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Chapter 1
Introduction
Marketing is a vast area of study; but to study marketing one has to conduct a
research on sector wise or company wise. The project is carried out to study
customer attitude towards Horlicks in Chickmagalur. The topic is more
useful for the company as it helps to find out the retention rate of acquired
customers for the company. The project helps the company to know the
customers expectations from the company towards the quality of the product
/ services. It also measures the level of satisfaction among the customer
regarding the discounts and the various offers.
Companies recognize that it is less expensive to retain customers than to
continually add new ones to replace who defect. Loyal customers value the
quality and service of the companys products and are often willing to pay
somewhat higher prices for the value provided. They are less likely to search
alternatives, thereby significantly raising the discounts that a potential
competitor must offer to attract customer attention.
Companies retain customers, in part, by consistently delivering on their
primary value proposition, but also by ensuring service quality. Customermay defect from organizations that are not responsive to requests for
information and problem solving. Companies must develop capabilities, such
as in customer service and call center units, to respond to request about
orders, deliveries and problems. These units maintain customer loyalty and
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reduce the likelihood of customer defections.
A company can measure its customer loyalty by whether customers are
spending an increasing share of their wallet on repeat purchases.
Even more valuable than customer loyalty is customer commitment, which
occurs when customers tell others of their satisfaction with the companys
products and services. Committed customers are also more likely to providefeedback to the company about problems and opportunities for improvement
than to defect to competitors when dissatisfied. Companies can measure
customer commitment by the number of suggestions made by customers, by
the number of referrals existing customers make to new customers and by the
number of new customers acquired based on such referrals. The highest form
of loyalty occurs when customers take on ownership behavior for the
companys products and services.
Some of the objectives of customer retention strategies adopted by
HorlicksChickmagalur are; providing premium customer service, creating
value added parternerships, providing excellence service and finally creating
loyal customers. The company has adopted various strategies to execute the
objectives. Some of the strategies are; adding more value to the products by
adopting the principle of Every Day Low Price, Discount up to 10% for all
the products throughout the year, providing free home delivery etc. How far
the objectives are being implemented and how far they have been able retain
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the customers is question being analyzed is in this project report.
Hence it studies the retention aspect of the product. Conducting simplerandom sampling method where the questionnaire survey is used to find out
the results
carries out the research work. So depending on their responses the sampling
design is being analyzed. Though the research work will not give the cent
percent of results; it will help the company to assess the market, form new
retention strategies and retain its key customers. The research work also
measures the effectiveness of the customer retention strategies already being
adopted by the company.
Introduction to the Study
Retailing consists of the sale of goods or merchandise from a fixed
location, such as adepartment store,boutique orkiosk,or by post, in small orindividual lots for directconsumptionby the purchaser. Retailing may include
subordinated services, such as delivery. Purchasers may be individuals or
businesses. In commerce, a "retailer" buys goods or products in large
quantities from manufacturers or importers, either directly or through a
wholesaler, and then sells smaller quantities to the end-user. Retail
establishments are often called shops or stores. Retailers are at the end of the
supply chain. Manufacturing marketers see the process of retailing as a
necessary part of their overalldistribution strategy. The term "retailer" is also
applied where a service provider services the needs of a large number of
individuals, such as apublic utility,likeelectric power.
http://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Boutiquehttp://en.wikipedia.org/wiki/Kioskhttp://en.wikipedia.org/wiki/Consumption_(economics)http://en.wikipedia.org/wiki/Commercehttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Wholesalehttp://en.wikipedia.org/wiki/End-userhttp://en.wikipedia.org/wiki/Supply_chainhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Public_utilityhttp://en.wikipedia.org/wiki/Electric_powerhttp://en.wikipedia.org/wiki/Electric_powerhttp://en.wikipedia.org/wiki/Public_utilityhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Supply_chainhttp://en.wikipedia.org/wiki/End-userhttp://en.wikipedia.org/wiki/Wholesalehttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Commercehttp://en.wikipedia.org/wiki/Consumption_(economics)http://en.wikipedia.org/wiki/Kioskhttp://en.wikipedia.org/wiki/Boutiquehttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Sales7/22/2019 Introduction Chap Iv
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Shops may be on residential streets, shopping streets with few or no
houses or in a shopping mall.Shopping streets may be for pedestrians only.
