Hi, I am Yves KallaertMobile Strategist,
Co-founder of the Belgian Mobile Monday community, Community gatekeeper Mobile at IAB Belgium
Member of STIMA Digital Marketing Expert Group
Business Development Manager at CM Telecom GroupCo-organizing the Mobile Convention Amsterdam – Mobile Convention Brussels
Geek with a passion for Heisenberg’s Uncertainty Principle, quantum physics and The Hitchhiker’s Guide to the Galaxy
Enthusiast networker , avid user of social media, Scuba diver & Horseback rider, Father of 3 marvelous sons, Happy to be alive
+32 496270358
@yveskallaert
yves kallaert
yves.kallaert
the Belgian specialist in mobile solutions for business customers. worldwide market leader in international SMS gateway.We offer our expertise in the following mobile domains:
- Business SMS: we optimize your business communication with the integration of our SMS solutions.
- Mobile Payment: we integrate payment via SMS or via Mobile Internet into your applications.
The Mobile Equation
M°+(x) = M°M°: mobile x: anything
Nine unique benefits of mobile as a media channel
• Mobile is the first personal mass media• Mobile is permanently carried (always with you)• Mobile is permanently connected (always on)• Mobile has a built-in payment mechanism• Mobile is available at the point of creative inspiration• Mobile has the most accurate audience measurement• Mobile captures the social context of media consumption• Mobile allows augmented reality to be used in media• Mobile offers a digital interface to the real world
• Source :Tomi Ahonen' book on the 7th Mass Media
State of Mobile in Belgium• Only 34%** of Belgian internet
users have a smartphone. • Only 1 in 2 of these
smartphones has a data/internet subscription.
Source: *Google Our Mobile World 2013 Q1http://think.withgoogle.com/mobileplanet/en/downloads/
Let’s get this show on the road13.00 - 13.30 Welcome Coffee
13.30 - 13.45 Introduction Moderator Yves Kallaert: CM Telecom Belgium
13.45 - 14.10 Mobile Postcard: The brand experience through mobile Barbara Van Speybroeck: Bpost - Bertrand Prignon: Djm Digital
14.10 - 14.35 7 things that work for second screen TV interaction Hendrik Dacquin: Small Town Heroes
14.35 - 15.00 How do banks respond to the changing mobile environment? Ine Hox: ING Belgium
15.00 - 15.25 RTL’s Second Screen strategy Ludovic de Barrau: RTL Belgium
15.25 - 15.50 Going mobile & beyond. How goldenpages.be successfully embraces the multiscreen world Wim Vermeulen: goudengids.be
15.50 - 16.20 Networking Coffee Break
16.20 - 16.45 iBeacon - a recipe from the Prophets Kitchen Lucas Caesens: Prophets
16.45 - 17.10 Monify, the new mobile shopping experience Bernard Wilmet: Monify
17.10 - 17.35 myShopi: the story of a successful app Philippe Van Ophem: myShopi
17.35 - 18.00 Uber - Changing cities Alexandre Droulers: Uber
18.00 - 18.10 Closing Moderator Yves Kallaert: CM Telecom Belgium 18.10 - 18.30 Networking Session
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