Iowa State University Sesquicentennial Logo GuidelinesSpring 2007 – Spring 2008
ISU Sesquicentennial Logo Guidelines 2
Introduction
The Iowa State University sesquicentennial logo and its variations were developed to recognize the 150th anniversary of the founding of Iowa State University. It should be used on communications materials to promote the anniversary celebration.
Usage time frame
The sesquicentennial logo commemorates Iowa State University’s sesquicentennial year and should only be used on communications from spring 2007 through 2008. The sesquicentennial logo should not be used on communications that may continue to be used after 2008.
Suggested uses
• brochures that have a 1-year shelf life • reports • newsletters • posters • flyers • Web sites (as a link to the 150th Web site) • promotional items for events • fax communication sheets • should not be used on general
university stationery such as letterhead, business cards, or envelopes (see section on mail)
ISU Sesquicentennial Logo Guidelines 3
Elements of the primary logo
The ISU sesquicentennial logo consists of three graphical elements. These elements should not be separated or used individually. The logo using the horizontal ISU nameplate is the primary sesquicentennial logo and should be used in all applications if possible. However, the sesquicentennial logo should not replace the Iowa State nameplate when used in conjunction with an affiliate or department names.
Iowa State nameplate
150th monogram
anniversary date ribbon
ISU sesquicentennial logo primary elements
Secondary logos
If the primary logo will not fit in the available space, the stacked ISU nameplate, may be used.
Event tagline version
The sesquicentennial logo with the tagline shown below may be used on applications relating to or promoting a specific sesquicentennial event. The logo with tagline combination should be used as a signature at the close, or bottom, of a communication, not as the primary identity. Examples for usage of the ISU sesquicentennial logo with tagline: the back panel of an event brochure or the bottom of an event poster.
logo with event tagline (relates to sesquicentennial events)
ISU_150Yrs_SesqTag_4c.eps
logo with Web site tagline (relates to sesquicentennial Web site information)
ISU_150Yrs_WebTag_4c.eps
Web site tagline version
The sesquicentennial logo may be combined with the sesquicentennial Web site, as shown below, in situations where a link to the Web site may be desired to provide additional information. The logo with Web site combination should be used as a signature at the close, or bottom, of a communication, not as the primary identity.
event tagline
stacked version (secondary)
Web site tagline
ISU Sesquicentennial Logo Guidelines 4
Color usage in print applications
The ISU sesquicentennial logo print version is available as CMYK process, 3-color, 1-color and grayscale versions.
print logo 4-color CMYK version ISU_150Yrs_1_4c.eps
print logo 3-color PMS version ISU_150Yrs_1_Spot.eps
print logo grayscale version ISU_150Yrs_1_Grayscale.eps
print logo 1-color version (black) ISU_150Yrs_1_Black.eps
C = 0M = 28Y = 76K = 0
C = 0M = 100Y = 81K = 4
C = 0M = 0 Y = 0 K = 100
Pantone 142 Pantone 186 Black
print logo 1-color version (red) ISU_150_1_Red.eps print logo 1-color version (reversed)
ISU_150_1_Rev.eps
Web logo RGB version ISU_150Yrs_1_Web.eps
R = 247G = 179B = 70#FDB141
R = 204G = 0B = 0#CC0000
R = 0G = 0B = 0#000000
Color usage in Web applications
The ISU sesquicentennial logo Web version is available in RGB format for Internet usage.
ISU Sesquicentennial Logo Guidelines 5
small Web logo version ISU_150WebLogo_120px.gif
120 pixels minimum length
80 pixels minimum
height
Minimum size in Web applications
The ISU sesquicentennial logo should not be reduced to the point that the ribbon dates are unreadable. A specially designed small web logo is available for situations where the logo must be substantially reduced in size on the Web.
print minimum sizes
1-3/4" minimum length
1/2" minimum
height
1" minimum length
1/2" minimum
height
Minimum size in print applications
The ISU sesquicentennial logo print version should not be used smaller than the dimensions shown. Maintaining the readability of the ribbon dates should be a priority when determining the size of the logo.
Clear space surrounding logo
To achieve maximum impact, allow adequate clear space around the logo. Minimum clear space should be equal to the x-height of the nameplate. No other graphic elements should enter this area.
logo clear space
x
x
x
x
x x
x
x
x
x
ISU Sesquicentennial Logo Guidelines 6
Background applications: 4-color version
To maintain legibility and consistency, the ISU sesquicentennial 4-color logo versions should only be used on white or very light color backgrounds. If the logo is used on a photo, adequate contrast must be maintained to maximize legibility.
incorrect usage on a photo
Using the logo on solid color backgrounds
The ISU sesquicentennial 1-color logo versions should be used on solid colored backgrounds.
correct usage on solids
correct usage on white background correct usage on photo background
ISU Sesquicentennial Logo Guidelines 7
Obtaining artwork
The sesquicentennial logos can be accessed and downloaded from ISU Printing Services at:
www.print.iastate.edu
Iowa State University Printing Services 515 294-3601
Promoting the sesquicentennial on your mail
To promote the sesquicentennial on your mail, you may purchase stickers at ISU Printing to apply to backs of envelopes. The stickers are not to be used on letterhead.
sesquicentennial logo stickers
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