IS CONVERGENCE A FAD?
OR IS IT THE BIGGEST CHANGE IN BUSINESS
COMMUNICATIONS SINCE THE MOBILE PHONE?
WELCOME TO THE EVOLUTION
IN THE LAST 10 YEARS THE B2B FIXED VOICE MARKET HAS HALVED
TODAY, 55% OF BUSINESSES
BELIEVE THE
BENEFITS OF CLOUD EQUAL OR OUTWEIGH
THE RISKS
BETWEEN NOW AND 2015, EUROPEAN
BUSINESSES ARE SET TO SPEND
€763 BILLION1 ON HOSTED SERVICES
1. Centre for Economics and Business Research
THE BOARDS OF UK BUSINESSES ARE
SPENDING £6 BILLION ON HOSTED
SERVICES NOW
MICROSOFT IS SPENDING £5.2 BILLION A YEAR ON
CLOUD R&D
THE CIO AND CFO ARE
RESPONSIBLE FOR 56% OF TODAY’S DECISIONS
TO BUY CONVERGED SOLUTIONS
THE TELECOMS MANAGER IS RESPONSIBLE FOR
JUST 5%
ON JUNE 19TH 2010, APPLE LAUNCHED THE
iphone 3GS.DEMAND FOR MOBILE
DATA WENT UP 2,400%
THE GAME IS CHANGING
BUYERS ARE DEMANDING UTILITY AND CUSTOM
SOLUTIONS
BUYERS ARE DEMANDING DEMONSTRABLE
VALUE
SUPPLIERS ARE TRYING TO STEADY OR LOWER THEIR COST OF SALE
BUYERS HAVE MORE CHOICE
SUPPLIERS HAVE MORE COMPETITION
THE WAY BUSINESS IS TRANSACTED IS
CHANGING
THE BASIS OF COMPETITION IS SHIFTING
THE GAP BETWEEN BUYERS’ REQUIREMENTS
AND THIS INDUSTRY’S SUPPLY CHAIN IS
WIDENING
COMMUNICATIONS AND IT ARE CRASHING
TOGETHER…IT’S A PERFECT STORM
…IF YOU ARE A SALES PROFESSIONAL…
…FROM THE BUYERS’ PERSPECTIVE…
YOU ARE AT THE HELM, STEERING YOUR COMPANY’S WAY
THROUGH THIS UPHEAVAL
YOUR JOB HAS CHANGED
LARATO HAS SPENT 6 YEARS IN THE EYE OF
THIS GROWING STORM
WE UNDERSTAND HOW TO ADAPT IN THIS
ENVIRONMENT TO WIN
that’s what UC. SALES. DIFFERENTLY.
is about
READY TO LEARN MORE?
CLICK HERE TO JOIN THE EVOLUTION