FARM DATA:Farm Population ___ 102,400 245,200Farm Income $134,717,000 373,919,000
SOURCE: SRDS Market Data exclusively.
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© Design by Appalachian
1000 WATTS
1270 KC
MEMBER OF
KEYSTONE
NETWORK
'Inc"... Serving South Carolina's Most Prosperous Farming
Region ...."Major News Casts
DAILY Major Weather ForecastsFarm Programs in Depth
NEWS on -the -Hour / Capsule News on Half-hourThe Home of Westinghouse Micarta; Riechold Chem-ical Co.; United Door Co. and Hampton Apparel Com-pany.
1270 KC Non -Directional Daytime"The Bright Refreshing Sound ..."
Owned and Operated byHAMPTON COUNTY BROADCASTERS, INC.
P. O. Box 666 Phone Hampton 2831HAMPTON, SOUTH CAROLINA
MARKET DATA:Total PopulationTotal HouseholdsRadie HomesPassenger CarsSpendable Income
Primary Se:ondaryCoverage Coverage
100.10024.08024.60035.800
$84.930.000
275,40063.49066.03089,300
261,535,000
RETAIL SALES:Food Stores $17.409.000 49.310,000Drug Stores S 2,323,000 7,057.000General Merchandise $ 6,071,000 18,050.000Apparel Stores ... $ 3,013,000 9,750,000Home Furnishings .. $ 2,078,000 7.122.000Auto Sales $ 9,755,000 34,754,000Filling Stations $ 8,864,000 20,475,000Building Materials $ 8,330.000 24,360,000
TOTAL RETAIL SALES $68,919,000 191,486,000
FARM DATA:Farm Population 46,800 127,500Farm Households 13,090 32,040Farm Radio Homes 12,860 31,890Gross Farm Income $34,193,000 103,705,000
SOURCE: United States Census Reports on Population, Hous-ing, Agriculture, Retail Trade; SRDS Consumer Data; REAFarm Survey Reports; RETMA.
Design by Appalachian Advertising Associates.
WBBR RADIO - Serving Metropolitan Greenville from Travelers Rest
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WBBRPiedmont Broadcasting Co., Inc.
Box 456
TRAVELERS REST,SOUTH CAROLINA
Tel: 834-6265
1580 KC500 WATTS
NON DIRECTIONAL
WNWUPI WIRESERVICE
AFFILIATE
Southern Representative
Clarke Brown Co.1182 W. Peachtree St. N. W.
ATLANTA, GA.
Tel: 875-9539
.. . .. a ::. --':
MARKET DATAWithin
0.5 my/mWithin
0.1 my/mPopulation 124,435 400,930Non -White Population 21,081 69,464Households 34,778 113,449Consumer Spendable Income $226,266,764 $712,182,137Consumer Spendable Income per Household
(Average) $ 6,506 $ 6,278Total Retail Sales $136,725,657 $424,946,099Total Retail Sales per Household
(Average) $ 3,931 $ 3,745Food $ 33,666,106 $105,174,034Drug $ 5,820,455 $ 19,164,300General Merchandise $ 20,137,990 $ 58,071.431Apparel $ 6,574,971 $ 26,420,974Home Furnishings $ 6,651,367 $ 20,681,800Automotive $ 28,635,283 $ 76,515,690Filling Station $ 12,513,146 $ 39,702,696Passenger Cars 47,736 152,510Bank Deposits $'19,168,734 $193,706,712Farm Population 4,592 21,538Farm Households 1,394 6,547
Sources: U. S. Department of Commerce, Rand McNally CommercialAtlas and Marketing Guide, and Standard Rate and DataService
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