iPhone Strategy
by Jason IzattIzatt International
www.izatt.com
1Wednesday, July 1, 2009
Izatt International
www.izatt.com
2Wednesday, July 1, 2009
Wonderful world of iPhone
Exciting
Engaging
Fascinating
Frustrating
Confusing
Thrilling
Wonderful
Crazy
Aggravating
Annoying
Marvelous
Profitable
Debt-able
S a n i t y -D e s t r o y i n g !
3Wednesday, July 1, 2009
Topics for Today
Market Research
Pricing/Sales
Updates
Quality Icon
Lite Version
iTunes Reviews
Marketing
Blogs
Social Networks
App Reviewers
Press Releases
Video Demos
4Wednesday, July 1, 2009
If we have time...
What Apple Rejects!
Localization
Sales reports
Accessing foreign App Stores
In-app Ad revenue model (Psst! Don’t do it!)
5Wednesday, July 1, 2009
iPhoneAppQuotes.com
Benefits of Joining
No cost to sign up, no long term contracts.
They verify all leads then send via email
Each lead is sent to only 3 iphone development companies and/or iPhone developers/freelancers.
They advertise and market their services for you, so you can spend more time developing killer iPhone Apps!
6Wednesday, July 1, 2009
Market Research
50,000+ apps: Your idea may be taken!
Clients call in ignorance
Can you build a better Mouse (Tr)app?
Is 20% share enough?
Can you offer a better price point?
Check the Store!
7Wednesday, July 1, 2009
Pricing and Sales
$10 or 99 cents?
Top 100: 46 are 99 cents, 24 are $5 or more
March 2009: 44 were 99 cents, 23 were $5 or more
Price to your audience
99c Puzzle or $10 ToDo?
Leave room to have a sale
New Year’s, Memorial Day, July 4th, Labor Day
Pre-Update Sale, New Update Sale, Fish Sale
8Wednesday, July 1, 2009
Updates
Apps being improved edge out competitors
Provide GREAT Customer Support
Updates can get new release date
More front page time
DO ‘EM!!
9Wednesday, July 1, 2009
Quality Icon
Get a GREAT designer!
Get a GOOD designer!
Get an OKAY designer!
Someone at least better than you are.
10Wednesday, July 1, 2009
Lite Version
Great for “Try before you Buy”
No In-App purchases
“Free apps stay free” - Apple
CANNOT have disabled features
Ad for full feature on About screen
Don’t make it TOO powerful
11Wednesday, July 1, 2009
iTunes Reviews
Great customer feedback
New update features
Clarify description text
Clean-up UI
Manage your reviews
Mark as helpful/unhelpful
Remind customers to post reviews
12Wednesday, July 1, 2009
Marketing
Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc.
Social Networks - post/share links to network groups
App Reviewers - Promo codes
Press Releases - check out prmac.com
Video Demos - YouTube, your website, etc.
The days of just throwing an app on the store and making money are (nearly) over!
13Wednesday, July 1, 2009
Thank You!
14Wednesday, July 1, 2009
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