Sometimes a shopping street has a partial or full roof to protect customersfromprecipitation.Online retailing, a type of electronic commerce used for
business-to-consumer (B2C) transactions and mail order, are forms of non-
shop retailing. Shopping generally refers to the act of buying products.
Sometimes this is done to obtain necessities such as food and clothing;
sometimes it is done as arecreational activity.
Context and scope of the project
Retailing is a business activity that involves selling products or
services to customers for their non-commercial, individual or family use.
Normally, retailing is the last stage of the distribution process.
The Indian retail market has undergone an immense transformation in
the post-liberalization era. Due to the wide range of products available, the
increasing purchasing power of consumers, superior supply chain
management leading to economies of scale and a world-class customer
service, the Indian retail market is witnessing tremendous growth. More is
Indias largest chain of supermarket is a very good example for the growth of
retail industry in India. As retailing is booming in India, there has been an
increase in the competition among the big retail players. This has increased
the significance of customer retention strategies. Mere acquisition of
customers is not enough for companies to survive in the market. There is a
greater need to retain the acquired customers. So there is a great scope for
http://en.wikipedia.org/wiki/Shopping_mallhttp://en.wikipedia.org/wiki/Pedestrianhttp://en.wikipedia.org/wiki/Roofhttp://en.wikipedia.org/wiki/Precipitation_(meteorology)http://en.wikipedia.org/wiki/Electronic_commercehttp://en.wikipedia.org/wiki/Business-to-consumerhttp://en.wikipedia.org/wiki/Mail_orderhttp://en.wikipedia.org/wiki/Tradehttp://en.wikipedia.org/wiki/Recreationhttp://en.wikipedia.org/wiki/Recreationhttp://en.wikipedia.org/wiki/Tradehttp://en.wikipedia.org/wiki/Mail_orderhttp://en.wikipedia.org/wiki/Business-to-consumerhttp://en.wikipedia.org/wiki/Electronic_commercehttp://en.wikipedia.org/wiki/Precipitation_(meteorology)http://en.wikipedia.org/wiki/Roofhttp://en.wikipedia.org/wiki/Pedestrianhttp://en.wikipedia.org/wiki/Shopping_mall7/22/2019 Introduction Chap Iv
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customer retention strategies in todays retail business.
Objectives of the project study
1. To study the customer retention strategies adopted by more in
Chickmagalur.
2. To study the level of satisfaction among the customers regarding the
quality of the product / services, the discounts and the various offers.
3. To know the impact of retention strategies on consumer buying
behaviors
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RESEARCH DESIGN / METHODOLOGY
Subject of the study:
To observe, study and analyze the customer retention strategies
adopted by more, compare with the survey research obtained from the samplesize to analyze the degree of correlation between the customer retention
strategies by more and the response of the respondents on those strategies,
performing a need analysis if there is any deviation.
Sources of Data
Primary data
Data observed and recorded or collected directly from respondents,
from the company people and from the customers by asking questions. The
questionnaire method and the telephonic interview is the basis of collection
for primary data. The questionnaire is distributed to the consumers and
information obtained serves as the basis of analysis.
Secondary Data
Data compiled inside or outside the organization for some purpose other
than the current investigation. This includes information to be collected from
the internet, manuals, journals, magazines pertaining to more
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Sampling design
Sampling design used is simple random sampling.
Target population
The population targeted for research is households within the
catchments area. The survey has been done in Chickmagalur.
Sampling method
Using simple random sampling method has done questionnaire survey.
Sampling size
The survey has been conducted on 50 households.
Sampling techniques
The sampling technique will be used is self-administered survey or
questionnaire survey.
Data analysis
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Data is analyzed by using tables and charts
Limitations
Though the present study aims to achieve the above mentioned
objectives in its full accuracy, it may be hampered due to certain limitations.
