of marketersare using content

marketing

of CMOs agreethat custom content is the future of marketing

EVERY DAY, MORE THAN 27 MILLION PIECES OF CONTENT ARE SHARED ON THE WEB

Be a Content Marketing KING now…

IS CONTENT MARKETING STILL THE KING?

92% 84%

of businesses plan to increase spending on content marketing in the coming year

Lead generation, brand awareness and customer acquisition are the priority goals for businesses today

WHAT ARE YOUR KEY BUSINESS GOALS

Content Marketing ROI has increased by in the past 3 years alone

82%

300%

Lead Generation(86%)

Brand Awareness(82%)

Customer Acquisition(77%)

Thought Leadership(75%)

Website Traffic(66%)

Lead Management(65%)

Customer Loyalty(58%)

Sales(49%)

MOST POPULAR CONTENT MARKETING TACTICS

Make your content speak about your offeringsTo treat your data, reach us at connect@advaiya.com,

+1 (425) 256 3123

Follow us :

Social Media 79%

Articles78%

In-person Events62%

Research Reports23%

Whitepapers43%

Content marketing is continuously growing and evolving with its gradually increasing usage by B2B and B2C marketers

Understand your audience

Consider the consumers’ perspective

Post regularly

Diversify your content

Must include WIIFY (What's in it for you)

and CTA (Call to action)

in your content

Boost your promotion withvisual content

?

?

?

eNewsletters61%

Case Studies55%

Blogs51%

Webinars42%

Print Magazines42%

Videos41%

Promoting Content31%

Microsites30%

Print Newsletters25%

Podcasts16%

Digital Magzines15%

Mobile11%

Virtual Conferences11%

Ebooks9%