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Rallyverse Overview
July 2014
www.rallyverse.com@rallyverse
Meet Rallyverse
• SaaS Content Marketing platform, launched 2012 by former Microsoft execs
• Strong presence in technology, recruiting, health care, automotive, insurance
• Clients across North America and EMEA, HQ in New York City• Twitter Certified Product
Joe DoranCo-Founder, CEO
Gabe BevilacquaCo-Founder, COO
Jorge VaronaVP of Engineering
Rallyverse helps marketers create content.
Rallyverse Confidential — Do Not Distribute
4
The Content Marketing Challenge
Be relevant to your audience and your brand:
…multiple times per day,
…on multiple networks,
…for multiple brands, markets and employees.
Rallyverse makes content marketing easier.
Rallyverse is software that discovers and curates
great content and gives you the tools to post and
publish like a pro.
Our PlatformSaaS solution that helps marketers create,
curate and share content.
What We DeliverDashboard to create and distribute your content calendar to social media
Content-driven web pages, blog posts and widgets
Social selling programs optimized for mobile
How It Works
Brand’s Original Content
Algorithm reviews thousands of sources to create and score real-
time content recommendations from publisher-approved, fair-use sources,
all tuned to your marketing objectives
Popular 3rd-Party Content
Trending Social Network Content
Rallyverse Case Study: MicrosoftMicrosoft wanted to reach senior business and IT decision makers across Europe on LinkedIn with relevant content, within relevant context.Their challenge? Providing the audience with relevant content, aligned with what is currently top of mind, at a scale across 5 different markets. How could they create engaging content across 5 European markets geared specifically to business decision makers? And do so in a way that could successfully power a campaign at scale?”Working with Rallyverse provided us with a stronger understanding of what mattered most to business decision makers on LinkedIn.Their solution allowed us to scale our presence on LinkedIn across multiple markets with content that was tuned to what was relevant in each country – and gave us a solid foundation for a successful social media campaign, with organic, paid and earned working hand in hand” — Aina Bolstad, Senior Marketing Communications Manager, Microsoft
Delivered daily Company Page Updates tuned to topics most relevant with business decision makers in 5 different markets based on unique integration with LinkedIn’s Trending Topic data
Significantly outperformed engagement-rate benchmarks across all markets, with overall engagement rate 40% higher than goal
Sponsored Updates outperformed goal and allowed media team to scale on reach and investment – in addition to generating savings on production and infrastructure resources with the program.
Copyright 2014. Microsoft is a trademark of the Microsoft group of companies.
Summary Of BenefitsReal-Time, Relevant
ContentConstant flow of great content
tuned to social network conversations means you always
have something interesting to share.
Corporate and Product Content
Keep teams on brand and track the content and messages shared by
everyone on your team.
Make Content Work HarderTake advantage of deep brand
content resources and distribute assets at multiple touchpoints and
locations
Tools You Expect, Much More
Do social right with one powerful solution: rich media, analytics,
scheduling, CRM, HTML outputs, APIs, email templates
Rallyverse Case Study: B2B Software
Demandforce’s mission is to help small businesses thrive in an evolving and increasingly complex connected world.Demandforce uses Rallyverse to power their social media strategies on Twitter and Facebook, supporting multiple handles and campaigns.
”The Rallyverse platform helped us to not only scale the efficiency of our social media team, but also to drive impressive results in community growth and engagement.”
— Chris Brubaker, Head of Marketing at Demandforce
Generated 3X as much content in less time.
Generated 10X the engagement on their content
Established Annual community growth rate of 34%
Organic Community Growth Rate increased 4X
Social Selling: Content Marketing For Your Whole Organization
Distribute a set of one-click posts via mobile or email to field teams
Branded content in the hands of all your employees makes it easy for them to be advocates
Tracking and analytics to measure results
Filters And SearchSearch your Rallydeck by keyword quickly:
includes text, title, and metadata
Filter by your brand’s Owned First Party
Content
Sort through content from social networks
Reporting and AnalyticsSummary view of post performance across all
applicable networks
Daypart analysis to see which times of day
your audience is most engaged
Export to xls to combine with other
reports
Leaderboards to measure performance of different teams and
initiatives
Company Confidential
You Personalize, We Remember
Use thumbs-up and thumbs-down buttons
to tell us which content you like (and don’t like)
We learn from your feedback at the topic
level – and refocus our recommendations
accordingly
Think of it as Pandora for Content Marketing
Company Confidential
Conversation Management
Reply to Twitter and Facebook
engagements directly from the Rallydeck
Access to Twitter and Facebook native
controls: RT, Favorite, Reply, Comment, Like
Real-time notifications and alerts keep you
dialed in to your community
Approvals and Workflow
Easy content calendar view for collaborative editing and scheduling
of content
Different approval and editing rights for
different users across Corporate teams,
Affiliates and Agencies
Company Confidential
White-Label and Customization
Agency- and client-friendly organizational
model with customizable roles and
actions.
Individual capabilities and features can be turned on and off at
the user level to support even the most
complex business processes
White-label/ branded experiences available for enterprise clients
Rallyverse Case Study: Athletic Footwear
Li-Ning, a Chinese Athletic Footwear brand, turned to Rallyverse to help launch their brand in the US in 2012.They used Rallyverse to build a community from scratch on Twitter and Facebook, collect customer emails, and create engagement with fans.
Company Confidential
"Rallyverse gave us the tools and expertise to jump start the Li-Ning brand in the United States, giving us one of the largest and most engaged communities for a young performance athletic manufacture in less than five months.” — Craig Heisner, VP of Marketing, Sales, and Merchandising at Digital Li-Ning
Grew from 0 to 115,000 fans in under five months
Percentage of fans engaging with their content was 10x athletic footwear industry average
Acquired 6,000 emails in a two-week period at cost of $1.00/ e-mail
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