Some of the limitations of the study may be summarized as follows:
1. The study is limited only to certain area covering the catchments area.
2. As the numbers of respondents were just 50 cannot represent the entire
household community.
3. Inadequate information regarding customers.
4. Bias both personal and impersonal.
5. Since the questionnaire includes both open ended and close ended
questions, it has both advantages and disadvantages from the point of
view of getting information.
6. Since this study basically includes the psychological pattern of the
customers / respondents, it will rarely remain constant and is very
difficult to predict.
CHAPTER - 2
COMPANY PROFILE
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James and William Horlick, from Gloucestershire, founded a company in
Chicago, USA to manufacture a patented malt milk drink as an artificialinfant food.
1883 Patent Granted
Patent granted for first malted milk drink mixing powder with hot water.
Horlicksis the name of a company and of amalted milk hot drink developed
by the foundersJames andWilliam Horlick. It is now manufactured
byGlaxoSmithKline in theUnited Kingdom,South Africa,New
Zealand,Bangladesh,Pakistan,India, andJamaica, and under licence in
thePhilippines andMalaysia.
Unlike similar drinks, such asOvaltine, Horlicks is a dry blend ofmalt
extract andmilkpowders.
In the initial stage of manufacturing, milledmalted barley andwheat flour are
mashed together in hot water where the starch is converted intosugars.To
this sugar solution dairy powders are added. The water content is then
evaporated to form a syrup that is dried in vacuum band driers to form a cake.
This cake ismilled into the finished powder.
This is then fortified withvitamins andminerals.
Claims are often made by malted milk drinks such as Horlicks that they assist
sleep, but these claims have been difficult to verify. According to
http://en.wikipedia.org/wiki/Malted_milkhttp://en.wikipedia.org/wiki/Sir_James_Horlick,_1st_Baronethttp://en.wikipedia.org/wiki/William_Horlickhttp://en.wikipedia.org/wiki/GlaxoSmithKlinehttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Jamaicahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Ovaltinehttp://en.wikipedia.org/wiki/Malt_extracthttp://en.wikipedia.org/wiki/Malt_extracthttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Malted_barleyhttp://en.wikipedia.org/wiki/Wheat_flourhttp://en.wikipedia.org/wiki/Sugarshttp://en.wikipedia.org/wiki/Mill_(grinding)http://en.wikipedia.org/wiki/Vitaminshttp://en.wikipedia.org/wiki/Mineralshttp://en.wikipedia.org/wiki/Mineralshttp://en.wikipedia.org/wiki/Vitaminshttp://en.wikipedia.org/wiki/Mill_(grinding)http://en.wikipedia.org/wiki/Sugarshttp://en.wikipedia.org/wiki/Wheat_flourhttp://en.wikipedia.org/wiki/Malted_barleyhttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Malt_extracthttp://en.wikipedia.org/wiki/Malt_extracthttp://en.wikipedia.org/wiki/Ovaltinehttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Jamaicahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/GlaxoSmithKlinehttp://en.wikipedia.org/wiki/William_Horlickhttp://en.wikipedia.org/wiki/Sir_James_Horlick,_1st_Baronethttp://en.wikipedia.org/wiki/Malted_milk7/22/2019 Introduction Chap Iv
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GlaxoSmithKline: "While ... research indicates that Horlicks drinks can help
you to sleep better, the exact way in which Horlicks works is not clear."
Malted drinks may help to stave off hunger overnight, which can lead to
sounder sleep.
Usually taken to be a substitute for theprofanity "bollocks". This use was
exploited by the company in a 1990s advertising campaign, in which a
harassed housewife exclaims "Horlicks" in a context where a stronger term
could have been expected, thus widening the term's exposure and usage for a
while.
This substitution in the form of a singular noun is also used to refer to a
minor disaster or shambles, as in 'to make a complete Horlicks of something'.
For example, the term was used in July 2003 by British Foreign
SecretaryJack Straw ("a complete Horlicks") to describe irregularities in the
preparation and provenance of adossier regardingweapons of mass
destruction in Iraq.
