#iotlab @claropartners
IoT Lab, Berlin
#iotlab @claropartners
Hub:raumWebVisions Claro Partners
Aldo de JongJiri Vermeulen
Brad Smith+ team
Intel
Verena Vellmer+ team
Sulamita Garcia+ team
The IoT lab is brought to you by:
#iotlab @claropartners
What is the IoT Lab about?
• It’s a dynamic, hands-on workshop to inspire creativity when designing new connected products and services.
• It’s about solving for people’s needs, not about searching for applications for sensor technology.
• It’s about practising Product and Service Design – in the context of the overlap of the physical and digital worlds.
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How do the teams work together?
• The teams combine people with different backgrounds:
• Designers
• Makers
• Strategists
• Developers
• Work together, using our insights, tools and frameworks to design and develop an IoT-enabled concept (product, service, business model)
• Collaborate and move forward: You will pitch in less then three hours and have 5 minutes to showcase your final concepts at 4pm on Thursday.
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How will you go about creating the concepts the following two days?
EXPLORETeams to explore potential challenges which will be starting points for your IOT concepts
IDEATE + PITCHChoose and pitch an IoT-enabled solution that your team will develop further during the weekend
DEVELOPBuild out the details of the concept: service diagram, who is it for, tech considerations, physical and digital aspects, business model etc.
PROTOTYPEPrototype the product and service in any way you like, to demonstrate how it works and its value to people
FINAL PRESENTATION (4pm Thursday)Present your concept to the rest of the Lab participants in the closing session (5 minutes presentation + 5 minutes questions)
WED
NES
DAY
THU
RSDA
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1
2
3
4
5
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About Claro
#iotlab @claropartners
NishantIndia
SebastianGermany
Claro Partners
Claro Partners helps corporations and startups to navigate disruptive shifts in society and business. We take a people-centred approach to deliver business innovation and service design in a rapidly-changing world.
We’re based in Barcelona, Spain, but are a multi-disciplinary, multicultural team with diverse backgrounds.
Jiri
Belgium
GunesTurkey
MeganUK
Mandy
Lebanon
ElisabethNetherlands
AldoNetherlands
RichUSA
AbbyUSA
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We take a people-centric point of view when looking for opportunities and solutions in the context of disruptive shifts
Internet of Things
Disruptive Shifts New Opportunity Spaces
Personal Data
Economy
Top-down innovation
Ownership
Company delivered services
Internet connects everyone
Consumers as data widget
Bottom-up innovation
Access
Network delivered services
Internet connects everything
Data enabled & conscious
consumer
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We developed a perspective on the IoT by mapping out the business landscape..
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..by interviewing experts and thought leaders..
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..and by talking to people who are building the IoT
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How do we define the Internet of Things?
(adafruit.com)
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The IoT is about the interaction between Internet, Things and Data
Internet
Things
Data
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New value for people:CapabilitiesServicesExperiencesBusiness models …
The IoT is more than connecting things to the internet, it’s about bridging the physical and digital worlds to create value for people
Internet
Things
Data
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Some brave pioneers of the web were making their own sites
IoT Creators are making their own products and services
But connections across the web didn’t exist
What’s the potential of the IoT as it grows?
?
People were connecting to the world wide web, to access a few sites
(slowly)
IoT-enabled devices are emerging, but there are still many “Intranets of things”
WW
WIO
TThe Internet of Things is nascent. Like the internet in 1995, the IoT is just getting started
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We created an Internet of Things business landscape
claropartners.com > loginusername: iotlabPassword: landscapeiot
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Five ways to be more people centred
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1. Start with the people, not the technology
2. Enable people to do new things
3. Identify unmet functional and emotional needs
4. Allow others to collaborate with you
5. Design and enable the whole user experience
Five key principles to promote a people centric approach to personal Internet of Things
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Start with the people, not the technologyNeed for people centred vision instead of the technology centred approach of today01
Tech-centric view
People-centric view
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Enable people to do new things The value of the IoT comes from the services and the new interactions it creates02
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services (camera
rented)
Other appropriate
services
Connects with other users
Prints photos remotely
Sends photos to friends
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02
Goldee APP Ambify APP
Phillips HUE
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Identify unmet functional and emotional needsWhat can we deliver beyond control?03
Jawbone UP
Findery
Lockitron
Lively
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03
#iotlab @claropartners
Hardware & Infrastructure
Operating System
Devices
Services
COLLABORATIVE
CORP
S.D
EV.
Internet of Things
04
Hardware & Infrastructure
Operating System
Devices
Services
CORP
ORA
TIO
NS
TOP DOWN
PC industry
Hardware & Infrastructure
Operating System
Devices
ServicesCO
RPO
RATI
ON
SD
EV
Mobile industry
Allow others to collaborate with youUnlike in the PC industry, services and devices are becoming more open to others
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04
#iotlab @claropartners
05 Design and enable the whole user experience Most of the solutions today exist in siloes
Today: Intranets of Things Tomorrow: Internet of Things
APPAPP ?New user experiences
?App
AppApp Ap
p
App
AppApp
App
Connected devices Interconnected devices
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05
#iotlab @claropartners
1. Start with the people, not the technology
2. Enable people to do new things
3. Identify unmet functional and emotional needs
4. Allow others to collaborate with you
5. Design and enable the whole user experience
The goal of this Lab is to create people-centered IoT solutions. These principles will be your guide.
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What did we do in previous Labs?
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IoT lab Chicago: FiddleNet
BUILD ROLE PLAY
MAP PROTOTYPE
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e.g. FiddleNet: helps a violin player to improve playing
• Sensors on the student’s violin
pick up the sounds coming from
the violin, as well as the motion
of the bow.
• This data is visualised on a
screen, which gives the student
real-time feedback.
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•
Let’s get started!
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Want to explore more?
Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers.
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Claro’s IoT Lab brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things
Our next IoT labs will be 2&3 Dec in Brussels with iMinds.org, 19&20 Nov in Barcelona with Smart City Expo and in Austin at SXSW (13-17 March 2015)
EXPLORE1 IDEATE + PITCH2 DEVELOP3 PROTOTYPE4 PRESENT5
Want to explore more?
#iotlab @claropartners
If you are further along, than consider applying for the accelerator Startupbootcamp IoT & Data.
Applications close November 23rd.
Want to explore more?
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Thank you!
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