Is Advertising F**ked?
#isadvertisingfucked
@yellif
Source: TGI
“Are the ads are as good as the programmes”
90%
“Busy is the enemy of creativity”
Ad Agencies In-house
And margins are falling
#isadvertisingfucked
Nadya Powell Co-founder
Utopia
@nadsbads
YES
Bo Hellberg ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
NO
Jon Wilkins Chairman
Karmarama
Lucie Jamieson Former CEO Grey London
What question would you like to ask our
speakers?
#isadvertisingfucked
@lucyjameson
Lucie Jameson Former CEO Grey London
WAKE UPPEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING
MARGINS AT A TEN YEAR LOW
THE CONSULTANTS ARE COMING
WE’RE ALL SCREWED
WOOHOO!
MAKING STUFF PEOPLE WANT&
MAKING PEOPLE WANT STUFF
BUILD BRANDS NOT ADS
SOLVING THE RIGHT PROBLEMS
Customer Problem
Business Problem
Marketing Problem
Advertising Problem
Customer Problem
Business Problem
Marketing Problem
Advertising Problem
SOLVING THE RIGHT PROBLEMS
CULTURE &
COMMERCE
“HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE
DEMANDING”
Sherry Turkle, MIT
PEOPLE HAVE FLAWS & BIASES
Making §
THE PLACEBO EFFECT
FOLLOW THE MONEY
HOW DO CLIENTS MAKE MONEY?
HOW ELSE COULD WE MAKE MONEY?
TAX IT LICENCE IT VALUE IT SWEAT IT
CULTURE &
COMMERCE
Deep and wideGeneralists
§
#isadvertisingfucked
@bohellberg
Bo Hellberg ex ECD
Edelman
@nadsbads
Nadya Powell Co-founder
Utopia
#isadvertisingfucked
@karmajon
Jon Wilkins Chairman
Karmarama
#isadvertisingfucked
Voting
#isadvertisingfucked
Nadya Powell Co-founder
Utopia
@nadsbads
BLUE
Bo Hellberg ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
RED
Jon Wilkins Chairman
Karmarama
Lucie Jameson Former CEO Grey London
Panel and Questions @creativesocial
#isadvertisingfucked
Thanks creativesocial.com
@CreativeSocial
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