Dan Dare, Pilot of the future serial sponsored by Horlicks in 1952 and heard
Monday to Friday at 7:15 p.m. overRadio Luxembourg.
http://en.wikipedia.org/wiki/Profanityhttp://en.wikipedia.org/wiki/Bollockshttp://en.wikipedia.org/wiki/Jack_Straw_(politician)http://en.wikipedia.org/wiki/Dodgy_Dossierhttp://en.wikipedia.org/wiki/Iraq_and_weapons_of_mass_destructionhttp://en.wikipedia.org/wiki/Iraq_and_weapons_of_mass_destructionhttp://en.wikipedia.org/wiki/Dan_Darehttp://en.wikipedia.org/wiki/Radio_Luxembourg_(English)http://en.wikipedia.org/wiki/Radio_Luxembourg_(English)http://en.wikipedia.org/wiki/Dan_Darehttp://en.wikipedia.org/wiki/Iraq_and_weapons_of_mass_destructionhttp://en.wikipedia.org/wiki/Iraq_and_weapons_of_mass_destructionhttp://en.wikipedia.org/wiki/Dodgy_Dossierhttp://en.wikipedia.org/wiki/Jack_Straw_(politician)http://en.wikipedia.org/wiki/Bollockshttp://en.wikipedia.org/wiki/Profanity7/22/2019 Introduction Chap Iv
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In 1961, Horlicks ran a television advertising campaign that featured Scottish
entertainerBilly Raymond and an actress. The theme of the advert was
"Horlicksthe food drink of the night."
Horlicks was the sponsor of theLum and Abner Show from 1934 to 1937.
India Horlicks came toIndia with TheBritish Army; the end ofWorld War
I saw Indian soldiers of British Indian Army bringing it back with them as a
dietary supplement. Punjab, Bengal and Madras Presidencies became early
adopters of Horlicks and many well-to-do Indians took to drinking Horlicks
as a family drink in early 1940s and 1950s. It became a sort of status symbol
in upper middle class Indians and rich classes. The first flavour available
inIndia,as inBritain,wasmalt.
India, where it has traditionally been marketed as The Great Family
Nourisher, is the largest market for Horlicks. The Indian formulation for
Horlicks is slightly different than in most other countries, as there it is
manufactured from buffalo milk rather than cows milk due to cultural
concerns. In 2003, the brand underwent a revamp which led to the
introduction of new flavours such as vanilla, toffee, chocolate, honey,
andelaichi (cardamom).
http://en.wikipedia.org/wiki/Billy_Raymondhttp://en.wikipedia.org/wiki/Lum_and_Abnerhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/British_Armyhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Malthttp://en.wikipedia.org/wiki/Green_cardamomhttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Green_cardamomhttp://en.wikipedia.org/wiki/Malthttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/British_Armyhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Lum_and_Abnerhttp://en.wikipedia.org/wiki/Billy_Raymond7/22/2019 Introduction Chap Iv
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The current line-up of flavours include original (malt), chocolate and
elaichi. with the latest offering Horlicks Kesar Badaam added recently to the
portfolio, providing a more specialized taste offering to the consumers.In recent years, there has been an increase in the scope of the brand in India.
By pushing it to newer segments of the market, Horlicks has become an
umbrella brand for a wide variety of products ranging from the flagship malt
drink toinstant noodles,confectionery andbreakfast cereal.
Special formulations of the malted drink for young children (Junior
Horlicks), breast-feeding mothers (Mother's Horlicks), women (Women's
Horlicks) and adults (Lite Horlicks) exist. Horlicksbiscuits were first
launched in 1993, and anenergy bar was launched in 2009, named Horlicks
NutriBar. Also in late 2009, Foodles, a brand of instant noodles, was
launched under the Horlicks umbrella.
This was followed in 2011 by launches of Horlicks Gold, a premium variant
of the malt drink (dubbed The Best Horlicks Ever), and Horlicks Oats, the
first breakfast cereal product under the Horlicks brand.
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In 2010, Horlicks accounted for 85% of the 2306crore (US$380 million)
revenue of GlaxoSmithKline in India. It is currently the most widely
consumed packaged beverage in India, after bottled water.
