Internet of ThingsWhat it is, where it is going and how it is
being applied
Justin GrammensIoTWeeklyNews
About Me❖ Entrepreneur & Engineering Cofounder at Code42
❖ Leader in new and emerging technology
❖ Mobile Software Company - Recursive Awesome
❖ Mobile Twin Cities and Mobile March Conference
❖ Arduino.MN & Connected Devices Community
❖ #IoTHackDay & IoTFuse Conference
❖ IoTWeeklyNews - Newsletter covering IoT trends
Internet of Things
❖ What is it?
❖ Why should you care?
❖ What are the key sectors?
❖ Where is it being applied?
❖ Examples
❖ Summary
What is the Internet of Things?
❖ Definition: Interconnection of uniquely identifiable embedded computing-like devices within the existing Internet infrastructure ( source: Wikipedia )
❖ People often forget that data is nothing without analytics. Monitoring, management, etc. are important!
❖ My definition: Using data and connectivity between device to improve the physical world in which we live
What is the Internet of Things?
❖ “Internet of Things” terminology
❖ Concept coined at MIT Auto-ID Center in 1999
❖ Lots of talk on RFID and NFC, but little action
❖ Past: Roots in industry and business ( M2M )
❖ Today: Mobile phones have brought in consumers
❖ Has now reached the “hype” stage
Why should you care?❖ Major technology convergence coming.
❖ Bigger than the explosion of mobile in 2007
❖ Cheap hardware and low cost networks
❖ 3D printing for low volume runs
❖ Low cost cloud infrastructure
❖ Consumer appetite for monitor and tracking things
❖ Standards starting to emerge - BLE, NFC, Zigbee, AllSeen
❖ Ubiquity of mobile devices for data access
Why should you care?❖ Open hardware having same
effect as open source software
❖ Arduino
❖ Low Cost
❖ Low Power
❖ Well Supported
❖ Excellent for LEAN prototyping
Why should you care?❖ Google - Purchased Nest for $3.2
billion
❖ Intel - $529 million revenue from IoT Division vs. only $51 million from mobile unit.
❖ Apple - Homekit / HealthKit opportunities
❖ Samsung - Purchased SmartThings for $200 million
What are the key sectors?❖ Technology adoption curve. For IoT:
❖ Consumer = still in early adopter
❖ Commercial = solidly in early majority
What are the key sectors?❖ Kickstarter projects are too focused on the consumer.
❖ Building a start up? Focus on the business sector!
❖ Don’t need to solve the entire problem. Focus on one:
❖ Sensors
❖ Apps
❖ Cloud
❖ Integration Services
Consumer Adoption Still Slow
Source: Acquity, 2014
❖ 87% of consumers haven’t heard the term “Internet of Things”
Your Product - Questions❖ Data
❖ If you collected data via sensors, would it provide value?
❖ Connected
❖ Does having the device online provide an improved experience?
❖ Smart
❖ Does adding intelligence into your product make sense?
❖ Is adding connectivity worth the effort and provide value?
❖ It all comes at a cost. Nothing is free
Summary
❖ Some IoT devices are still solutions waiting for a problem
❖ Consumers are still weary until they see applications
❖ Need solutions that are drop dead simple
❖ Easy to explain and provide immediate value
❖ Boomers have money to buy solutions, but a hard market to sell into
❖ Look for solutions to sell into the enterprise
Summary
❖ Can not compromise security and personal data
❖ Is your product focusing on a younger audience?
❖ Optimize for mobile devices
❖ Get to the point and interaction quickly
❖ Provide a social component
❖ Early adopters have some forgiveness in design
Summary
❖ Web 1.0 - Connecting People to the Internet (Browser)
❖ Web 2.0 - Connecting People to People (Social & Mobile)
❖ Web 3.0 - Connecting Objects to People and Objects to each other (IoT)
❖ Lots of talk about the what will happen beyond 2020
❖ Focus on what you can build today!
Thank You
Justin Grammens
http://iotweeklynews.com
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