An Introduction to Content Strategy

Daniel Newman@CreativeNewman

Melinda Miller@melindamiller

Cate Kompare@CateKompare

UX Book Club CUBrought to you by

Kristina Halvorson@halvorson

2007

2014

2011

–Kristina Halvorson

“Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests. … Our customers still won’t find what they’re looking for. And we’ll keep failing to publish useful, usable content that people actually care about.”

A LIST APART • DEC. 16, 2008

92% of respondents have content strategy problems

67% Style Guides 86%

Analytics37% Content Inventories40% Taxonomies

86% Self-taught

Content

Content+Strategy

Courtesy of carriejeberhardt via Flickr

Who: Your Starting Line-up

Where are you right now?

The Content Inventory

How good is it?

Find out what else you need

Key themes & messages

Voice & Tone

How will you maintain it?

Nail down details

Time crunch

Who can do all of this?

Courtesy of Scoobay via Flickr

Thank You