The biggest branding event isHorlicks Wiz kids.This event started its way in
2003 and till now has reached approximately 25 million kids in allIndia as
well as inSri Lanka,Pakistan,Nepal andBangladesh.
Aahar Abhiyanis an Horlicks initiative to increase malnutrition-related
awareness amongst mothers, families and communities. With the sale of
every bottle of Horlicks, the company contributes Re 1 towards the initiative.
The campaign attempts to raise awareness about proper nutrition amongst
mothers of children aged between 36 years.
http://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/w/index.php?title=Horlicks_Wizkids&action=edit&redlink=1http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Nepalhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/w/index.php?title=Aahar_Abhiyan&action=edit&redlink=1http://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/w/index.php?title=Aahar_Abhiyan&action=edit&redlink=1http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Nepalhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=Horlicks_Wizkids&action=edit&redlink=1http://en.wikipedia.org/wiki/Crore7/22/2019 Introduction Chap Iv
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Glaxo Welcome:
Further information:Glaxo Wellcome andList of pharmaceutical companiesBurroughs Wellcome & Company was
founded in 1880 in London by the American
pharmacists Henry Wellcome and Silas
Burroughs.The Wellcome Tropical Research
Laboratories opened in 1902. In 1959 the
Wellcome Company bought Cooper,
McDougall & Robertson Inc. to become more
active in animal health.[9] The Wellcome Company production centre was
moved from New York to North Carolina in 1970, and the following year
another research centre was built.
Glaxo was founded in Bunnythorpe, New
Zealand, in 1904. It was originally a baby
food manufacturer processing milk into a
baby food of the same name: the product was
sold under the slogan "Glaxo builds bonny
babies" from 1908. Still visible on the main
street of Bunnythorpe is a dairy factory
(factory for drying and processing cows' milkinto powder) with the original Glaxo logo clearly visible; it is now a car
repair shop.
The historic Glaxo factory in
Bunnythorpe, New Zealand
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Glaxo became Glaxo Laboratories and opened new units in London in 1935.
Glaxo Laboratories bought two companies, Joseph Nathan and Allen &Hanburys in 1947 and 1958 respectively. After the company bought Meyer
Laboratories in 1978, it started to play an important role in the US market.
In 1983 the American arm, Glaxo Inc., moved toResearch Triangle Park (US
headquarters/research) and Zebulon (US manufacturing) in North Carolina.
Burroughs Wellcome and Glaxo merged in 1995 to form Glaxo Wellcome,
which opened its Medicine Research Centre that year inStevenage,England.
Three years later Glaxo Wellcome boughtPolfa Poznan Company in Poland.
SmithKline Beecham
In 1843 Thomas Beecham launched hisBeecham's Pills laxative in England
giving birth to the Beecham Group.[9]Beecham opened its first factory in St
Helens,Lancashire,England, for rapid production of medicines in 1859. The
original factory was closed in 1994 and passed to the local college for re-
development. By the 1960s Beecham was extensively involved in
pharmaceuticals.
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In 1830 John K. Smith opened its first pharmacy in Philadelphia. In
1865Mahlon Klinejoined the business, which 10 years later became Smith,Kline & Co. In 1891 it merged with French, Richard and Company. It
changed its name toSmith Kline & French Laboratories in 1929 as it focused
more on research. Years later Smith Kline & French Laboratories opened a
new laboratory in Philadelphia; it then bought Norden Laboratories, a
business doing research into animal health.
Smith Kline & French Laboratories bought Recherche et Industrie
Thrapeutiques (Belgium) in 1963 to focus on vaccines. The company started
to expand globally, buying seven laboratories in Canada and the US in 1969.
In 1982 it bought Allergan, a manufacturer of eye and skincare products. The
company merged with Beckman Inc. later that year and changed its name to
SmithKline Beckman.
