Isolate and Grow
Professional Athletes and Body Builders
Home Use
Medical & Physical Therapy Use
• Strengthen current base market.
• Look for growth in potential target markets.
• The GYM sales are the foundation to build, develop and fund business opportunities.
• Therapy market expected to expand 30% to the year 2018
• Potential with market growth– 10k baby boomers turn 65 daily
– Will continue for 19 years
iiSOLATORREHAB
Rehab Industry Outlook
– Athletic• 25% of all athletic injuries are to hand
or wrist
–Orthopedic• Chiropractic• 90% of men and 80% of women older
than 70 yrs have arthritis in their hands
–Work Related• 25% of all work injuries are to upper
extremities ( 1 in 6 are hand)
–Disability • War Veterans or amputees
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Industry Outlook
The Opportunity and Value Position
iiSOLATOR
• Isolator has significant potential in markets including:
• Young/Old People• Athletic/Non-athletic• Disabled
REHAB
Target Market• The Target Market includes:• Sports Medicine• Physical Therapy• Occupational Therapy• Chiropractic
iiSOLATORREHAB
• Flexsolate:• Entered the market over three years ago• “Grip free” cuff• Extensive testing at North Idaho – Bio-Performance Institute• Just introduced “Gym in a Bag”• Cheaper product• Endorsed by Kim Lyons- “The Biggest Loser”, Gunter
Schlierkamp, former “Mr. Universe.”
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COMPETITION
Other Opportunities• OT Professional Organizations
– The American Occupational Therapy Association
• PT Professional Organizations– The American Physical Therapy Association
• Trade journals and magazines
REHABiiSOLATORREHAB
Recommendations• Continue to build
network– Professional endorsement
• Aesthetic Website
• Develop product brochure
• Product demos in rehab settings
• Trial program with rehab
• Legal waiver
• Credentialed Continuing Education program/seminar
• Research on EMGs with a credentialed professional
• Vendor association– www.Sammonspreston.co
m
• Future product development
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Average Joe
SWOT Analysis Strengths
- versatility of use- smoother range of motion- convenient packaging for travel- professional website/ ecommerce- targeted results in specific muscles- ability to lift more weight
Weaknesses
- understaffed management team- limited manufacturing capabilities- lack funds for expansion/advertising- website geared toward bodybuilder- product intimidating/ not user friendly- priced higher than the competition
Opportunities
- commissioned sales representatives- broaden market- offer/build accessory line- product available at gym for purchase- attend medical trade shows- build relationships in other markets
Threats
- acquisition of retail/manufacturing space- customers purchasing other products due to lack of advertising- similar products obtaining more exposure and sales
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