Socialized.me @ShaneGibson
Failing ForwardBuilding Your Brand and Career with
Social Media
@ShaneG
ibson
Socialized.me @ShaneGibson
so·cial·ize
verb \ˈsō-shə-ˌlīz\transitive verb
1 : to make social; especially : to fit or train for a social environment <socialize people>
2 : to equip you and your organization to capitalize on social media, driving engagement, brand and profits <socialize business>
Socialized.me @ShaneGibson
I don’t know what I’m doing. Ever.
Unconsciously Unskilled
Consciously Unskilled
Consciously Skilled
SubconsciouslySkilled
Conscious of mySubconscious
Skill
Socialized.me @ShaneGibson
Business Ethics
“There’s no such thing as business ethics… either you’re ethical or you’re
not”
- John Maxwell
Socialized.me @ShaneGibson
You are a social brand or nothing.
It’s about the people for social brands
Socialized.me @ShaneGibson
Best social media lessons from a guy who doesn’t tweet.
Socialized.me @ShaneGibson
Socialized.me @ShaneGibson
Shane’s Rules
1. Don’t forget where you came from2. Find awesome mentors3. Be yourself4. Share as a discipline and blog5. Write books and publish them! 6. Be Social and be Sociable!
Socialized.me @ShaneGibson
Writing (AND Launching) Books
#1) Use the Levinson format– Exec Summary– 10 Chapters– 10m Points per chapter– Identify and do research first (outsource
Socialized.me @ShaneGibson
Writing (AND Launching) Books
#2) Interview a lot of influential experts and community leaders
#3) Record everything & transcribe (Use Fiverr)
#4) Hire a editor
Socialized.me @ShaneGibson
Writing (AND Launching) Books
#5) Share as you build and write (Twitter, Facebook, Instagram & Slideshare)#6) Use Createspace#7)Book cover, Chapter 1 and then pre-sell!#8) Events! Speak before, during and after.
Socialized.me @ShaneGibson
Blogging
Socialized.me @ShaneGibson
Rule #7
You are in sales or you are not persuing your dream or building
you brand.
Socialized.me @ShaneGibson
Rule # 8 Find Awesome Partners
Socialized.me @ShaneGibson
Socialized.me @ShaneGibson
Thank-you
Socialized.me/img:
1. Notes2. Social Media Plan Template & Video3. Coupon Code: imasterminds
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