In 1988 SmithKline Beckman bought its biggest competitor,
International Clinical Laboratories, and in 1989 merged with Beecham to
form SmithKline Beecham plc. The headquarters of the company was moved
to England. To expand research and development in the US, SmithKline
Beecham bought a new research center in 1995. Another new research centre
at New Frontiers Science Park inHarlow,England, was opened in 1997.
http://en.wikipedia.org/wiki/John_K._Smithhttp://en.wikipedia.org/wiki/Mahlon_Klinehttp://en.wikipedia.org/wiki/SmithKline_%26_Frenchhttp://en.wikipedia.org/wiki/Philadelphiahttp://en.wikipedia.org/wiki/Recherche_et_Industrie_Th%C3%A9rapeutiqueshttp://en.wikipedia.org/wiki/Recherche_et_Industrie_Th%C3%A9rapeutiqueshttp://en.wikipedia.org/wiki/Beecham_%28pharmaceutical_company%29http://en.wikipedia.org/wiki/Harlowhttp://en.wikipedia.org/wiki/Harlowhttp://en.wikipedia.org/wiki/Beecham_%28pharmaceutical_company%29http://en.wikipedia.org/wiki/Recherche_et_Industrie_Th%C3%A9rapeutiqueshttp://en.wikipedia.org/wiki/Recherche_et_Industrie_Th%C3%A9rapeutiqueshttp://en.wikipedia.org/wiki/Philadelphiahttp://en.wikipedia.org/wiki/SmithKline_%26_Frenchhttp://en.wikipedia.org/wiki/Mahlon_Klinehttp://en.wikipedia.org/wiki/John_K._Smith7/22/2019 Introduction Chap Iv
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Glaxo Wellcome and SmithKline Beecham announced their intention to
merge on 17 January 2000. The merger was completed in December thatyear, forming GlaxoSmithKline (GSK)
GSK in India:
Established in the year 1924 in India GlaxoSmithKline
Pharmaceuticals Ltd. (GSK Rx India) is one of the oldest pharmaceuticals
company and employs over 3500 people. Globally, we are a 26.4 billion,
leading, research-based healthcare and pharmaceutical company. In India, we
are one of the market leaders with a turnover of Rs. 3021 crore and a share of
4.2%*. At GSK, our mission is to improve the quality of life by enabling
people to do more, feel better and live longer.
This mission drives us to make a real difference to the lives of millions
of people with our commitment to effective healthcare solutions.
The GSK India product portfolio includes prescription medicines and
vaccines. Our prescription medicines range across therapeutic areas such as
anti-infectives, dermatology, gynaecology, diabetes, oncology,
cardiovascular disease and respiratory diseases.
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GSK is committed to developing new and effective healthcare solutions. The
values on which the group was founded have always inspired growth and willcontinue to do so in times to come.
Mission of the Company:
Our global quest is to improve the quality of human life by enabling people
to do more, feel better and live longer.
We at GSK dedicate ourselves to delivering innovative products that help
millions of people around the world live longer, healthier and happier lives.
Vision:
We want to become the indisputable leader in our industry - not simply in
terms of size, but in how we use that size to achieve our mission and improve
the quality of human life.
Becoming the indisputable leader in our industry means conquering the
challenges that face us as an industry, and as a global society.
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GSK - A Flashback
1865 : William and James Horlicks started the company1875 : Business moved to Racine, Wisconsin for its supply of spring
water
1883 : William was given a US patent for Horlicks being the first
Malted milk drinks mixing powder
1906 : Factory constructed at slough UK
1909 : Horlicks became popular in north pole and south pole
expeditions as a Provision
1921 : Death of James led the company to split, William having the
Americas And the sons of James the rest of the world
1931 : Night Starvation was a story developed to promote Horlicks as
a bed time drink
1945 : Company acquired by British Horlicks business
1952 : Horlicks was said to cure gastric ulcers and some forms of
diabetes
1960 : Factory established in Punjab to make Horlicks from Buffalo
Milk
1968 : Factory built in Bangladesh and Pakistan to satisfy local demand
1975 : factory built in Andhra Pradesh
2000 : Glaxo and Smithkline merger
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2011:
Most Respected Company Award - Business World
Launches Votrient indicated for the treatment of advanced renal cell
carcinoma (RCC) Launches Revolade indicated for the treatment of
thrombocytopenia (reduced platelet count) in adults with the blood disorder
chronic immune (idiopathic) thrombocytopenic purpura (ITP) Vaccine
Market Company of the Year award - Frost & Sullivan Special
Commendation - Good Corporate Citizen Award 2011 - Bombay Chamber of
Commerce Pharma / Life - Science Supply Chain Excellence Award
presented at the 5thExpress, Logistics and Supply Chain Conclave Unveils
Synflorix - a vaccine against invasive pneumococcal disease
2012:
Launches Altargo used to treat bacterial infections affecting small areas of
skin Introduces Volibris (Ambrisentan), a non-sulphonamide class endothelin
receptor antagonist (ERA) used to treat pulmonary arterial hypertension
(PAH) indicated for WHO Functional Class II & III patients in India.
Volibris is a trademark of GlaxoSmithKline. Ambrisentan has been
licensed to GlaxoSmithKline by Gilead Sciences Inc.
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GSK India named as India's most admired company in Pharmaceutical space
by HAY Group and Fortune Magazine. Awarded the Paediatrician's Awardfor the Best Vaccine Company of the Year by Frost & Sullivan.
Received the Dr. H. R. Nanji Memorial Marketing Excellence Award for
CCM in the 'Existing Pharmaceuticals Product' category from OPPI
(Organisation of Pharmaceutical Producers of India)
2013:
Fourth CII National HR Excellence Award 2013 for 'Significant achievement
in HR Excellence' GSK India named as one of 'India's Most Admired
Companies' by Fortune India & HAY Group Business Today survey in
partnership with PeopleStrong HR Services named GSK India as one of the
'Best Companies to work for' Our Products:
Our products
The GSK India product portfolio includes prescription medicines and
vaccines. Our prescription medicines range across therapeutic areas such as
anti-infectives, dermatology, gynaecology, diabetes, cardiovascular disease
respiratory diseases and consumer healthcare-health drinks.
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The company GSK has a separate branch over consumer health care health
drinks products named GSK Consumer health care. The product range of
GSK Consumer Health care is:Product range:
Nutritional and OTC
Nutritional:
Horlicks
Horlicks
Ninja
Junior
Horlicks
Mother's
Horlicks
Horlicks Lite
Horlicks Biscuits
Boost
Maltova
Viva
Over the Counter (OTC):
Crocin
Crocin Advance
Crocin Pain ReliefCrocin Cold and Flu
http://www.gsk-ch.in/horlicks_ninja.aspxhttp://www.gsk-ch.in/horlicks_ninja.aspxhttp://www.gsk-ch.in/horlicks_ninja.aspxhttp://www.gsk-ch.in/horlicks_ninja.aspxhttp://www.gsk-ch.in/JuniorHorlicks.aspxhttp://www.gsk-ch.in/JuniorHorlicks.aspxhttp://www.gsk-ch.in/JuniorHorlicks.aspxhttp://www.gsk-ch.in/JuniorHorlicks.aspxhttp://www.gsk-ch.in/MotherHorlicks.aspxhttp://www.gsk-ch.in/MotherHorlicks.aspxhttp://www.gsk-ch.in/MotherHorlicks.aspxhttp://www.gsk-ch.in/MotherHorlicks.aspxhttp://www.gsk-ch.in/horlicks_lite.aspxhttp://www.gsk-ch.in/HorlicksBiscuits.aspxhttp://www.gsk-ch.in/Boost.aspxhttp://www.gsk-ch.in/Maltova.aspxhttp://www.gsk-ch.in/Viva.aspxhttp://www.gsk-ch.in/Viva.aspxhttp://www.gsk-ch.in/Maltova.aspxhttp://www.gsk-ch.in/Boost.aspxhttp://www.gsk-ch.in/HorlicksBiscuits.aspxhttp://www.gsk-ch.in/horlicks_lite.aspxhttp://www.gsk-ch.in/MotherHorlicks.aspxhttp://www.gsk-ch.in/MotherHorlicks.aspxhttp://www.gsk-ch.in/JuniorHorlicks.aspxhttp://www.gsk-ch.in/JuniorHorlicks.aspxhttp://www.gsk-ch.in/horlicks_ninja.aspxhttp://www.gsk-ch.in/horlicks_ninja.aspx7/22/2019 Introduction Chap Iv
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Eno
Eno is available in Orange, Masaumbi, Lemon, Guava, Regular flavours inboth sachets and bottles.
Iodex
Iodex Double Power
Iodex Headfast
Iodex Ultra Gel
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GlaxoSmithKlinemanagement
GlaxoSmithKline India is managed by the Board of Directors and the India ManagementTeam
Board of directors
D.S. Parekh - Chairman & Non - Executive Director
V. Thyagarajan - Vice-Chairman & Non - Executive Director
Dr. H. B. Jos hipu ra - Managing Director
R. R. Bajaaj - Independent Director
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A. Bansal - Independent Director
P.V.Bhide - Independent Director
Simon Harford - Non Executive Director
M.B. Kapadia - Senior Executive Director
N. Kaviratne- Independent Director
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R. Krishnaswamy - Executive Director
P.V. Nayak - Independent Director
A.N.Roy - Independent Director
R. Sequeir a - Executive Director
D. Sundaram - Independent Director
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The Companys philosophy of Corporate Governance is aimed at
assisting the management of the Company in the efficient conduct of its
business and in meeting its obligations to stakeholders, and is guided by astrong emphasis on transparency, accountability and integrity. For several
years, the Company has adopted a codified Corporate Governance Charter,
which is in line with the best practice, as well as meets all the relevant legal
and regulatory requirements.
All Directors and employees are bound by Codes of Conduct that sets
out the fundamental standards to be followed in all actions carried out onbehalf of the Company.
Corporate Social Responsibility
We are a research-based pharmaceutical company. Our mission is to improve
the quality of human life by enabling people to do more, feel better and livelonger.
We believe that through our business we make a valuable contribution to
society by developing and marketing medicines which improve people's
lives. Our philosophy is to target support to selected programs that are
innovative, sustainable and which produce tangible results.
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CSR in India
We follow the rationale that we are linked closely to the communities in
which we operate- locally, nationally or globally. We cannot exist inisolation. All our actions are focused around this feeling of being centered.
Our stated mission statement is "To lend a helping hand to the underserved in
our society through the support of women, children and the aged in the areas
of health and education." Implementing this philosophy in spirit, we make a
positive contribution to the communities in which we operate, and invest in
health and education programs and partnerships that aim to bring sustainable
improvements to underserved people.
Our core value - we care
Being a premier pharmaceutical company in the country, GSK's core value is
to be a good corporate citizen. It is committed to the communities in which it
works. Support to the community through various social development
initiatives is the way through which it invests in society. This is done by
supporting social projects in partnership with not for profit organizations both
in rural and urban areas.
Our initiatives are primarily focused towards women, children and the aged
and are directed in the areas of Health, Education and Livelihood. We believe
that these areas are related and of direct concern to GSK. If there is propereducation, one will eventually learn to be hygienic, and if one is hygienic,
will one remain healthy.
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The organization facilitates in educating masses on good practices of healthy
living.
At GlaxoSmithKline India, the activities towards community development
are taken care by Corporate Social Responsibility Cell attached to the
Corporate Communications Department. Since 1970, the Company has been
implementing various social activities in the field apart from statutory ones.
The following initiatives are being carried through the company's Corporate
Social Responsibility cell situated at its Head Office in Mumbai.
What we do
We provide money, medicines, time and equipment to non-profit
organizations to help improve health and education in underserved
communities. We focus on programs that are 'innovative, sustainable and
bring real benefits to those most in need'.
Our mission is to help people do more, feel better, live longer.
The business is focused around the delivery of three strategic priorities
which aim to increase growth, reduce risk and improve our long-term
financial performance. These priorities are: grow a diversified global
business, deliver more products of value, and simplify the operating model.
Operating responsibly and ensuring our values are embedded in our culture
and decision-making helps us better meet the expectations of society.